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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Beyond the sampling, there were live cooking demos with foodie influencer and longtime Gortons partner Shay Spence, 16 live music performances, a merch wheel, interactive moments and photo ops, all geared toward creating a community-centric experience. Middleman, as informational pamphlets were handed out to bystanders. Agency: George P.

2025 278
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Is Event Software Worth It? How to Get Leadership Buy-In

Attendease

Increased third-party fees Beyond that productivity loss, paying for multiple third-party tools like social media and email marketing services, event website builders , and other one-off platforms can really add up. First, frame event tech as an investment, not a cost. Those fees really cut into your event’s budget.

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How to Effectively Use Social Media at Every Stage of Your Event

Eventmobi

Knowing how to best use and keep up with social media to amplify the reach of your event can be daunting for even the most experienced social media managers or event marketers. Social Media Dashboard. How to Plan, Execute, and Measure Your Social Media Campaign.

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AI-driven Experiences

Event Marketer

Platforms including Photier and Premagic use AI facial recognition to snap and send photos at events without the pesky data collect experience, effectively making it easier and more fun to capture that social media image and share the brand love. The real power play was the games ability to drive results for exhibitors at the show.

2025 147
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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Read More : Tech Tips From the Top: Breaking Barriers and Defining Hybrid. Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to social media. Preparation matters.

Meetings 306
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Tips from the Trenches: 6 Ideas to Make Your Events Appeal to Gen Z 

Eventmobi

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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How Do Webinars Work? A Comprehensive Guide

Attendease

Lastly, you’ll need to build out your tech stack to ensure seamless execution. Even with the best equipment, it’s always important to test your tech before the event day to avoid issues! Leverage various channels such as email marketing, social media, and partnerships to increase visibility of your webinar and attract attendees.

Tech 364