This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Speakers can easily make or break an event. Conversely, if you have a speaker who has a compelling topic and knows how to deliver it with clear takeaways, you’ll have a happy crowd who will leave positive reviews for your event, and tell others. How (and where) can you find the perfect event speaker? Look for customer reviews.
Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. At HIMSS , Opentext created a Demo Prize Passport with five circles that needed to be marked off to enter a drawing for high-end prizes.
This led to a quick shift in how to approach one’s virtual event marketing strategy. Marketing these types of events can be pivotal to drawing huge numbers of registrations and high levels of engagement. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities.
Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience.
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?
From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Instead, drag and drop sessions, speakers, and rooms for your meeting or event. Schedule a demo today to experience the EventUp Planner difference! Does this sound familiar? Let's Talk!
CHECK OUT : 75 Event Ideas to Inspire Your Next Event Leverage marketing automation to send out email campaigns With just a few clicks, you can create an automated email campaign for your corporate holiday party. You can assign rooms/venues, times, speakers, and more. Psst, need to find the perfect event space?
If you create event websites properly, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. This means that, for many marketers, building an event website can feel like stumbling in the dark. Book your demo today.
And they still have a place, whether your vantage point is B2B, marketing, fundraising, or associations. According to LinkedIn’s B2B Marketing Benchmark 2024 , 51% of respondents said they use in-person events as a marketing channel, making it the most-used non-digital marketing channel.
Oftentimes, conferences include keynote speakers and workshop sessions, each designed to educate attendees. Exhibitions and product demos are also regular occurrences. This kind of conference often features multiple speakers, who each present information on related topics. There’s no lead speaker.
Think back: what do you remember about the event speakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack! Motivational speakers.
The marketing team behind Stoltenberg Consulting Inc. Rather than having attendees walk by a booth and swipe a freebie without stopping, brands got creative to encourage attendees to engage with the product or services on display by either chatting with brand reps or taking part in a demo.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
Furthermore, the ability to tie registration to different tracks is pivotal so that you can easily identify regular attendees, VIPs, or speakers, and tailor their experiences accordingly. Request a demo of Attendease today! Automated data collection and integration. The registration process can yield valuable attendee data.
From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! So, even if you’re still pinning down sessions and confirming speakers, you are set up to capture attendee interest and begin your pre-event marketing efforts. There’s a better way!
Plus, automation streamlines processes like time-intensive processes like email marketing and registration. Schedule and speaker management The best event scheduling software streamlines the entire speaker management process —from issuing calls for proposals, to approving speakers and sessions, and more!
Finally, the ability to tie registration to different tracks may be pivotal, so you can easily identify regular attendees, VIPs, or speakers and tailor their experiences accordingly. Track Your Marketing Efforts. Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events.
If you can create great event websites, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes. This means that, for many marketers, building an event website can feel like stumbling in the dark. Book your demo today.
As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Or perhaps you’d like to segment and personalize your marketing communications to improve your outreach. Scheduling and speaker management.
CHECK OUT : 9 Key Factors for Choosing Event Management Software 10 Event Planning Trends to Follow in 2025 Lets explore the top event planning trends not to miss this year: Trend #1 – First-party data from events With the demise of third-party cookies , first-party data captured at events has become marketing gold.
This includes venue costs, marketing, speaker fees, and logistics. Participant Satisfaction No matter how well you think your event went, it’s the attendees, sponsors, and speakers whose opinions will make or break your event’s reputation. Book a demo today! Did early bird tickets sell out fast?
When promoted properly during the build-up to an event, the app can also be a powerful marketing tool. Networking : When networking is one of the main goals of the event, seamless communication between attendees, partners, speakers and exhibitors can be a great feature to have. Speakers, guest and exhibitor Directories.
But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. members, non-members, sponsors, exhibitors, and speakers). Book your personalized demo of EventMobi’s event management platform today! How do attendees access the platform?
As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Thou Shalt Be Attendee-Centric.
Zoom is one of the giants in the video conferencing market, relied on by millions of people around the world every day. If you want to make sure your virtual conference runs smoothly, choosing the market leader is a no-brainer. If you haven’t used EventMobi before, book a personalized demo to see our Virtual Space in action!
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.
Finally, the ability to tie registration to different tracks may be pivotal, so you can easily identify regular attendees, VIPs, or speakers and tailor their experiences accordingly. Track Your Marketing Efforts. Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events.
With the ability to create interactive 3D environments, virtual site visits, and product demos, AR and VR have the potential to impact events both online and in person greatly. Organizers may draw more people to their events by using tools like targeted marketing, trending hashtags, and interesting content.
For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. As more events are added to the marketing mix, it becomes unrealistic to execute them using human resources alone or using the piecemeal approach we mentioned earlier.
Do: Be an advocate for your speakers. Don’t let your speakers be the low man on the totem pole of priorities. Overcommunication with speakers is the number one rule. If things are still in flux, your speaker should know that. If things are still in flux, your speaker should know that.
That sounds like a tough nut to crack, but structured workshops could be exactly what you need to make everything “click” for your members, says Liz Lathan, CMP, the cofounder and Chief Marketing Officer of The Community Factory , an event-design firm. In general, Lathan says structured events generate consistent results and discussion.
More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over. Strengthen Your Messaging & Marketing Strategy.
Speaker recruiting? Record prep call – use those recorded snippets for social media marketing for live event! Demoed by Scott Kirsner during our session. Have the panelist give us a tour, give a demo, go get an object (from a trip you have been on).???? What are 1-2 of your online moderating pro tips? Adrian Segar.
And there was plenty to talk about, from panels to creator demos to partner experiences offered by the likes of presenting sponsor Walmart, major sponsor Shea Moisture and a host of other established and emerging beauty companies. With new ownership under Essence Ventures, Beautycon moved from the L.A. More on that later.)
Inspired by multisensory museum experiences and studies that show people in movie theaters synchronize their breaths and heartbeats, the creative team set out to build anticipation through these a/v moments as the attendees heard about the health and wellness initiatives and previews of products coming to Amway markets globally.
For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives. Home base/presence — demo kiosk, meeting space. Attendee experiences — lounges, F&B events, entertainment, Wi-fi, mobile app, charging stations, interactive experiences, giveaways, transportation.
Empower Speakers With Hot Topics Much of the success of your conference hinges on the speakers, hosts, and entertainers who run sessions at your events. As an event planner, it’s your job to equip speakers with the tools they need to delight your audience. Get started by booking your personalized demo of EventMobi today!
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. To be successful, hybrid events need to go beyond simply streaming the in-person speakers and sessions — although that certainly can be a part of it. Marketing and sales events. Trade shows. Training seminars.
YOU MIGHT ALSO LIKE: Three Ways Community Activities Can Bolster Event Marketing Campaigns Exhibit Design: Intel Merges AI and Live Music at AWS re:Invent How is the industry moving forward? It just doesn’t make sense,” said Dan Preiss, vp-experiential marketing at Dell Technologies, on a recent episode of EM’s Event Peeps podcast.
As producers of events across the world, we have a front-row seat on how brands are bringing their marketing strategies and purpose-driven initiatives to life and witnessed how these two are capturing hearts and minds of audiences, capitalizing on evolving trends and inventing new ways to connect. Cause-related marketing at events isn’t new.
A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?
We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. SpeakersSpeakers are one of the biggest draws for attendees!
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content