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Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile eventapps. Much has been written since, including evidence that Apple is taking action with some eventapp providers.
What speakers and events will you feature? But one of the most important decisions has to do with the eventapp you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. How much can you spend?
Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Those fees really cut into your event’s budget. Does this sound familiar? Let's Talk!
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on EventMarketer. And thats just the beginning.
So it makes sense that more and more event planners are deciding to invest in an eventapp. The big question is – should you build the app yourself or partner with an expert vendor? . Investing in new event tech is often a challenging experience for planners. before the event). Making the Decision.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
Eventapps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. Conference & Event Mobile App Features. App usage analytics & reports.
It’s no surprise that today’s event attendee expects event technology such as an eventapp to be provided at your event. Easy access to information, a convenient way to see updates in the schedule, and tools to interact with speakers and attendees play a big role in a seamless event experience.
When it’s event day, check-in tools let you quickly verify arrivals — no more wrestling with big paper lists! CHECK OUT : 75 Event Ideas to Inspire Your Next Event Leverage marketing automation to send out email campaigns With just a few clicks, you can create an automated email campaign for your corporate holiday party.
The paradox of choice – Too many eventapps. Did you know that there are over a hundred different types of eventapps currently available in the market? Typically, having a lot of choice is great, but with this much choice, the life of an event planner gets much more complex! Cost / Budget.
The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an eventapp. At this point, you should already be familiar with the benefits of incorporating an eventapp into your event. digital banner ads in the eventapp). CTO / VP of IT.
Exhibitions and product demos are also regular occurrences. Recommended Resource: Want to deliver amazing attendee experiences at all of your upcoming events? Watch this free Events Masterclass session, EventApps 101: Your Playbook for Creating Engaging Event Experiences , for tips from industry experts!
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
If you’re reading this blog post then you’re already familiar with the benefits of incorporating an eventapp into your event experience. Generates additional event revenue through digital sponsorship opportunities (e.g. digital banner ads in the eventapp). CMO / VP of Marketing/Events.
The meetings sector has shown resilience, even amid shifting budgetary pictures and economic uncertainty, and associations have found momentum in meetings that lean into the traditional strengths of in-person interaction and unique event experiences. The result? Many organizations are producing better meetings than ever.
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, eventmarketing comes with its challenges.
Corporate event trend #2 Events are becoming part of the omnichannel experience. Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Such newfound visibility will draw even more event tech solutions into the market.
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an eventapp to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different?
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. Programming is the largest part of the show, according to event producer, Agency EA. 5-8 for its second in-person showing since the pandemic.
Let’s go through the major reasons why we believe that event managers need dedicated Virtual Eventapps, or they’ll be selling their events short. Virtual EventApps Scale Up. A virtual eventapp platform, on the other hand, can be used for events with large (virtual) footfalls.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. To learn more about EventMobi, sign up for a free demo !
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Marketing and sales events. 2) Apple Special Events.
Notify attendees via text message when to arrive for check-in or other events. Leverage virtual queuing during mealtimes, demos, registration, and product pickups. Creating the event agenda. The Playbook provides a sample event code of conduct. Tracking event, venue, and vendor staff. Gaining attendee confidence .
Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile eventapp. But do not worry, in this section, we’ll cover how to market your eventapp and get a 100% adoption rate. Is your app complicated to download?
However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-eventmarketing campaign, there also has to be a post-eventmarketing campaign. What is Post-EventMarketing?
Crystal Interactive goes well beyond the provision of eventapp technology. Our experienced team get to the heart of your event, understand your plans, audience and challenges and works with you to shape an eventapp that delivers your objectives. ONE PLATFORM FOR ALL YOUR MEETINGS AND EVENTS. YADA Events.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas.
I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Eventapps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Your event can be the bridge that connects these two groups by creating an environment where investments happen, partnerships form, and market growth accelerates. Here are 7 ways to make sure your event is a premier destination for investment opportunities.
In fact, an overwhelming 91% of event organizers claim eventapps are crucial to their success. This type of tool can help you streamline registration, check-in, networking , and communication, all while making your event more interactive for attendees. We’ll even give you a list of top apps to consider!
With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship. Additionally, sponsors are able to see the number of page views their company page received within the eventapp.
Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Use features of the hybrid eventapp as well as the event platform to do this.
Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. To get the most ROI out of your events, drive more qualified prospects, and support an account based approach, you must change your strategy.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Behind every meeting, conference, and incentive trip, there are event organizers making an impact on businesses, economies, and communities. As a Customer Success Manager for the Latin American market, every day I have the honor of helping clients execute incredible event experiences that are shaping the world we live in.
According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for eventmarketing (behind social media and email marketing). During the Event. to book a free demo.
Learn About Live Polls Use Polls and Surveys to Plan Your Event Don’t wait—you can start using live polls to your advantage well before your event takes place. Through your eventapp , social media pages, or email list, ask attendees: What are they looking forward to? What programming do they want to see?
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