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What speakers and events will you feature? But one of the most important decisions has to do with the eventapp you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. How much can you spend?
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on EventMarketer. And thats just the beginning.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
Webb notes that tools like EventMobi, while initially designed for in-event communication, now “allow you to continue conversations that you’ve had at the event, by connecting and continuing that post-event.” Broaden Your Sponsor Perspective Another factor in expanding the reach of annual meetings beyond the actual event?
Modern corporate event technology allows you to quickly publish a beautifully-designed event landing page and change details in real-time as your event evolves. So, even if you’re still pinning down sessions and confirming speakers, you are set up to capture attendee interest and begin your pre-eventmarketing efforts.
“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Eventmarketers have realized this.
Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. This guide will explore the power of eventapps in post-eventmarketing, a crucial yet often overlooked aspect. What is Post-EventMarketing? Why is it Important?
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on EventMarketer. Agency : Agency EA.
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an eventapp to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different?
Here’s another idea you can use to connect with Gen Z attendees: use a fully customizable EventApp. The EventMobi Mobile EventApp is loaded with features you can use to keep attendees informed and engaged during your next event. To learn more about EventMobi, sign up for a free demo !
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? 2) Apple Special Events. 1) Unite Your Marketing and Sales Teams.
I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Eventapps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.
Assign roles – Once you’re in agreement on your goals, align your sales and marketing organizations around what roles they’ll play leading up to the event. Marketing begins with compiling a list of attendees and crafting messaging specifically to that audience. Get their commitment so you can do a full discovery and demo.
According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for eventmarketing (behind social media and email marketing). to book a free demo. Platform Overview guide.
Tim and his team really wanted to push for increased communication and relationship building between attendees, so they turned to EventMobi’s eventapp technology as a contemporary and cost-efficient means to achieve these goals. With EventMobi’s help, attendees could submit feedback through the eventapp. Tim Sedgwick.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
For this new generation of selective attendees, eventmarketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. Each event has a miniature Think Forum space with presentations, demos and areas for meeting and networking.
To create a competitive event sponsorship package , or to bring your sponsors back year after year, give your sponsors event ROI metrics that show how valuable their sponsorship can be! Eventmarketing metrics Chances are, your marketing team puts a lot of time and effort (as well as money!)
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Check-in apps.
Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile eventapp. But do not worry, in this section, we’ll cover how to market your eventapp and get a 100% adoption rate. Is your app complicated to download?
The EventMobi Hybrid Event Platform is designed specifically for this purpose. You can create a custom branded event space that is accessible on any device and as a dedicated mobile eventapp. Planning a hybrid event? Download The Complete Hybrid Event Checklist so you don’t miss a step!
Automation features like website templates and email marketing also save you and your team valuable time and effort. Event organizing software also enhances audience engagement before, during, and after events through custom eventapps, instant replay features, and interactive virtual components. Book a demo today!
We’ve taken the award-winning engagement tools from our eventapp, and integrated them into the Virtual Event Space. In this case, the switch from online-only to hybrid or fully in-person is easy as our platform supports all three types of events. How EventMobi Makes Online Events Easy to Manage and Fun to Attend.
There are some “technical” tools you just can’t do without, like a useful event website and properly appointed AV equipment. You won’t get people to fax in their event registration or stay at the venue if they can’t hear a thing.
As part of EventMobi’s new suite of Modern EventMarketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.
Determine how easy it is for you to customize a branded registration page, send email invites to potential attendees, and automatically push registrants into an eventapp or onsite check-in tool (or, ask about integratations that will automate this process). EventMarketing Tools. An Integrated EventApp.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
Hybrid event platform. Mobile eventapp for interactions, feedback, and networking. Want more hybrid event examples to get inspiration from? When to plan a hybrid event instead of an in-person or virtual one. A hybrid event platform provider. Hybrid event planning: months 1 – 2. Mobile eventapp.
SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B eventmarketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events.
To create a more participant-driven style of presentation at your next event, you can: Prep speakers with tools for live polling via an eventapp; Share best practices on live polling with them as well—including keeping questions simple, and the number of responses to 5 or fewer options. Speak to one of our event experts today!
The editors of EventMarketer magazine recently announced the winners of the 2017 Experience Design & Technology Awards , the world’s largest and only recognition program celebrating the best-designed live event experiences and digital event engagement worldwide. Click here to request a demo of Eventbase.
Use features of the hybrid eventapp as well as the event platform to do this. For example, sponsored sessions, in-app advertisements, sponsored contests on the event feed, virtual booths with on-demand as well as downloadable product demos, branded breakout rooms, sponsored networking lounges, etc.
Learn how to increase your productivity and get more out of your events in this guide to eventmarketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. What is eventmarketing automation?
Investigate ease of use An event management system can have all the features you’re looking for, but if it’s difficult for your staff, attendees, and sponsors to navigate, it won’t help you engage stakeholders or increase your event’s ROI. Its platform automates data analytics, eventmarketing, registration, and other management tasks.
It has everything you need to streamline your in-person and hybrid events – from branded registration pages, safe and contactless self-check-in via its fully customizable mobile eventapp , badge printing, and QR code scanning. To see for yourself how SpotMe can help your business achieve its goals, book a free 1:1 demo now.
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