Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
Event Marketer
MARCH 7, 2025
Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb. The post The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025 appeared first on Event Marketer. Photo credit: Anna Huddleston Have a story idea?
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Event Marketer
DECEMBER 17, 2024
Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. I remember standing at my very first in-store demo at the age of 11 or 12 and pimping kefir and trying to get people to try it. EM: Sounds like you wont be eliminating experiential from your marketing mix anytime soon.
Event Marketer
FEBRUARY 8, 2024
Mobileye’s exhibit strategy at CES for years focused solely on market awareness. White structures served as canvases for bright “Mobileye blue” moving graphics and demos within the 7,000-square-foot booth. market in 2024). market in 2024). The design process begins with the high-level message and theme.
Event Marketer
JANUARY 9, 2025
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.
Event Marketer
OCTOBER 10, 2022
A sensorial entry moment, live demos, interviews with product experts and a performance by The Strokes were all designed to deliver on Bose’s “transformative sound experiences” brand promise. “Sound is Power” messaging was woven through a number of activations and demo experiences. At New York City’s Glasshouse on Sept.
Event Marketer
MARCH 17, 2025
Demo Stations Considering that many exhibitors at HIMSS present software, demo stations that are functional, welcoming and generally part of the brand aesthetic are key. HR and workforce management solutions company UKG brought arguably the most thoughtful demo stations, emphasizing the companys commitment to human capital.
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