Event Marketer

OCTOBER 18, 2024

It was a lesson in messaging—dynamic overheads, lots of digital signage, and a wall-sized interactive screen to facilitate the service offerings demos—set against clean and modern restaurant-style backdrops. More so, it was a masterclass in efficient and safe cooking at scale and managing lines of hungry attendees.

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Event Marketer

MARCH 14, 2025

Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Agency: George P.

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2025 Airlines Food and Beverage Sports 278

Smart Meetings

JUNE 2, 2023

6 steps to finding the right event tech vendors and product Finding the right event tech can be a long, tedious process. Understand Your Goals Having a firm grasp on your vision grounds planning and simplifies the prioritization of must-have tech necessities. Ease of use: Is the event tech software intuitive?

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Event Tech Tech Meetings Negotiating 246

Attendease

DECEMBER 3, 2024

From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. READ MORE : How to Conduct a Needs Assessment to Find the Best Event Planning Software How event tech saves money in the long run Say goodbye to paying fees for multiple third-party tools and platforms.

Corporate Events 195

Corporate Events Event Management Tech Management 195

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. From c-suite executives to owners to entry-level marketers, the audience segments—and therefore the programming—covered a multitude of skill levels.

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Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. 1 in Las Vegas.

Tech 290

Tech Trade Shows Sustainability 2023 290

Smart Meetings

APRIL 15, 2022

When is a user conference more than an outsized demo? Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. An Enhanced Event Marketing and Management Heart. Read More : Hybrid Events: What Cvent Says You Need to Know.

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Event Marketer

MARCH 5, 2025

Inside the exhibit, sleek product displays and interactive demo stations highlighted brand partners Este Lauder, Le Creuset and ON. The faade was inspired by Adyens Amsterdam-based headquarters, which features a street-level store where select merchant partners are invited to showcase their wares.

Retail 200

Retail 2025 Apparel Trade Shows 200

Smart Meetings

AUGUST 14, 2024

Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? Read More : Can Event Tech Save the World? ” A logo or picture could be the gateway to slide presentations, PDF resources or product demos. .

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Event Tech Tech Trade Shows Technology 201

Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor? Is sharable still a thing?

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Trade Shows 2024 2023 Technology 147

Event Marketer

MAY 16, 2024

On a show floor traditionally full of robots and heavy equipment, Dematic’s all-black, 35-foot by 70-foot booth became a digitally-driven experience with anamorphic 3D projections, extensive LED video walls and LED video bars, as well as cutting-edge virtual reality demos—and it all brought on surprising results. “We

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2024 Trade Shows Wireless Hospitality 312

Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

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2025 Social Media Event Marketing Event Apps 147

Eventmobi

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. The Importance of the Right Event Tech Delivering an exceptional attendee experience is vital. By asking event tech vendors the right questions, you can confidently navigate the process and make an informed decision.

Event Technology 342

Event Technology Technology Event Tech Tech 342

Smart Meetings

NOVEMBER 2, 2018

Radario –an AI event marketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site. The continued Tech Watch Awards are just a small part of shining a spotlight on the new possibilities for planners.

Tech 186

Tech Management 2018 2015 186

IMG

OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. During the event, the influencers had the chance to trial four of the best apps available on Daydream in our immersive demo area.

Tech 195

Tech Retail Education Events 195

Event Marketer

OCTOBER 30, 2023

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. Taking the reins this year were three new tech journalists, who replaced veteran Code Conference host Kara Swisher.

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Conference Tech 2024 2023 312

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The marketing team behind Stoltenberg Consulting Inc. Altogether, there were six design and experiential trends that stuck out. Read on for our take on HIMSS24.

Trade Shows 328

Trade Shows Tech Speakers Consulting 328

Event Marketer

JUNE 13, 2024

Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. Earlier, people thought that they would use it to write an email, or use it to take notes in a meeting, but it is enabling so much more for you,” says Asma Aziz, marketing director-Canada at Intel.

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Retail Tech Marketing Event Marketing 324

Event Marketer

DECEMBER 21, 2023

Hosted at the former Williamsburg Bank building in Brooklyn, NY, the two-part launch catered to tech media by day, and consumers and influencers by night. Both experiences entailed an audiovisual entry tunnel moment, artistic displays and a hero product moment: a comprehensive demo that placed attendees inside a replica recording studio.

Fashion 312

Fashion Banking Tech Technology 312

Velvet Chainsaw

JUNE 15, 2022

The holy grail of pricing is to make it value-based, or what the market will bear. Thought-leadership inventory items — like sponsored sessions, tech demos, general sessions, and VIP experiences — are usually prime candidates for value-based pricing. Some of the indicators for using this model: A) They’re in high demand.

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Sponsorships Conference 2022 2019 370

Event Marketer

NOVEMBER 28, 2023

Amy Hills, VP-Product Marketing, Mastercard To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to capture attention in a space filled with highly engaging activations. Once attendees exited the tunnel, they could dive deeper into the topics most relevant to them at the five aisle-facing demo stations.

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2023 Education Tech Marketing 321

Event Marketer

JANUARY 16, 2024

Move over, traditional product demos. This theme park-style activation “flew” attendees along the entire high-tech supply chain, through farms with strawberries you could smell to next-gen distribution centers all the way to the produce section of the store to be delivered by a drone just in time for a birthday celebration.

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2024 Retail Tech Travel 325

Event Marketer

MAY 20, 2024

The gold cabinetry hardware, wood floors and thoughtful accents brought elegance and sophistication to an otherwise high-tech atmosphere. Partner: Derse) Photo: Derse Rubrik Rubrik brought their A game with a clean build full of big-screen action and expert-led demos. Want us to cover your booth?

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2024 2020 Sustainability Conference 306

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketing Marketing Social Media Fashion 62

Event Marketer

DECEMBER 12, 2023

Sabrina Gonzales, Director of Events, Shutterstock A well-rounded perspective on the marketing and sales cycles of brands gives Sabrina Gonzales the leading edge as director of events for Shutterstock, a provider for stock images, audio and video. Event Marketer: Let’s start with a trade show industry trend that has your attention.

Trade Shows 290

Trade Shows 2024 2023 Marketing 290

Attendease

APRIL 14, 2022

Thankfully, sophisticated event planning software like Attendease can simplify the task by integrating with marketing automation tools (HubSpot), marketing analytics software (Marketo), CRM solutions (Salesforce), and email marketing tools (MailChimp, Infusionsoft). Request a demo of Attendease today! Want to learn more?

Ecommerce 366

Ecommerce Events Marketing Education 366

Bizzabo

NOVEMBER 15, 2018

The most authoritative 2019 tech conferences directory on the web. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. Start Date.

Tech 168

Tech 2019 Conference Technology 168

Event Marketer

AUGUST 18, 2024

Live Action Demos At a show with a high-profile grooming competition component, it’s only fitting that top exhibiting brands would invite celebrity groomers to conduct live demos in their booths. The post Field Report: Six Exhibit Trends from SuperZoo 2024 appeared first on Event Marketer. Here’s what caught our attention.

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2024 Trade Shows Fashion Retail 286

Attendease

AUGUST 15, 2023

Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.

Tech 364

Tech Education Social Media Management 364

Event Marketer

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Roll onto campus with something extraordinary. Consider what is at eye level.

Food and Beverage 264

Food and Beverage Apparel Education Tech 264

Event Marketer

MARCH 7, 2024

The experience brought together the bold colors of CAFÉ, luxurious art galleries by Monogram, the futuristic tech of GE Profile, the timeless heritage of GE, and the urban living vibes of Hotpoint and Haier in an experience that felt like a playground of design inspiration. “We Partner: WBE Exhibits Delta Faucets Co.

2024 312

2024 Trade Shows 2009 Banking 312

Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Tech troubles can arise around platform selection, audio/visual quality, and attendee engagement.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

Stova

NOVEMBER 14, 2024

Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.

Event Tech 52

Event Tech Tech Sustainability Ecommerce 52

Eventmobi

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. Ultimately, though, the ground around event tech is shifting—just like our mindset of what makes a good annual meeting.

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Meetings Education Trade Shows Conference 351

Attendease

AUGUST 28, 2022

For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. As more events are added to the marketing mix, it becomes unrealistic to execute them using human resources alone or using the piecemeal approach we mentioned earlier. Conclusion.

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Event Management Management Tech Event Tech 332

Event Marketer

JANUARY 21, 2024

And while you didn’t walk away knowing exactly how SK is at the center of all this green tech, SK Wonderland left a big enough impression to want to research it all later, which certainly kept the brand top of mind in the days that followed. Partner: SM Culture & Contents) The dramatic entrance to SK’s booth.

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2024 Sustainability Tech Retail 304