article thumbnail

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

article thumbnail

How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement

Event Marketer

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

article thumbnail

Sports Sponsorship: Coke Aims to Build its ‘Legacy’ in Soccer with a ‘Beats, Cleats & Eats’ MLS All-Star Activation

Event Marketer

So just natural [brand] integration… We made sure Coke was integrated throughout, but definitely still wanted their brand voices to be heard.” With DoorDash, we did a program through the app where people at home watching the MLS All-Star Game could order from their favorite food location with a promo if they bought a Coke with it.

Sports 328
article thumbnail

Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

EM: Why is your sponsorship strategy focused on creating family-friendly experiences? JS: Definitely not. When we started it was just us and a little stage and a couple of acts, and it really turned into a place that families come to as part of their summer rituals. Again, that’s why we are having such great success.

article thumbnail

6 Examples of Event Sponsorship Packages

GEVME

While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. Luckily, the transformation of an event production landscape also brings many changes to the ways event sponsorships are built. What is an event sponsorship package?

article thumbnail

Five Brands Share Event Budget Tips for 2023

Event Marketer

What we try to do across all media is look at how do we take owned, earned, paid, and then things like our sponsorships, put that all together and say, where do we want to be? Not even reflective of this time, our team has always been cognizant of getting the most ROI out of any partnership or sponsorship or event we have.

2023 325