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The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. If used correctly, social media can be a convenient asset to your eventmarketing strategy. Book a demo with us today!
Tight deadlines and endless checklists no longer cause experienced corporate eventmanagers to panic. Still, it’s important to understand that by reducing your workload with a strong online system for eventmanagement, you have the opportunity to make a corporate meeting even more brilliant.
Eventmarketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.
Choosing the right eventmanagement software can revolutionize your processes for putting on successful, highly profitable events. The trick is asking the right questions to find the best event planning software for your company’s needs. Scheduling and speaker management. Eventmarketing automation.
And while there’s no way to fully eliminate the work required to produce a successful event, you can make things easier on yourself by choosing technology tools that allow you to automate repetitive or manual eventmanagement tasks. Take your event’s website. Modern event technology has changed all of this.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Read on to discover the differences between event planning and management software, how to best choose and use them, and the top tools you should start using right now. Event Planning Software vs. EventManagement Software: What’s the Difference? Event planners focus on the big picture, including: Goals.
Learn about the top eventmanagement platform that event planners are using to save time and effort when managing their meetings and events. I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago.
CrowdComms is proud to announce its partnership with Rare Founders for the highly anticipated Londons Largest Demo Day, set to take place on April 14, 2025. This collaboration brings together two organisations committed to driving innovation and supporting sustainable event solutions.
With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The best eventmanagement software will act as your partner throughout the eventmanagement process. We’ll cover: What Is EventManagement Software?
Michelle Rosen Sapir, group business lead, brand and reputation events and experiences at Google, spearheaded the Inclusive Event Design Guide project, along with Melissa Luu, eventmanager-events and experiences. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. GEVME Surveys.
Finding the right strategic eventmanagement software can be an overwhelming and challenging task. But with an ever-present demand for innovative event experiences, the consequences of choosing the wrong platform can make events more complicated and demotivate your team (womp-womp). Why do a needs assessment?
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
But let’s face it, even superheroes need a sidekick like a good corporate event technology. Picture this: an eventmanagement tool that’s not only super powerful, but also easy to use. That said, eventmarketing comes with its challenges. Set up a demo today !
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app downloads and sessions.
The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Eventmarketing plan definition & examples. What is an eventmarketing plan? Why d o you need an eventmarketing plan?
If you use an eventmanagement platform like Attendease, selling tickets directly on Facebook becomes easier. Attendease allows eventmanagers to use global fields to track and assess information across multiple events. Use Geo-Tagging: to give attendees a more in-depth and personal exposure to your event.
Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. Enter all-in-one eventmanagement software.
” If these questions strike a chord, then you likely need to streamline and modernize your event website creation tools ! Create great event websites the easy way It doesn’t have to be rocket science to create beautiful event websites. If you’re juggling multiple events, these templates can be a lifesaver.
The easily sharable photos and videos from this roaming photo booth were a hit with the meeting planners looking for the next exciting destination for their event. Bloomscape at MGME and Marble LDN A wall-sized mural was a work-in-progress at the booth by eventmanagement companies MGME and Marble LDN that have recently formed a partnership.
And w hile all of this choice is good, it also (unfortunately) makes it harder for event planners to wade through all the options and select the right eventmanagement software needed for their business. Assessing Which EventManagement Features You Need. The Top EventManagement Platform Features.
Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right eventmanagement technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B EventManagement Technology, Q1 2023 report. Keen to get into the details?
Before you begin to evaluate whether your organization should use eventmanagement software, it’s important to know what this technology does. What is EventManagement Software? EventManagement Software is any tool designed to help event planners manage multiple event technologies from a single platform or backend.
Here is a comprehensive guide for event professionals as they gear up for what could be the busiest year of their lives. Planning the Event. Eventmanagers must set a clear schedule prioritizing each step of the event. EventManagement Software. Eventmarketing automation. Conclusion.
Summary: Learn about what eventmanagement software tools to look for. Evaluate features and read reviews of the top event planning apps. What is eventmanagement software? What are the benefits of eventmanagement software? Oh, and no more lost files or emails. Automation of processes.
Research In Action has released the Vendor Selection Matrix Report – MarketingEventManagement: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketingeventmanagement technology to ensure you achieve your business goals.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. But successful eventmarketing isn’t always simple or easy. That’s what an eventmarketing plan is all about. The good news?
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
We’re excited to announce that Webex Events is ranked #2 in the EventManagement Platform category in G2’s 2023 Winter Grid reports. G2 Grid® for EventManagement Platforms. Webex Events solidifies its position as an all-in-one eventmanagement solution. Mobile Event Apps.
EventMobi is incredibly excited to officially launch the Social Dashboard, the newest addition to our eventmanagement platform. Over the past decade, we have all been amazed to see the impact social media has had on the event industry. Develop more effective marketing strategy for your next event.
Set up live video streams and demos so attendees can engage with your product in real time. For example, when Adobe launched its Creative Cloud software suite, it hosted a virtual launch event featuring product demos and opportunities for attendees to interact with Adobe team members.
Whether you just Googled this exact question or were emailed this article as part of our blog newsletter , event organizers are asking this question more and more. In the old days, a typical event planner could employ more than seven different tools to run a single event. 5 Criteria for Exceptional EventManagement Software: 1.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
At these pop-up events, a brand will set up their products and services at a temporary location, and through eventmarketing, will hype these events as the ultimate place to be at. In 2019, the pop-up eventmarket is exceeding expectations for growth and projected to bring in $10 billion.
They tell real truths about your audience’s journey and your event’s reach. Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your eventmarketing by taking the time to understand website analytics.
But recent years have seen an increasing number of eventmanagement applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking. CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Prioritize strategic planning and execution Once you’ve defined clear objectives, the next step is developing an in-depth event strategy and plan that aligns with organizational goals. This includes considering your internal resources (budget, stakeholders, eventmanagement software) and external resources (sponsors, vendors, partners).
“Omnichannel marketing campaigns using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” ( Omnisend ) . So, just think about how powerful an omnichannel event strategy could be. Eventmarketers have realized this. SpotMe event platform demo.
Now, you don’t have to abandon everything you’ve ever learned about eventmanagement to appease Gen Z. For example, you can host your event at a traditional venue. To learn more about EventMobi, sign up for a free demo ! ” -Amenah R. Small gestures go a long way.
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