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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. The JBL Campus event, hosted at Victory Lap, a sports bar known as a hub for University of Texas at Austin students, was part concert, part hands-on product demo, and all crafted to entice the next generation.

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15 Big, Bold Trade Show Ideas from EMS 2025

Event Marketer

If a demo takes 15 minutes, how about a massage chair? Or a churro to sweeten up a 10-minute demo? Knowing that attendees were looking for solutions to their frustration, a tech company Cognizant, invited attendees to a tech rage room where they could smash old equipment, opening the conversation to solutions. Give photo ops a mission.

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Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

Event Marketer

At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. WinterFest kicked off in Killington, VT, at the Killington Mountain Resort, Feb.

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6 Ways Event Planning Software Makes Holiday Party Planning Stress-Free

Attendease

You can livestream the in-person holiday party online, or create separate on-demand virtual experiences like live-streamed performances, demos, and more. Food and beverage planning is critical, too. Get ready to wow your team this holiday season — book a free demo today!

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Eight Fast Facts from the Pinterest Predicts Agency Insights Guide

Event Marketer

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.

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What We Learned About Hybrid Events From Two Weekends of Essence Fest

Event Marketer

The Live Loud stage was used for demos and discussions for verticals on health and wellness, beauty and wealth and power. Tickets were free, but attendees had to volunteer with one of 18 partner charitable organizations on activities that helped the local community such as working in a garden, delivering food or helping the elderly.