Event Marketer

FEBRUARY 23, 2025

NHS is a playground where creators can fully immerse themselves in the coolest products, demo new innovations, and share behind-the-scenes footage with their audiences. The number one feature that attracts an influencer at a trade show is a great demo, says Dan Maxey, editor at ToolsInAction.com.

Trade Shows 202

Trade Shows Social Media Retail Marketing 202

Event Marketer

JANUARY 9, 2025

We wanted to find a different approach than kiosk-style exhibits and focus on purely demo for the participating startups. And I love the truly demo layout, so were not going back to kiosks. Amelia Hay: Usually, I like an open-flow footprint, but this year, we decided to do an immersive, curated journey with a single point of entry.

2025 290

2025 Trade Shows Technology Event Marketing 290

Event Marketer

MARCH 31, 2025

From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling.

Trade Shows 238

Trade Shows Banking Consulting Education 238

Event Marketer

MARCH 14, 2025

Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Agency: George P.

2025 278

2025 Airlines Food and Beverage Sports 278

Event Marketer

OCTOBER 16, 2024

Among returning, fan-favorite touchpoints were expert-led masterclasses; performances; live demos; multisensory beauty experiences; a curated selection of 50-plus activating partners; product launches, like two Glossier fragrances; and appearances from celebrities (Mindy Kaling was among big names this year) and top content creators.

2024 306

2024 Retail 2021 Marketing 306

Event Marketer

MARCH 31, 2025

Agency: m ss ng p eces) TIMBERLAND KICKS IT IN ATLANTA WITH BOOT-MAKING DEMOS Craftsmanship and brand heritage were at the core of Timberlands pop-up installation at the Ponce City Market in Atlanta over the weekend.

2027 253

2027 Retail Social Media Marketing 253

Event Marketer

NOVEMBER 7, 2024

Twentyfold, another Money20/20 event, offered an edgy take on demo stations. Cross-border payment company Thunes welcomed attendees with a lounge-like setting full of luxury textures and thoughtful lighting. Mastercard did a masterclass in a meeting space that felt elevated yet intimate enough for candid discussions.

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

JANUARY 23, 2025

What caught our eye was the simplicity of Agent Astros cookie cart, which sat at the edge of the footprint, away from the buzz of the brands screens, demos, product displays and mini theater sessions.

2025 316

2025 Trade Shows Retail Marketing 316

Event Marketer

APRIL 15, 2025

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

2025 212

2025 Trade Shows Sustainability Entertainment 212

Event Marketer

OCTOBER 11, 2024

So we’re trying to find brand partners that allow us to get to different demos than we would be normally hitting through our own channels and really get to different audiences and placements.” “Lovesac is such a family-friendly brand, and it just felt like a perfect match of our brand values, and some relevance as well,” Parker says.

Sports 279

Sports Marketing Technology Event Marketing 279

Event Marketer

OCTOBER 18, 2024

It was a lesson in messaging—dynamic overheads, lots of digital signage, and a wall-sized interactive screen to facilitate the service offerings demos—set against clean and modern restaurant-style backdrops. More so, it was a masterclass in efficient and safe cooking at scale and managing lines of hungry attendees.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

APRIL 27, 2025

If a demo takes 15 minutes, how about a massage chair? Or a churro to sweeten up a 10-minute demo? Knowing that attendees were looking for solutions to their frustration, a tech company Cognizant, invited attendees to a tech rage room where they could smash old equipment, opening the conversation to solutions.

Trade Shows 192

Trade Shows 2025 Negotiating Food and Beverage 192

Event Marketer

JANUARY 30, 2025

Allison Fishman: This year weve increased the number of hands-on demos and also upped the game with respect to connecting and engaging with content creators. Were very mindful about making sure that we have experts on-site who can work with them as they come into our booth and do personal tours and demos with product managers.

2025 198

2025 Trade Shows Marketing Event Marketing 198

Event Marketer

APRIL 27, 2025

Booth staff and experts leading the demos sported Bosch-branded vestsappropriate for the unpredictable weatherover navy-blue tops and also neck scarves with the “The More You Bosch, The More You Feel Like a Bosch” campaign for an on-brand look that also felt comfortable and professional.

Trade Shows 147

Trade Shows Apparel Sports Entertainment 147

Event Industry News

FEBRUARY 17, 2025

CrowdComms is proud to announce its partnership with Rare Founders for the highly anticipated Londons Largest Demo Day, set to take place on April 14, 2025. This collaboration brings together two organisations committed to driving innovation and supporting sustainable event solutions.

2025 59

2025 Sustainability Events Event Design 59

Event Marketer

FEBRUARY 17, 2025

Recent headlines have been dominated by stats on Gen Zs dating woes and desire to ditch matchmaking apps in favor of building in-person connectionsa clear opening for brands to entice the demo by hosting IRL events. Take online grocery delivery brand FreshDirect.

Marketing 237

Marketing Entertainment Event Marketing Events 237

Event Marketer

MARCH 28, 2025

Were here to get you prepped and primed for this three-day industry huddle guided by the worlds most prolific practitioners, and supported by wide range of opportunities to demo new products and services, network, participate in pitch competitions, and yes, stop for puppy breaks when you need a moment of Zen.

2025 237

2025 Trade Shows Sponsorships Marketing 237

Event Marketer

MARCH 3, 2025

At HIMSS , Opentext created a Demo Prize Passport with five circles that needed to be marked off to enter a drawing for high-end prizes. Twilios digital scavenger hunt at the show started with registration via a QR code to learn about its customer engagement platform.

Trade Shows 241

Trade Shows 2025 Speakers Event Marketing 241

Event Marketer

APRIL 16, 2025

EVENING ACTIVITIES In the evening, conferencegoers once again mixed, mingled, demoed and dined during a happy hour in the Hall of Ideas.

2025 261

2025 Trade Shows Sustainability Negotiating 261

Event Marketer

JANUARY 24, 2025

Surprise Cake, which debuted on Shark Tank, arguably stole the show at PPAI, with attendees requesting the demo again and again. Its confetti, sprinkles and cake deliciousness, and a companys message that is now frosted with surprise and delight.

2025 289

2025 Trade Shows Apparel Retail 289

Event Marketer

FEBRUARY 15, 2022

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. One is a Subaru WinterFest station where fans can win giveaways and demo winter sport equipment.

2022 362

2022 Food and Beverage 2014 Sports 362

Event Marketer

MARCH 20, 2025

Outside, food influencer and longtime Gortons partnerShay Spence led live cooking demos using Gortons Shrimp and shared tips for preparing it at home. photo op backdrop. Attendees could also pose in a face-cutout photo op of a fisherman and oversized shrimp.

2025 252

2025 Entertainment Marketing Event Marketing 252

Event Marketer

DECEMBER 17, 2024

I remember standing at my very first in-store demo at the age of 11 or 12 and pimping kefir and trying to get people to try it. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. And they had no idea what it was… People were like, Is this Pepto Bismol? What is this?

Food and Beverage 279

Food and Beverage Marketing Sponsorships Transportation 279

Event Marketer

MAY 16, 2024

On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D projections, extensive LED video walls and LED video bars, as well as cutting-edge virtual reality demos—and it all brought on surprising results. “We

2024 312

2024 Trade Shows Wireless Hospitality 312

Velvet Chainsaw

OCTOBER 1, 2020

Numerous association professionals have conducted demos with well over 20 providers! Several association leaders talked about the internal due diligence required in clarifying needs, wish lists and priorities before soliciting demos or proposals. Platform Research & Decisions.

Events 397

Events Hotels Conference Marketing 397

Event Marketer

JUNE 7, 2024

Attendees were invited to partake in various experiments and observe demos designed to showcase the efficacy of Hair Filler products. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling. Read more here.

Education 288

Education Banking Consulting 2020 288

Event Marketer

JANUARY 20, 2022

In lieu of hosting audiences within the restaurant for this year’s show, Intel transformed it into a live studio to film and produce technical demo content, broadcast key messages and engage with viewers on social platforms. And if you wanted to dig in, we had experts online ready to engage with you.”.

Social Media 290

Social Media 2018 Conference 2020 290

Event Marketer

OCTOBER 28, 2024

Among other Snap Street highlights: a Ghost Café serving complimentary cups of coffee, a Snapchat Supermarket featuring a Cosmopolitan news stand, a Snap Spectacles demo space, a yoga flow class with Alo, a chance to be a Cosmo cover star, and a Q&A and live podcast recording of The Ruesha & Shebahn Show.

Retail 278

Retail Transportation Financial Fashion 278

Attendease

SEPTEMBER 16, 2020

Contact our team to book a demo! Its visitors are composed of event organisers, promoters, managers, venues, agencies and brands that are looking for fresh tech to take their events to the next level". Want to learn more about Attendease?

Event Tech 370

Event Tech 2020 Tech 2016 370

Event Marketer

DECEMBER 21, 2023

Both experiences entailed an audiovisual entry tunnel moment, artistic displays and a hero product moment: a comprehensive demo that placed attendees inside a replica recording studio. Hosted at the former Williamsburg Bank building in Brooklyn, NY, the two-part launch catered to tech media by day, and consumers and influencers by night.

Fashion 312

Fashion Banking Tech Technology 312

Velvet Chainsaw

OCTOBER 14, 2020

Presence – virtual expo, demo room, branded feature area, lead capture, product showcase. Provide sponsor benefits that include: Access – Passes to VIP events and/or the virtual experience. Content & Experience – speak at session, track sponsor, keynote sponsor, webinar, Q&A sessions, blog, podcast, etc.

Sponsorships 476

Sponsorships Trade Shows Social Media Advertising 476

Event Marketer

MARCH 5, 2025

Inside the exhibit, sleek product displays and interactive demo stations highlighted brand partners Este Lauder, Le Creuset and ON. The faade was inspired by Adyens Amsterdam-based headquarters, which features a street-level store where select merchant partners are invited to showcase their wares.

Retail 193

Retail 2025 Apparel Trade Shows 193

Velvet Chainsaw

FEBRUARY 16, 2022

Another popular addition is to incorporate demo kiosks where tech providers can share their solutions and grow connections. Connect — Your hub should feature networking spaces or lounges. Some organizers design experiences that provide access to experts — like a mentor neighborhood or human library.

Conference 487

Conference 2022 Sponsorships Tech 487

Event Marketer

AUGUST 18, 2024

Live Action Demos At a show with a high-profile grooming competition component, it’s only fitting that top exhibiting brands would invite celebrity groomers to conduct live demos in their booths. Here’s what caught our attention. This approach paid off every time.

2024 286

2024 Trade Shows Fashion Retail 286

Event Marketer

MARCH 7, 2024

Attendees lingered by the fireplace, took a minute to relax on the plush couches, and gravitated towards the central island to watch cooking demos and chat, just like in a real kitchen. Another crowd-pleaser was a hand shower demo for people with textured hair, another nod to tactile experiences both on and off the showfloor.

2024 312

2024 Trade Shows 2009 Banking 312

Event Marketer

JANUARY 30, 2025

The three-day experience spanned panels on the future of filmmaking, product demos and events, all aimed at celebrating the creative journey and exploring how collaborative tools enhance that process. And the brand cemented its firm standing in the film industry with its first-ever brand house at the festival, Dropbox at 501 Main.

2025 271

2025 Entertainment Hospitality Marketing 271

Attendease

DECEMBER 3, 2024

Schedule a demo today to experience the EventUp Planner difference! Bottom line : by consolidating every core event workflow into one platform, EventUp Planner eliminates wasted time and missed opportunities. It’s the smart long-term investment to save time, reduce costs, and deliver maximum impact from your events strategy.

Corporate Events 195

Corporate Events Event Management Tech Management 195