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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

The venue offered a distinctive backdrop, with a few authentic elements still in place, like real train cars and a repair transfer table. Attendees entered the venue through a vibrant installation featuring the event’s recognizable branding in rainbow colors. (At Sephora also prioritizes the accessibility of the host city and venue.

2024 306
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How to Create Sponsorship Levels & Lock in Sponsors [Examples!] 

Eventmobi

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

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People’s Choice: Our Top 10 Most-read Stories of 2024

Event Marketer

Within every type of venue or footprint the city offered were brand experiences special events, one-of-a-kind photo ops, invite-only parties, one-night-only concerts and multiday activations that had people moving across the Strip. CMO Jim Jackson weighs in on reimagining the general session experience for HPE, and the industry at large.

2024 130
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7 Event KPIs That Will Prove You Put on a Great Event

Attendease

To calculate ROI, first, sum up all the streams of revenue, from ticket sales and sponsorships to merchandise. This includes venue costs, marketing, speaker fees, and logistics. Which sponsorship packages were most popular? Book a demo today! A positive ROI is not the only indicator of a successful event.

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Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More

Event Marketer

Chase overhauled its strategy for Sundance 2025, and relocated to Le Depot, a venue further down the road, where it erected a glass chalet and attached it to the building double the size of its footprint. And the heated, geodesic-themed yurt planted on-site once again proved to be an engaging touchpoint.

2025 264
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No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics

Event Marketer

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. Samsung’s Galaxy Athlete Lounge offered space for demos, media events and influencer content. With few spectators allowed at the Olympic venues, the pandemic proved the value of video.

Airlines 289