Event Marketer

FEBRUARY 23, 2025

NHS is a playground where creators can fully immerse themselves in the coolest products, demo new innovations, and share behind-the-scenes footage with their audiences. The number one feature that attracts an influencer at a trade show is a great demo, says Dan Maxey, editor at ToolsInAction.com.

Trade Shows 214

Trade Shows Social Media Retail Marketing 214

Event Marketer

MARCH 14, 2025

Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Agency: George P.

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Event Marketer

JANUARY 9, 2025

We wanted to find a different approach than kiosk-style exhibits and focus on purely demo for the participating startups. And I love the truly demo layout, so were not going back to kiosks. Amelia Hay: Usually, I like an open-flow footprint, but this year, we decided to do an immersive, curated journey with a single point of entry.

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Event Marketer

OCTOBER 16, 2024

Among returning, fan-favorite touchpoints were expert-led masterclasses; performances; live demos; multisensory beauty experiences; a curated selection of 50-plus activating partners; product launches, like two Glossier fragrances; and appearances from celebrities (Mindy Kaling was among big names this year) and top content creators.

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Event Marketer

NOVEMBER 7, 2024

Twentyfold, another Money20/20 event, offered an edgy take on demo stations. Cross-border payment company Thunes welcomed attendees with a lounge-like setting full of luxury textures and thoughtful lighting. Mastercard did a masterclass in a meeting space that felt elevated yet intimate enough for candid discussions.

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

JANUARY 23, 2025

What caught our eye was the simplicity of Agent Astros cookie cart, which sat at the edge of the footprint, away from the buzz of the brands screens, demos, product displays and mini theater sessions.

2025 316

2025 Trade Shows Retail Marketing 316

Event Marketer

OCTOBER 11, 2024

So we’re trying to find brand partners that allow us to get to different demos than we would be normally hitting through our own channels and really get to different audiences and placements.” “Lovesac is such a family-friendly brand, and it just felt like a perfect match of our brand values, and some relevance as well,” Parker says.

Sports 279

Sports Marketing Technology Event Marketing 279

Event Marketer

JANUARY 30, 2025

Allison Fishman: This year weve increased the number of hands-on demos and also upped the game with respect to connecting and engaging with content creators. Were very mindful about making sure that we have experts on-site who can work with them as they come into our booth and do personal tours and demos with product managers.

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2025 Trade Shows Marketing Event Marketing 213

Event Marketer

OCTOBER 18, 2024

It was a lesson in messaging—dynamic overheads, lots of digital signage, and a wall-sized interactive screen to facilitate the service offerings demos—set against clean and modern restaurant-style backdrops. More so, it was a masterclass in efficient and safe cooking at scale and managing lines of hungry attendees.

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Event Marketer

MARCH 3, 2025

At HIMSS , Opentext created a Demo Prize Passport with five circles that needed to be marked off to enter a drawing for high-end prizes. Twilios digital scavenger hunt at the show started with registration via a QR code to learn about its customer engagement platform.

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2025 Trade Shows Speakers Event Marketing 241

Event Industry News

FEBRUARY 17, 2025

CrowdComms is proud to announce its partnership with Rare Founders for the highly anticipated Londons Largest Demo Day, set to take place on April 14, 2025. This collaboration brings together two organisations committed to driving innovation and supporting sustainable event solutions.

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Event Marketer

MARCH 20, 2025

Outside, food influencer and longtime Gortons partnerShay Spence led live cooking demos using Gortons Shrimp and shared tips for preparing it at home. photo op backdrop. Attendees could also pose in a face-cutout photo op of a fisherman and oversized shrimp.

2025 260

2025 Entertainment Marketing Event Marketing 260

Event Marketer

FEBRUARY 17, 2025

Recent headlines have been dominated by stats on Gen Zs dating woes and desire to ditch matchmaking apps in favor of building in-person connectionsa clear opening for brands to entice the demo by hosting IRL events. Take online grocery delivery brand FreshDirect.

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Marketing Entertainment Event Marketing Events 237

Event Marketer

JANUARY 24, 2025

Surprise Cake, which debuted on Shark Tank, arguably stole the show at PPAI, with attendees requesting the demo again and again. Its confetti, sprinkles and cake deliciousness, and a companys message that is now frosted with surprise and delight.

2025 289

2025 Trade Shows Apparel Retail 289

Event Marketer

FEBRUARY 15, 2022

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. One is a Subaru WinterFest station where fans can win giveaways and demo winter sport equipment.

2022 362

2022 Food and Beverage 2014 Sports 362

Event Marketer

MARCH 5, 2025

Inside the exhibit, sleek product displays and interactive demo stations highlighted brand partners Este Lauder, Le Creuset and ON. The faade was inspired by Adyens Amsterdam-based headquarters, which features a street-level store where select merchant partners are invited to showcase their wares.

Retail 205

Retail 2025 Apparel Trade Shows 205

Event Marketer

DECEMBER 17, 2024

I remember standing at my very first in-store demo at the age of 11 or 12 and pimping kefir and trying to get people to try it. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. And they had no idea what it was… People were like, Is this Pepto Bismol? What is this?

Food and Beverage 279

Food and Beverage Marketing Sponsorships Transportation 279

Event Marketer

MAY 16, 2024

On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D projections, extensive LED video walls and LED video bars, as well as cutting-edge virtual reality demos—and it all brought on surprising results. “We

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Velvet Chainsaw

OCTOBER 1, 2020

Numerous association professionals have conducted demos with well over 20 providers! Several association leaders talked about the internal due diligence required in clarifying needs, wish lists and priorities before soliciting demos or proposals. Platform Research & Decisions.

Events 397

Events Hotels Conference Marketing 397

Event Marketer

DECEMBER 20, 2021

EM: Did you have a target demo in mind? SR: When we first brought Cann to market, the target demo was more psychographic than a traditional demo. Above them all, a best practice for sampling a cannabis product is getting the budtenders on-site ahead of any demo. Cann in hands equals success.

Retail 338

Retail Advertising Education Marketing 338

Event Marketer

JUNE 7, 2024

Attendees were invited to partake in various experiments and observe demos designed to showcase the efficacy of Hair Filler products. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling. Read more here.

Education 288

Education Banking Consulting 2020 288

Event Marketer

JANUARY 20, 2022

In lieu of hosting audiences within the restaurant for this year’s show, Intel transformed it into a live studio to film and produce technical demo content, broadcast key messages and engage with viewers on social platforms. And if you wanted to dig in, we had experts online ready to engage with you.”.

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Event Marketer

OCTOBER 28, 2024

Among other Snap Street highlights: a Ghost Café serving complimentary cups of coffee, a Snapchat Supermarket featuring a Cosmopolitan news stand, a Snap Spectacles demo space, a yoga flow class with Alo, a chance to be a Cosmo cover star, and a Q&A and live podcast recording of The Ruesha & Shebahn Show.

Retail 278

Retail Transportation Financial 2025 278

Attendease

SEPTEMBER 16, 2020

Contact our team to book a demo! Its visitors are composed of event organisers, promoters, managers, venues, agencies and brands that are looking for fresh tech to take their events to the next level". Want to learn more about Attendease?

Event Tech 370

Event Tech 2020 Tech 2016 370

Event Marketer

DECEMBER 21, 2023

Both experiences entailed an audiovisual entry tunnel moment, artistic displays and a hero product moment: a comprehensive demo that placed attendees inside a replica recording studio. Hosted at the former Williamsburg Bank building in Brooklyn, NY, the two-part launch catered to tech media by day, and consumers and influencers by night.

Fashion 312

Fashion Banking Tech Technology 312

Event Marketer

MARCH 28, 2025

Were here to get you prepped and primed for this three-day industry huddle guided by the worlds most prolific practitioners, and supported by wide range of opportunities to demo new products and services, network, participate in pitch competitions, and yes, stop for puppy breaks when you need a moment of Zen.

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Velvet Chainsaw

OCTOBER 14, 2020

Presence – virtual expo, demo room, branded feature area, lead capture, product showcase. Provide sponsor benefits that include: Access – Passes to VIP events and/or the virtual experience. Content & Experience – speak at session, track sponsor, keynote sponsor, webinar, Q&A sessions, blog, podcast, etc.

Sponsorships 476

Sponsorships Trade Shows Social Media Advertising 476

Velvet Chainsaw

FEBRUARY 16, 2022

Another popular addition is to incorporate demo kiosks where tech providers can share their solutions and grow connections. Connect — Your hub should feature networking spaces or lounges. Some organizers design experiences that provide access to experts — like a mentor neighborhood or human library.

Conference 487

Conference 2022 Sponsorships Tech 487

Event Marketer

AUGUST 18, 2024

Live Action Demos At a show with a high-profile grooming competition component, it’s only fitting that top exhibiting brands would invite celebrity groomers to conduct live demos in their booths. Here’s what caught our attention. This approach paid off every time.

2024 286

2024 Trade Shows Fashion Retail 286

Event Marketer

MARCH 7, 2024

Attendees lingered by the fireplace, took a minute to relax on the plush couches, and gravitated towards the central island to watch cooking demos and chat, just like in a real kitchen. Another crowd-pleaser was a hand shower demo for people with textured hair, another nod to tactile experiences both on and off the showfloor.

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2024 Trade Shows 2009 Banking 312

Attendease

DECEMBER 3, 2024

Schedule a demo today to experience the EventUp Planner difference! Bottom line : by consolidating every core event workflow into one platform, EventUp Planner eliminates wasted time and missed opportunities. It’s the smart long-term investment to save time, reduce costs, and deliver maximum impact from your events strategy.

Corporate Events 195

Corporate Events Event Management Tech Management 195

Event Marketer

DECEMBER 12, 2023

The brand’s booth “sweet spot” is a 20-by-20, according to Gonzales, and typically an island booth configuration, because it allows for branding at all angles and accommodates a number of activities from small theaters to demo stations to lounges. Event Marketer: Let’s start with a trade show industry trend that has your attention.

Trade Shows 290

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Event Marketer

FEBRUARY 19, 2025

15 featuring product giveaways, a trick competition and demos by Converse CONS team riders. In collaboration with The Skatepark Project and the City of San Francisco, Converse revealed an expansion of the UN Skate Plaza, which features skateable art sculptures and improved paving.

2025 265

2025 Apparel Sports Sponsorships 265

Attendease

OCTOBER 8, 2024

You can livestream the in-person holiday party online, or create separate on-demand virtual experiences like live-streamed performances, demos, and more. Get ready to wow your team this holiday season — book a free demo today! EventUp Planner allows you to create easy, engaging virtual experiences or hybrid events , too.

Event Planning 370

Event Planning Food and Beverage Speakers Venues 370

Event Marketer

DECEMBER 15, 2023

Exiting the tunnel, attendees could dive deeper into the topics most relevant to them at five aisle-facing demo stations. DOWN AND DIRTY DEMOS Hands-on activities were found across the show floor at SEMA (Anna Huddleston photo). SCALE & SPARKLE L’Oréal’s retro-inspired experience at Essence Fest’s expo (Janna A.

2023 305

2023 Trade Shows Retail Automotive 305

Attendease

MAY 17, 2022

If you’re interested in learning how to optimize your event registration process with Attendease , book a demo today! The post How to optimize your event registration process appeared first on Attendease.

Events 362

Events Event Management Management Meetings 362

Event Marketer

OCTOBER 30, 2024

The experience included live cooking demos with influencer Rie McClenny, and a curated selection of vendors offering experimental “Honda-inspired” dishes. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

Marketing 289

Marketing Entertainment 2024 Sponsorships 289