Remove Definition Remove Tech Remove Trade Shows
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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? In the booth, the gathered leads get ranked and uploaded into Salesforce, enabling the sales teams and leadership to make relevant decisions in real time, as well as facilitate follow-up after the show.

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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. What does it mean? How do you track attendee retention?

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Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

Event Marketer

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Holograms Beam into Events

Smart Meetings

Cameron referenced a large corporate event whose celebrity spokesperson used Encore’s hologram tech to beam in from the backstage of the show they were hosting while they had the free time. “They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Guest line up for it.

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Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025

Event Marketer

Enter: Well in the Future, a message the brand presented at CES encompassing products and solutions supporting environmental and family wellbeing that paved the way for the introduction of Panasonics new venture and business incubator, Panasonic Well, which will leverage AI and advanced tech to enable healthier lives.

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Exhibit Trends at HIMSS24: Scavenger Hunts, Gamification, Techy Coffee Bars

Event Marketer

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Enter: Café Cisco.