This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual eventmarketing strategy. If you’re considering marketing a hybrid or virtual event in the near future, consider these eight keys to success as part of your advertising strategy.
Eventmarketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. With each question, winners earned a raffle ticket to enter to win a JBL Bluetooth speaker, neck massager or wine tote.
Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Agency: George P.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Think back: what do you remember about the eventspeakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack!
Rather than having attendees walk by a booth and swipe a freebie without stopping, brands got creative to encourage attendees to engage with the product or services on display by either chatting with brand reps or taking part in a demo. Palo Alto Networks hosted live trivia at 3 p.m.
As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology. Set up a demo today !
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Software trials and demos.
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. GEVME Surveys.
If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. When done right, a great event website can really help hype up your event, turning a casual browser into a committed and loyal attendee!
Schedule and speaker management The best event scheduling software streamlines the entire speaker management process —from issuing calls for proposals, to approving speakers and sessions, and more! Automatically sync updated speaker details across your entire events portfolio.
And there was plenty to talk about, from panels to creator demos to partner experiences offered by the likes of presenting sponsor Walmart, major sponsor Shea Moisture and a host of other established and emerging beauty companies. With new ownership under Essence Ventures, Beautycon moved from the L.A. More on that later.)
Do: Be an advocate for your speakers. Don’t let your speakers be the low man on the totem pole of priorities. This isn’t their job; they are offering up their time and energy to help your event. Overcommunication with speakers is the number one rule. If things are still in flux, your speaker should know that.
There was a workshop led by guest speaker Dr. Peter Attia, author of “Outlive: The Science and Art of Longevity,” a renowned longevity researcher. And over in the expo, the team put together “ceo-worthy” experiences, from Amway product demos with company scientists to a pickleball tournament with company owners.
Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. The post Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences appeared first on EventMarketer.
In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities.
The Live Loud stage was used for demos and discussions for verticals on health and wellness, beauty and wealth and power. Prep you speakers. The post What We Learned About Hybrid Events From Two Weekends of Essence Fest appeared first on EventMarketer. They were arranged along a New Orleans-style streetscape.
While brainstorming your B2B eventmarketing ideas, these types of questions should be at the top of your mind. Your best B2B eventmarketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B EventMarketing Strategy.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on EventMarketer. Agency : Agency EA.
Summary: Learn how to marketevents of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is eventmarketing? Why is eventmarketing important? Ensuring registered attendees show up to your event.
Are you having trouble finding speakers for your events? Finding these types of speakers can be a daunting task with the amount of information out there. Speakers can be representative of your event and association and can be the most vital part of your event. Use speaker websites.
The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. 2) Apple Special Events.
What speakers and events will you feature? But one of the most important decisions has to do with the event app you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-eventmarketing to post-event analysis. Book a demo today.
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different?
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas.
To parse out the differences between event planning software and event management software, consider the nuances of the roles associated with event planning and event management. . Event planners focus on the big picture, including: Goals. Event managers are executing the event. Monitoring the event.
More From Dell’s SXSW Event Portfolio: SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter. Programming SXSW: Dell Speaks to Creators with Story-Driven Demos. We work closely across the business and were able to bring forward some exceptional speakers and sessions,” Preiss says.
Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your eventmarketing strategy to your event experiences to match the needs, wants and desires of your target audience.
Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. But successful eventmarketing isn’t always simple or easy. That’s what an eventmarketing plan is all about. The good news?
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Whether you actively acknowledge it or not, as a planner — and perhaps, by extension, a marketing professional — the events you organise are largely built upon your ability to effectively trigger human emotion to get the results you seek. Book your demo now.
Set up live video streams and demos so attendees can engage with your product in real time. For example, when Adobe launched its Creative Cloud software suite, it hosted a virtual launch event featuring product demos and opportunities for attendees to interact with Adobe team members.
That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!
Next, build a realistic event budget—factor in venue, food and beverage, A/V, staffing, speakers, promotion, etc. Then, find the right venue for your audience size, event format, and budget. Early and enthusiastic marketing gets attendees excited to register right away. Clear objectives are crucial.
Event planners had to learn on the fly how to connect and engage their attendees through virtual conferences—not to mention the enormous technical learning curve that comes with hosting an online-only event. Now, we have thankfully found a new normal, where in-person events are no longer impossible. Planning a hybrid event?
Theres something to suit every budget and event type, and many strategies can be combined to increase your reach even further. Keep reading to discover the most effective ways to promote your events, and how Eventtia streamlines eventmarketing to boost your ticket sales and maximize attendance for your next events.
According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for eventmarketing (behind social media and email marketing). to book a free demo. Platform Overview guide.
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.
Speaker readiness and presentations are just as important as they are at in-person events, but in-session engagement, high quality video production , and facilitating online networking takes on a whole new meaning at online events and conferences. How EventMobi Makes Online Events Easy to Manage and Fun to Attend.
The experience at Essence Fest 2023 was heavily geared toward content creation, especially the “Creator Studio,” using mono-colored cubes decorated with upscale furnishings that attendees used for video demos, podcast recordings and photo shoots.
A breakdown, load out, or strike are words used to describe the process of taking down equipment after an event. . Speakers can break up a larger audience into breakout rooms and then call everyone back together at the end of the session. Event planning terms: C. Event planning terms: D. Eventmarketing.
Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The EventMarketing Show.
Measuring your offline eventmarketing efforts via direct URLs Many eventmarketing strategies are still carried offline through posters, print ads, or mail. Both strategies can be a game-changer when it comes to boosting event registration numbers and strengthening partnerships with speakers, sponsors, or exhibitors.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content