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Swag-Tivities

Event Marketer

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. Twilios digital scavenger hunt at the show started with registration via a QR code to learn about its customer engagement platform.

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Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Event Marketer

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Exhibitors get a chance to stand out, reel in prospects, and give hands-on demos that make an impact. And let’s not forget attendees ! Let’s dive in!

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How to Plan a Successful Trade Show: 10 Key Elements

Attendease

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Exhibitors get a chance to stand out, reel in prospects, and give hands-on demos that make an impact. And let’s not forget attendees ! Let’s dive in!

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Exhibit Trends at HIMSS24: Scavenger Hunts, Gamification, Techy Coffee Bars

Event Marketer

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show. Palo Alto Networks hosted live trivia at 3 p.m.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. Have stakeholders demo the technology and practice dry runs. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility.

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