Event Marketer

JANUARY 24, 2025

The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. Surprise Cake, which debuted on Shark Tank, arguably stole the show at PPAI, with attendees requesting the demo again and again.

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Event Marketer

FEBRUARY 8, 2024

But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and demos within the 7,000-square-foot booth.

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Event Marketer

MARCH 15, 2024

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

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Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. How is your trade show program evolving right now? What is currently your biggest challenge in trade shows?

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Event Marketer

OCTOBER 18, 2024

It was a lesson in messaging—dynamic overheads, lots of digital signage, and a wall-sized interactive screen to facilitate the service offerings demos—set against clean and modern restaurant-style backdrops. At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability. Read More : Ditching the Dump Implementing circularity in trade shows is important for several reasons.

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Event Marketer

MARCH 17, 2025

HIMSS traditionally features stellar exhibit design , so we decided to take a more modular approach this year and dug into some of the core aspects of booth experiences on the show floor. HR and workforce management solutions company UKG brought arguably the most thoughtful demo stations, emphasizing the companys commitment to human capital.

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Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. Twilios digital scavenger hunt at the show started with registration via a QR code to learn about its customer engagement platform.

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Event Marketer

DECEMBER 10, 2024

Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part of the action at the 2024 SEMA Show that took place at the Las Vegas Convention Center Nov. Suspended LED bars added a sophisticated touch to the Ceramic Pros exhibit, and also offered the light needed for the live demos.

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Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Exhibitors get a chance to stand out, reel in prospects, and give hands-on demos that make an impact. And let’s not forget attendees ! Let’s dive in!

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Attendease

JULY 9, 2024

Trade shows are a golden opportunity for companies to shine. For hosts, a knockout trade show is an A+ marketing move. Exhibitors get a chance to stand out, reel in prospects, and give hands-on demos that make an impact. And let’s not forget attendees ! Let’s dive in!

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Trade Shows Sponsorships Social Media Entertainment 195

Event Marketer

MARCH 5, 2025

Inside the exhibit, sleek product displays and interactive demo stations highlighted brand partners Este Lauder, Le Creuset and ON. Looking ahead, Adyen will take the same unified brand messaging and design motif to trade shows including the Merchant Risk Council, Shoptalk, NRF Europe and Money20/20, according to Uhlman.

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Event Marketer

MARCH 25, 2025

Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says. If you dont do the shows, you may as well be invisible. Now, Martin is senior director-marketing at Australia-headquartered 4DMedical, which is expanding in the U.S.,

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Eventmobi

SEPTEMBER 11, 2023

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?

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Event Marketer

MARCH 11, 2025

From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a trade show like no other. But its not just design.

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Ins'Tent

DECEMBER 10, 2024

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips! Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!

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Velvet Chainsaw

OCTOBER 14, 2020

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.

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Event Marketer

MARCH 28, 2025

Were here to get you prepped and primed for this three-day industry huddle guided by the worlds most prolific practitioners, and supported by wide range of opportunities to demo new products and services, network, participate in pitch competitions, and yes, stop for puppy breaks when you need a moment of Zen.

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Event Marketer

DECEMBER 12, 2023

and in Europe, and is responsible for determining which trade shows the brand should participate in annually based on show demographics and how they match up against key corporate objectives. Event Marketer: Let’s start with a trade show industry trend that has your attention.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

MARCH 31, 2025

From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand. Each installation included an interactive demo, a chance to speak to the scientists behind the products and opportunities for sampling.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

FEBRUARY 23, 2024

Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. How does this translate to demos on the show floor?

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Marketer

MAY 31, 2023

The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. For indie gaming publishers reliant on trade shows, contingency plans are critical.

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Zinzi photo). More than 1,000 bags were given out on the first day alone.

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Event Marketer

AUGUST 18, 2024

Dubbed the “marketplace at the crossroads of pet culture and business,” the trade show was a launchpad for over 800 products, with some of the busiest categories on the show floor including natural, fashion, growing, and small animal and aquatic. Here’s what caught our attention. This approach paid off every time.

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Endless Events

JUNE 10, 2020

And what are some virtual trade show ideas I can use? But some of the questions we see people asking more often surround trade shows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual trade show ideas.

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Event Marketer

OCTOBER 27, 2023

More Trade Show Trends: Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 Exhibit Design: Inspiration from the Festival Season’s Experiential Builds The Art of Meetings by Visit Seattle Located off the showfloor and by the entrance, this experience explored the destination through an artistic lens.

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Event Marketer

MAY 31, 2024

So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities. Here’re what brought out EM’s inner child.

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. Amber golds and moss greens brought a sense of sanctuary to a busy showfloor.

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. Here’s what we discovered.

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Event Marketer

MARCH 22, 2024

A microphone-equipped host elevated on a circular platform drew passersby into a demo space that faced out toward the show floor aisles. HELLOCARE At a health care trade show, it was surprising that there weren’t more hospital-themed booths, but hellocare was one of the few that duplicated a realistic medical center environment.

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Event Marketer

JANUARY 18, 2022

In the end, the global trade show, which according to organizers was cut a day short as “an additional safety measure,” drew 40,000 attendees. It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Agency: Impact XM ).

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