Demo Marketing Sponsorships 
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
Event Marketer
DECEMBER 17, 2024
Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. I remember standing at my very first in-store demo at the age of 11 or 12 and pimping kefir and trying to get people to try it. EM: Why is your sponsorship strategy focused on creating family-friendly experiences?
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Velvet Chainsaw
JUNE 15, 2022
For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. Pricing methodologies for sponsorship vary greatly. Five Guiding Principles.
Event Marketer
NOVEMBER 7, 2024
Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. Twentyfold, another Money20/20 event, offered an edgy take on demo stations. Want us to cover your booth?
Event Marketer
OCTOBER 16, 2024
markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]
Event Marketer
MARCH 28, 2025
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.
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