Event Marketer

MARCH 14, 2025

Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Agency: George P.

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2025 Airlines Food and Beverage Sports 278

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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2025 Trade Shows Sponsorships Marketing 237

Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer.

Tech 290

Tech Trade Shows Sustainability 2023 290

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. The post Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities appeared first on Event Marketer.

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Event Marketer

OCTOBER 30, 2024

The experience included live cooking demos with influencer Rie McClenny, and a curated selection of vendors offering experimental “Honda-inspired” dishes. community show, bringing the program’s tech commentary to the gaming community IRL. Intel’s tech was also on display across a range of activations within the Night Market.

Marketing 289

Marketing Entertainment 2024 Sponsorships 289

Smart Meetings

APRIL 15, 2022

When is a user conference more than an outsized demo? Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know.

Event Tech 264

Event Tech Tech Meetings Insurance 264

Event Marketer

MARCH 5, 2025

Inside the exhibit, sleek product displays and interactive demo stations highlighted brand partners Este Lauder, Le Creuset and ON. The faade was inspired by Adyens Amsterdam-based headquarters, which features a street-level store where select merchant partners are invited to showcase their wares.

Retail 193

Retail 2025 Apparel Trade Shows 193

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.

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2025 Social Media Event Marketing Event Apps 147

Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor? Is sharable still a thing?

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Trade Shows 2024 2023 Technology 147

Event Marketer

MAY 16, 2024

On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D projections, extensive LED video walls and LED video bars, as well as cutting-edge virtual reality demos—and it all brought on surprising results. “We

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2024 Trade Shows Wireless Hospitality 312

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Smart Meetings

NOVEMBER 2, 2018

CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI event marketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.

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Tech Management 2018 2015 185

Event Marketer

OCTOBER 30, 2023

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

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Conference Tech 2024 2023 312

Event Marketer

DECEMBER 21, 2023

Hosted at the former Williamsburg Bank building in Brooklyn, NY, the two-part launch catered to tech media by day, and consumers and influencers by night. Both experiences entailed an audiovisual entry tunnel moment, artistic displays and a hero product moment: a comprehensive demo that placed attendees inside a replica recording studio.

Fashion 312

Fashion Banking Tech Technology 312

Event Marketer

JUNE 13, 2024

Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. The post Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions appeared first on Event Marketer. There is a lot of conversation around AI, and it’s not new. Agency: Mosaic.

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Retail Tech Marketing Event Marketing 324

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. Opentext created a Demo Prize Passport with five circles that needed to be marked off to enter a drawing for high-end prizes. Read on for our take on HIMSS24.

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Trade Shows Tech Speakers Consulting 328

Event Marketer

MAY 20, 2024

The gold cabinetry hardware, wood floors and thoughtful accents brought elegance and sophistication to an otherwise high-tech atmosphere. Partner: Derse) Photo: Derse Rubrik Rubrik brought their A game with a clean build full of big-screen action and expert-led demos. Want us to cover your booth?

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2024 2020 Sustainability Conference 306

Event Marketer

JANUARY 16, 2024

Move over, traditional product demos. This theme park-style activation “flew” attendees along the entire high-tech supply chain, through farms with strawberries you could smell to next-gen distribution centers all the way to the produce section of the store to be delivered by a drone just in time for a birthday celebration.

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2024 Retail Tech Travel 325

Event Marketer

NOVEMBER 28, 2023

Once attendees exited the tunnel, they could dive deeper into the topics most relevant to them at the five aisle-facing demo stations. Mastercard’s tech-powered booth experience was designed to demonstrate how the brand drives innovation—and business. Agency: Art Guild, Inc.

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2023 Education Tech Marketing 321

Event Marketer

AUGUST 18, 2024

Live Action Demos At a show with a high-profile grooming competition component, it’s only fitting that top exhibiting brands would invite celebrity groomers to conduct live demos in their booths. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer. Have a story idea?

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2024 Trade Shows Fashion Retail 286

Event Marketer

DECEMBER 12, 2023

The brand’s booth “sweet spot” is a 20-by-20, according to Gonzales, and typically an island booth configuration, because it allows for branding at all angles and accommodates a number of activities from small theaters to demo stations to lounges. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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Trade Shows 2024 2023 Marketing 290

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Event Marketer

JANUARY 21, 2024

And while you didn’t walk away knowing exactly how SK is at the center of all this green tech, SK Wonderland left a big enough impression to want to research it all later, which certainly kept the brand top of mind in the days that followed. Partner: SM Culture & Contents) The dramatic entrance to SK’s booth.

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2024 Sustainability Tech Retail 304

Event Marketer

MARCH 7, 2024

The experience brought together the bold colors of CAFÉ, luxurious art galleries by Monogram, the futuristic tech of GE Profile, the timeless heritage of GE, and the urban living vibes of Hotpoint and Haier in an experience that felt like a playground of design inspiration. “We Partner: WBE Exhibits Delta Faucets Co.

2024 312

2024 Trade Shows 2009 Banking 312

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Software trials and demos.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventmobi

JULY 31, 2024

Ultimately, though, the ground around event tech is shifting—just like our mindset of what makes a good annual meeting. To find out how EventMobi can help you create more engaging meetings and events throughout the year, sign up for a free demo ! And our tactics should likely shift to reflect that.

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Meetings Education Trade Shows Conference 351

Event Farm

MAY 24, 2017

The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.

Event Tech 160

Event Tech Tech Healthcare Technology 160

Event Marketer

AUGUST 2, 2024

Intel technologies touch a variety of industries, but to showcase how its innovations can transform schools, the brand built a mobile classroom of the future dubbed the Tech Learning Lab. Onboard, students experienced VR demos and workshops on artificial intelligence, coding and robotics. Roll onto campus with something extraordinary.

Food and Beverage 264

Food and Beverage Apparel Education Tech 264

Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Trade Shows 2024 Retail Entertainment 264

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. EVENT PROFS ARE FOCUSED ON INTENTIONAL AI AI is the industry’s shiny new object, but the savviest marketers are using the technology intentionally, not for the sake of the hype. The result?

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2024 Marketing Trade Shows Sponsorships 317

GEVME

MAY 29, 2018

When it comes to corporate events, there’s always a specific tech environment you can utilise to simplify the process of organisation. Handling complex event marketing. Corporate event management software can be an excellent marketer. How to choose event management software for corporate events.

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Corporate Events Event Management Management Corporate Meetings 217

EventBank Insights

JUNE 24, 2019

There's FinTech for Finance, Med Tech for Medicine, Martech for Marketing. So Clearly if there's events, well, there's Eventtech. Types of Event Technology Venue Marketplaces Registration & Check-in Tools Event Marketing Tools Event Website Builders Surveys and Polls Networking Platform Event Analytics.

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Event Tech Tech Event Technology Technology 122

Event Marketer

JULY 22, 2024

The pop-up also had demo stations that gave fans a chance to play the new game, and photo ops with beloved characters including Proxies and Bangaboos, a giant installation of Ben Bigger, and Bell & Wise cosplayers. After completing the mission, fans scored a physical Ether Crystal to take home.

Airlines 296

Airlines Insurance Entertainment Banking 296

Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. Network at the closing party that night.

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2024 Trade Shows Education 2023 243

Event Marketer

JANUARY 25, 2024

.” Francesca Gangitano, Global Brand Management, Impact XM Fancy Tech “I remember saying last year that HD Hyundai would do a CES sprawl, and they did. Their shipping and excavation demos were astounding and then there was the flying car. As far as AI tech goes Rabbit R1 and MultiOn are groundbreaking.

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2024 Trade Shows Tech 2023 279

Event Marketer

JUNE 30, 2023

4—but the real draw was the scent of live cooking demos by outdoor bloggers Ali and Lincoln of @ribbitandco. Jackery Solar generator manufacturer Jackery showcased the many uses of its products to power the off-grid lifestyle through multiple themed demo areas around its exhibit. The collab was as successful as it was delicious.

Retail 243

Retail Trade Shows 2023 Sustainability 243

Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. The tactile touchpoint was surprisingly popular in the sea of high-tech engagement. Decarbonization? Circular economy? Waste-free?

Trade Shows 290

Trade Shows Sustainability 2024 Transportation 290