Remove Demo Remove Social Media Remove Trade Shows
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As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement

Event Marketer

It wasnt too long ago that social media influencers werent even considered media at trade shows and had a hard time getting press passes. Social media influencers and content creators are at the forefront of sharing the latest trends, tools, and innovations, says Lauren Csire, NHS marketing director.

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Field Report: Top Exhibits at Design & Construction Week 2025 

Event Marketer

From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a trade show like no other. But its not just design.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Exhibitors get a chance to stand out, reel in prospects, and give hands-on demos that make an impact. And let’s not forget attendees ! Let’s dive in!

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Exhibitors get a chance to stand out, reel in prospects, and give hands-on demos that make an impact. And let’s not forget attendees ! Let’s dive in!

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Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.

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How to hold trade show events in bad weather

Ins'Tent

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips! Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. And speaking of social media, don’t overlook this now-old friend. Run social media campaigns to promote meetings and compile hashtags for attendees to use.

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