Event Marketer

JANUARY 27, 2025

A few other interesting notes: Several exhibitors noted that they added meeting space for this CES, sometimes at the expense of the demo areas. Agency: Mirrored Media) Once inside, guests were treated to hands-on demos and immersive experiences, including the preview of a concept Dolby Atmos x Bose surround sound experience.

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Event Marketer

JANUARY 23, 2025

Agency: Event Marketing Partners) CROSS-POLLINATION Teamwork makes the dream work, or at least it did for SUSE and its NRF 2025 comrades. The post NRF 2025 Ideas: Four Experiential Tactics We Loved appeared first on Event Marketer. Dare we say the scene was whimsical?

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Event Marketer

MARCH 31, 2025

Agency: m ss ng p eces) TIMBERLAND KICKS IT IN ATLANTA WITH BOOT-MAKING DEMOS Craftsmanship and brand heritage were at the core of Timberlands pop-up installation at the Ponce City Market in Atlanta over the weekend.

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Event Marketer

OCTOBER 16, 2024

Among returning, fan-favorite touchpoints were expert-led masterclasses; performances; live demos; multisensory beauty experiences; a curated selection of 50-plus activating partners; product launches, like two Glossier fragrances; and appearances from celebrities (Mindy Kaling was among big names this year) and top content creators. “So

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Event Marketer

FEBRUARY 23, 2025

Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director. NHS is a playground where creators can fully immerse themselves in the coolest products, demo new innovations, and share behind-the-scenes footage with their audiences.

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Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. If used correctly, social media can be a convenient asset to your event marketing strategy. Book a demo with us today!

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Event Marketer

MARCH 14, 2025

Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Agency: George P.

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Event Marketer

NOVEMBER 7, 2024

Twentyfold, another Money20/20 event, offered an edgy take on demo stations. The post Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024 appeared first on Event Marketer. Cross-border payment company Thunes welcomed attendees with a lounge-like setting full of luxury textures and thoughtful lighting.

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Event Marketer

OCTOBER 11, 2024

So we’re trying to find brand partners that allow us to get to different demos than we would be normally hitting through our own channels and really get to different audiences and placements.” “Lovesac is such a family-friendly brand, and it just felt like a perfect match of our brand values, and some relevance as well,” Parker says.

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Event Marketer

OCTOBER 18, 2024

It was a lesson in messaging—dynamic overheads, lots of digital signage, and a wall-sized interactive screen to facilitate the service offerings demos—set against clean and modern restaurant-style backdrops. More so, it was a masterclass in efficient and safe cooking at scale and managing lines of hungry attendees.

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Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer. Catch up on all of this years weekly trends here.

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Event Marketer

JANUARY 30, 2025

Event Marketer: Bosch has been exhibiting at WOC for over 45 years. Allison Fishman: This year weve increased the number of hands-on demos and also upped the game with respect to connecting and engaging with content creators. How is your activation different this year? Want us to cover your booth?

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Event Marketer

JANUARY 24, 2025

Surprise Cake, which debuted on Shark Tank, arguably stole the show at PPAI, with attendees requesting the demo again and again. Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Want us to cover your booth?

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Event Marketer

FEBRUARY 17, 2025

Recent headlines have been dominated by stats on Gen Zs dating woes and desire to ditch matchmaking apps in favor of building in-person connectionsa clear opening for brands to entice the demo by hosting IRL events. The post Opportunistic Stunts appeared first on Event Marketer.

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Event Marketer

DECEMBER 17, 2024

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. I remember standing at my very first in-store demo at the age of 11 or 12 and pimping kefir and trying to get people to try it.

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Event Marketer

MARCH 20, 2025

Outside, food influencer and longtime Gortons partnerShay Spence led live cooking demos using Gortons Shrimp and shared tips for preparing it at home. photo op backdrop. Attendees could also pose in a face-cutout photo op of a fisherman and oversized shrimp.

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Event Marketer

MARCH 31, 2025

From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand. Lets explore where else event marketers are creating space for testing and learning. The post Scientific Methods appeared first on Event Marketer.

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Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor? Is sharable still a thing?

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Event Marketer

FEBRUARY 15, 2022

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. One is a Subaru WinterFest station where fans can win giveaways and demo winter sport equipment.

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2022 Food and Beverage 2014 Sports 362

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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Event Marketer

OCTOBER 28, 2024

Among other Snap Street highlights: a Ghost Café serving complimentary cups of coffee, a Snapchat Supermarket featuring a Cosmopolitan news stand, a Snap Spectacles demo space, a yoga flow class with Alo, a chance to be a Cosmo cover star, and a Q&A and live podcast recording of The Ruesha & Shebahn Show.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Industry News

FEBRUARY 17, 2025

CrowdComms is proud to announce its partnership with Rare Founders for the highly anticipated Londons Largest Demo Day, set to take place on April 14, 2025. This collaboration brings together two organisations committed to driving innovation and supporting sustainable event solutions.

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Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

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Event Marketer

DECEMBER 20, 2021

Of course, activating around a cannabis product comes with unique hurdles, so we asked Cann’s head of events, Sebastian Richard, to share lessons learned from the road. More Cannabis Strategies: Blazing Trails: The Do’s and Dont’s of Cannabis Experiences at Events. Event Marketer: What was the chief marketing goal of this campaign?

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Event Marketer

MAY 16, 2024

On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D projections, extensive LED video walls and LED video bars, as well as cutting-edge virtual reality demos—and it all brought on surprising results. “We

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Event Marketer

MARCH 5, 2025

Inside the exhibit, sleek product displays and interactive demo stations highlighted brand partners Este Lauder, Le Creuset and ON. The faade was inspired by Adyens Amsterdam-based headquarters, which features a street-level store where select merchant partners are invited to showcase their wares.

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GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

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Event Marketer

JANUARY 20, 2022

In lieu of hosting audiences within the restaurant for this year’s show, Intel transformed it into a live studio to film and produce technical demo content, broadcast key messages and engage with viewers on social platforms. And if you wanted to dig in, we had experts online ready to engage with you.”.

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Event Marketer

JUNE 7, 2024

Attendees were invited to partake in various experiments and observe demos designed to showcase the efficacy of Hair Filler products. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling. Read more here. Agencies: MKG, activation; MMC, p.r.)

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Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Levin Learn more about our B-to-B Dream Team presenting partner, Mosaic.

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Event Marketer

OCTOBER 30, 2024

The experience included live cooking demos with influencer Rie McClenny, and a curated selection of vendors offering experimental “Honda-inspired” dishes. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

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Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Software trials and demos.

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Event Marketer

DECEMBER 12, 2023

The brand’s booth “sweet spot” is a 20-by-20, according to Gonzales, and typically an island booth configuration, because it allows for branding at all angles and accommodates a number of activities from small theaters to demo stations to lounges. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Event Marketer

DECEMBER 13, 2023

And with seven new categories added to the roster—including Best Reuse of an Exhibit Build or Materials, Best Demo Zone and Best Use of Artificial Intelligence—there were more ways than ever for event teams to showcase the spectrum of their work. Congratulations to all of the winners. We see you—and we want more.

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Event Marketer

FEBRUARY 19, 2025

To celebrate the upgraded plaza, the brand activated a community event on Feb. 15 featuring product giveaways, a trick competition and demos by Converse CONS team riders. The company additionally partnered with DLX Skateshop for extra programming, live music and giveaways ahead of National Skate Shop Day (Feb.

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2025 Apparel Sports Sponsorships 252

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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