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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. Now, SEPHORiA is a global event designed to welcome beauty lovers everywhere. “We choose a [U.S.] So we’ve never intended SEPHORiA to exist in one market, exclusively.

2024 306
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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur.

2024 312
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EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards

Event Marketer

The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.

2025 212
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15 Big, Bold Trade Show Ideas from EMS 2025

Event Marketer

If a demo takes 15 minutes, how about a massage chair? Or a churro to sweeten up a 10-minute demo? For Kelsey Schneider, director-global events and experiences, GE HealthCare, it’s about sitting down with exhibit vendors and understanding the materials and what happens to them post-show. Give photo ops a mission.

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10 Things We’re Fired Up for at EMS 2025

Event Marketer

This year at the 23 rd annual Experiential Marketing Summit , April 14-16 at the MGM Grand, Las Vegas, event peeps will together contemplate a Big Bold Future. Lets explore all the ways youll connect, discover and charge up for your big bold future in events at the Summit.

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Global Event Planning: How It Differs From Your Run of the Mill Event

SpotMe Blog

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

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How to implement a global event request form template: everything you need to know

SpotMe Blog

After 20+ years of helping top life science and professional services companies to deliver outstanding events, we’ve seen the huge benefits that having the same event request form template (and process) throughout a global group can bring. But structured well enough that the approval process doesn’t take too long.