Event Marketer

FEBRUARY 19, 2025

To celebrate the upgraded plaza, the brand activated a community event on Feb. 15 featuring product giveaways, a trick competition and demos by Converse CONS team riders. The company additionally partnered with DLX Skateshop for extra programming, live music and giveaways ahead of National Skate Shop Day (Feb.

2025 265

2025 Apparel Sports Sponsorships 265

Event Marketer

MARCH 20, 2025

Outside, food influencer and longtime Gortons partnerShay Spence led live cooking demos using Gortons Shrimp and shared tips for preparing it at home. photo op backdrop. Attendees could also pose in a face-cutout photo op of a fisherman and oversized shrimp.

2025 260

2025 Entertainment Marketing Event Marketing 260

SpotMe Blog

SEPTEMBER 23, 2021

The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event? In-kind sponsorship.

Sponsorships 242

Sponsorships 2021 Food and Beverage Marketing 242

Attendease

JANUARY 16, 2024

With event costs rising yearly, you will want to bring in revenue from as many channels as possible. Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors.

Sponsorships 195

Sponsorships Event Apps Events Speakers 195

Event Marketer

DECEMBER 30, 2024

EM was fortunate enough to secure a press pass for the exclusive once in a lifetime opportunity, so we traveled to Augusta, GA, to explore a customer-centric sponsorship strategy around the tradition-rich mens golf tournament on the PGA Tour. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

2024 130

2024 Trade Shows Retail Corporate Events 130

Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.

Sponsorships 306

Sponsorships 2024 Fashion Apparel 306

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Product showcases and demos.

2030 312

2030 Sponsorships 2007 Fashion 312

Event Marketer

SEPTEMBER 27, 2021

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. Samsung’s Galaxy Athlete Lounge offered space for demos, media events and influencer content. The post No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics appeared first on Event Marketer.

Airlines 289

Airlines 2020 Sponsorships Sports 289

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among key takeaways: Gen Z trusts content creators more than traditional media, and that’s where the demo does its research and gets information. The result? Carve time for ideation. Think long-term.”

2024 317

2024 Marketing Trade Shows Sponsorships 317

Eventmobi

JULY 31, 2024

I think that the traditional event sponsorship package can transcend now into a different offering using technology,” he says. To find out how EventMobi can help you create more engaging meetings and events throughout the year, sign up for a free demo ! And our tactics should likely shift to reflect that.

Meetings 351

Meetings Education Trade Shows Conference 351

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. GEVME Surveys.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Marketer

JUNE 29, 2022

So, inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. More Sampling Strategies: Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House.

Sponsorships 354

Sponsorships Travel Marketing Event Marketing 354

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy.

Sponsorships 111

Sponsorships Social Media Events Speakers 111

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 321

Sponsorships Entertainment Sports Marketing 321

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.

Food and Beverage 310

Food and Beverage 2024 Retail Sponsorships 310

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Marketer

MARCH 15, 2023

The event strategy quickly paid off. When a scout from music and technology brand Kobalt spotted a performance by Mychelle on Bud’s billboard-turned-stage, it landed the singer-songwriter a professional demo deal with Kobalt and the Department of Music. 1 passion point with that audience,” says Allen. Agency: FCB New York.

Sponsorships 246

Sponsorships 2023 Hotels Marketing 246

Attendease

AUGUST 25, 2023

For example, Attendease automatically syncs your event settings with your event website by incorporating automation into every aspect of your event, allowing you to spend less time creating an event website and more time on curating an unforgettable experience. Book your demo today.

Speakers 370

Speakers Event Management Sponsorships Management 370

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s So the brand made its grand debut at Coachella this year with a Manifest Station (get it?)

2024 312

2024 Marketing Food and Beverage Sponsorships 312

Eventmobi

APRIL 14, 2020

A mid-size event, e.g. • Trade show • Job fair You hope to… Offer attendees and sponsors/exhibitors a variety of opportunities to connect You’re looking for… Event marketing and registration; a sleek and professional virtual platform that’s easy for attendees to navigate. You’re planning….

Conference 201

Conference Social Media Sponsorships Trade Shows 201

Event Marketer

MAY 16, 2022

Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. The post Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour appeared first on Event Marketer.

2022 298

2022 Entertainment Event Marketing Meetings 298

Event Marketer

OCTOBER 30, 2023

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. Clockwork’s artificial intelligence-powered manicures attracted attendees to the event’s AI Studio.

Conference 312

Conference Tech 2024 2023 312

Eventmobi

MAY 17, 2023

Event sponsorship ROI metrics Sponsorships are a cornerstone of successful events, providing additional financial or in-kind resourcing that means more programming, activities, and connections for your attendees. And that’s where knowing how to measure event sponsorship ROI is crucial.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Eventmobi

NOVEMBER 28, 2022

Interested in learning how lead capture will help your exhibitors scale up their event ROI? Book a demo with one of our event tech experts today! The way you package and price your sponsorship offers can make an enormous difference in how successful you are at drawing the right businesses.

Sponsorships 195

Sponsorships Technology Event Tech Events 195

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Guidebook

MARCH 10, 2025

Helping you estimate headcount so that you can optimize catering, staffing requirements, and other logistical aspects of your event. With this data in hand, you are in a better position to tailor everything from your event marketing strategy to your event experiences to match the needs, wants and desires of your target audience.

Social Media 78

Social Media Speakers Marketing Event Management 78

Event Marketer

JULY 5, 2021

This year divided into a three-part event series, the spring and summer editions of the Summit were held virtually March 30-31 and May 18-19, respectively. The pandemic also inspired event marketers to embrace agility and be comfortable with real-time adjustments. INTEGRATED MARKETING FTW. GETTING FAMILIAR WITH GEN Z.

Marketing 317

Marketing Trade Shows 2021 2020 317

SpotMe Blog

JULY 25, 2021

For those visiting, safety protocols such as wearing a mask and social distancing were practiced, proving how companies can begin putting on safe in-person events again. #2) 2) Apple Special Events. 1) Unite Your Marketing and Sales Teams. Consider also how sponsorships can be incorporated into your channels.

Social Media 279

Social Media 2021 Trade Shows Events 279

Event Marketer

MARCH 18, 2024

So it was only fitting that at SXSW 2024 last week during its “Domus Ex Machina” launch event, the brand unveiled a new multistory robotic construction system that can erect an entire building enclosure—and showed the audience how it works, firsthand, with an on-site demo. Not your average SXSW experience.

Apparel 298

Apparel 2024 Insurance Retail 298

Event Marketer

JULY 12, 2021

The Live Loud stage was used for demos and discussions for verticals on health and wellness, beauty and wealth and power. The post What We Learned About Hybrid Events From Two Weekends of Essence Fest appeared first on Event Marketer. Photo credit: Colin Miller.

Food and Beverage 358

Food and Beverage Travel Events Technology 358

Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people. Reddiquette at its finest.

2023 246

2023 Fashion Advertising Sponsorships 246

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventmobi

MAY 18, 2020

Add fun gamification challenges throughout your event or across your virtual event series. Ticket sales are not the only way to monetize your online event. The Virtual Event Space offers endless sponsorship opportunities, from virtual exhibitor booths to banner ads and sponsored sessions. Virtual Event Space Setup.

Speakers 195

Speakers Sponsorships Events Event Apps 195

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Book a demo today!

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Attendease

FEBRUARY 6, 2019

According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for event marketing (behind social media and email marketing). to book a free demo. Platform Overview guide.

Event Management 225

Event Management Management Event Apps Technology 225