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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. “We choose a [U.S.] So we’ve never intended SEPHORiA to exist in one market, exclusively.

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People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

Googles Inclusive Event Design Guide Provides a Blueprint for Accessible Experiences Fourteen years in the making, Google released its Inclusive Event Design Guide to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

NPE: The Plastics Show, produced by the Plastics Industry Association (PLASTICS), has collected diversion and sustainability metrics for years, and for its upcoming NPE2024 , they are planning on diverting 100% of the recyclable plastic scrap generated during the event to reduce the impact on natural resources and minimize waste.

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5 Ways to Create Better Event ROI and ROE

Event Leadership Institute

Depending on the type of event you plan, your success metrics will vary depending on the event you plan. Identify what your event offers that might appeal to each persona. Incorporate those elements into your strategic event design. Ensure that your event will deliver on that commitment onsite.

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Healthcare Events: Ideas for Every Size and Type

Attendease

Networking is often a primary goal for event participants. Consider organizing speed networking events, designated meetups around shared interests or specializations, or fun social activities. Hybrid events blend physical and virtual elements to increase flexibility, reach, and engagement for remote and in-person attendees.

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Your Guide to Events This Year: 12 Ways to Get Your Conferences and Trade Shows Right

CadmiumCD

In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Take a look at these fun sponsorship opportunities that are perfect for any event. Education is the core of many of our events. Get a Demo. Deliver ROI to Exhibitors.

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The Intersection of Augmented Reality, Social Media and Events is Finally Here

Eventmobi

Use this to promote your event venue, or use 360 content shot at last year’s event to showcase your innovative staging and unique event design. The Mobi Portal helps create buzz and excitement around your event as your audience will be able to experience the look and feel of your event. Schedule a Demo.