Event Marketer

JANUARY 27, 2025

A few other interesting notes: Several exhibitors noted that they added meeting space for this CES, sometimes at the expense of the demo areas. And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) Experiences that fulfilled the promise of CES.

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Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. Event Marketer: Bosch has been exhibiting at WOC for over 45 years. Want us to cover your booth?

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Event Marketer

OCTOBER 18, 2024

It was a lesson in messaging—dynamic overheads, lots of digital signage, and a wall-sized interactive screen to facilitate the service offerings demos—set against clean and modern restaurant-style backdrops. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb.

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Event Marketer

FEBRUARY 8, 2024

But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and demos within the 7,000-square-foot booth.

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Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

MARCH 17, 2025

HIMSS traditionally features stellar exhibit design , so we decided to take a more modular approach this year and dug into some of the core aspects of booth experiences on the show floor. HR and workforce management solutions company UKG brought arguably the most thoughtful demo stations, emphasizing the companys commitment to human capital.

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Event Marketer

DECEMBER 10, 2024

Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. Suspended LED bars added a sophisticated touch to the Ceramic Pros exhibit, and also offered the light needed for the live demos.

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Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. If you dont do the shows, you may as well be invisible.

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Event Marketer

MARCH 5, 2025

Inside the exhibit, sleek product displays and interactive demo stations highlighted brand partners Este Lauder, Le Creuset and ON. Looking ahead, Adyen will take the same unified brand messaging and design motif to trade shows including the Merchant Risk Council, Shoptalk, NRF Europe and Money20/20, according to Uhlman.

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Event Marketer

MARCH 11, 2025

From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a trade show like no other. The post Field Report: Top Exhibits at Design & Construction Week 2025 appeared first on Event Marketer.

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Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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Event Marketer

MARCH 31, 2025

From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand. Lets explore where else event marketers are creating space for testing and learning. The post Scientific Methods appeared first on Event Marketer.

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Event Marketer

DECEMBER 12, 2023

At Shutterstock, she oversees the execution of all the brand’s events in the U.S. and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. I really love the immersive tech that’s out now.

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor?

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Here’s what caught our attention. This approach paid off every time.

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Event Marketer

OCTOBER 27, 2023

But how do you impress pros who do events for a living? Attendees could get inspired in a theater-style immersive experience, dive deeper into event solutions at the fireside chats, and share their vision of belonging on a marker board.

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Zinzi photo). More than 1,000 bags were given out on the first day alone.

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Event Marketer

DECEMBER 30, 2024

College Campuses are Hot Spots for Engaging Gen Z Gen Z is notoriously difficult to reach through traditional marketing channels, so a group of savvy brands met the demo where they areon college campuses. HPE Delivers the First-ever Corporate Event Keynote at Sphere Step aside, U2.

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Event Marketer

MAY 31, 2024

So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Event Marketer

MAY 31, 2023

The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. For indie gaming publishers reliant on trade shows, contingency plans are critical.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Amber golds and moss greens brought a sense of sanctuary to a busy showfloor.

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Event Marketer

DECEMBER 14, 2023

The message of sustainable computing for a sustainable future resonated throughout the exhibit, with hands-on demos exploring AI, software and hardware solutions. Looking at the changing trade show landscape, Torregroza noted that some exhibitors are starting to take risks to stand out in the “sea of sameness.”

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. The post NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show appeared first on Event Marketer. Here’s what we discovered.

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Event Marketer

JANUARY 18, 2022

In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. SK TELECOM.

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Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

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Event Marketer

MARCH 22, 2024

A microphone-equipped host elevated on a circular platform drew passersby into a demo space that faced out toward the show floor aisles. HELLOCARE At a health care trade show, it was surprising that there weren’t more hospital-themed booths, but hellocare was one of the few that duplicated a realistic medical center environment.

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Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Product Demo.

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Event Marketer

JUNE 30, 2023

The demand has since softened in some sectors, leading to excess inventories, and the OR organizers saw this as an opportunity to evolve several aspects of the show and open up new avenues to deliver value. 4—but the real draw was the scent of live cooking demos by outdoor bloggers Ali and Lincoln of @ribbitandco.

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