Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Meetings 232

Meetings Insurance Financial Contracts 232

Event Marketer

OCTOBER 31, 2022

The gamified component of the activation included challenges like “verifying your ID” by taking pictures with specific props and finding (and documenting) hidden Easter eggs throughout the experience. More Scenes From the Event: Photo credit: Luis Ruiz.

Fashion 296

Fashion Speakers Events Marketing 296

GEVME

APRIL 23, 2018

Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. What event managers should know about GDPR. Event marketing under GDPR. Do you have your data protection strategy documented?

Event Tech 195

Event Tech Tech 2013 Events 195

Event Marketer

OCTOBER 9, 2023

More AI Strategies: Five Brands Activating Tech-powered Engagements, from an AI ‘Oracle’ to Holographic Projections Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience SIX INSIGHTS ON THE CURRENT STATE OF AI IN EVENTS Marketers are becoming GenAI prompt experts. AI isn’t coming for event marketers’ jobs.

Tech 319

Tech Technology Events Marketing 319

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

B2B 147

B2B Event Marketing Marketing Social Media 147

Event Marketer

NOVEMBER 1, 2021

When the Super Bowl arrives in February, NFL fans will have a chance to view a 100-yard-long combined mural documenting the season—a visual representation of how they helped paint the path to the big game. Football fans in six markets will have the opportunity to watch artists create murals in real time.

Sports 276

Sports Marketing 2020 Hotels 276

Event Marketer

AUGUST 30, 2022

In addition to showing up at trade shows and opening pop-ups, Gymshark launched its own World Tour, documenting it all on YouTube to capture social media audiences and data from registrations. The post Five Tips for Using Social Media to Build a First-party Database appeared first on Event Marketer. Dig Deep on Metadata.

Social Media 296

Social Media Ecommerce Trade Shows Marketing 296

Event Marketer

SEPTEMBER 25, 2023

document unboxings, share hacks and features, and show off their rainbow-colored collections. appeared first on Event Marketer. More from Stanley’s Summer of Color Pop-up: Photo credit: Stanley The post How Drinkware Brand Stanley Mobilized its TikTok Fans for an IRL Pop-up in L.A.

Social Media 310

Social Media Marketing Hotels Event Marketing 310

SpotMe Blog

SEPTEMBER 1, 2022

Bid document. An event manager submits an invitation to tender (ITT) to a potential event supplier. This describes in detail what the event manager needs support with. The supplier then submits a bid document to explain what services they can offer. Event planning terms: D. Event marketing.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Velvet Chainsaw

OCTOBER 11, 2019

She will also be responsible for creating our client project deliverables including data rich slide decks and recommendation documents. She has extensive experience in planning leadership events, marketing, project management and graphic design.

Education 30

Education Event Marketing Conference Marketing 30

Eventmobi

JULY 19, 2022

Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, event marketing, budgeting, on-site event management, and of course, the conference app. Event registration opened four months in advance of the live event.

Event Apps 195

Event Apps Healthcare Speakers Conference 195

Attendease

APRIL 24, 2023

Everything should go into a Word document or PowerPoint, organized into a simple one page per person document with a summary of their questions and answers. Just as with the needs assessment itself, you’ll gain more valuable insights in person—so, if possible, this presentation should be in the form of a meeting rather than a document!

Event Management 195

Event Management Management Contracts Events 195

Eventtia

NOVEMBER 12, 2024

Marketing Automation : Integrate with tools like Mailchimp, Marketo, and Eloqua. Developers can access Swoogo’s API documentation to create custom integrations, ensuring the platform fits seamlessly into existing tech stacks. Event Ticketing and Payments : Secure processing with integrations like Stripe and PayPal.

2024 62

2024 Social Media Trade Shows B2B 62

Event Industry News

DECEMBER 28, 2022

‘The world’s only communications cloud for events, public relations, and investor relations’, Notified, released its annual Benchmark Report in September.

2022 105

2022 Event Marketing Marketing Events 105

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. Using Snapchat for event marketing , you can reach a whole new set of millennials, a demographic which is harder and harder to reach through conventional marketing in television and print. Of course not!

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

Event Industry News

AUGUST 20, 2024

Organisers have announced this year’s awards will be held in the former industrial space, Document, with the UK’s festival industry converging to celebrate achievements and successes from the last year. The UK Festival Awards is an annual event […]

2024 103

2024 Events Event Design Event Marketing 103

Guidebook

MARCH 6, 2024

Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Attendease

MAY 31, 2023

With the increasing trend of hybrid and online meetings, it is crucial to ensure that the platform was built with both in mind (in addition to in-person events, of course). Make sure you get documentation of everything the company will and won’t cover while onboarding your new event planning tool.

Event Planning Tools 195

Event Planning Tools Event Planning Contracts Management 195

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. What is event marketing automation?

Event Marketing 65

Event Marketing Marketing 2018 Events 65

Event Marketer

DECEMBER 21, 2023

The document unlocked access to photo ops, complimentary food samples, a giant claw-style gift machine and a Reindeer Ring Toss game hosted in the “Burt’s Bees Caboose.” Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

Apparel 329

Apparel Sustainability Fashion Retail 329

Eventmobi

MAY 18, 2020

10 years ago, we launched the EventMobi event app as one of the very first providers in this emerging market. Today, our platform includes a wide range of features such as registration, on-site check-in and a suite of event marketing tools. How EventMobi Makes Online Events Easy to Manage and Fun to Attend.

Speakers 195

Speakers Sponsorships Events Event Apps 195

Event Marketer

JUNE 30, 2023

Unlike many order-writing trade shows, OR felt like a festival of all things outdoors, where exhibitors created ad-hoc collaborations, booth walls were lined with photos documenting employees’ adventures and dogs were welcomed attendees. Here are some of the activations and booths that caught our attention.

Retail 236

Retail Trade Shows 2023 Sustainability 236

Attendease

MAY 24, 2023

Benefits of Using the Attendease HubSpot Integration When using Attendease event management software with the HubSpot CRM integration, event teams are able to streamline their collaboration efforts through a centralized platform. No more emailing form, lists and documents between teams.

Tech 195

Tech Event Management Management Technology 195

Planning Pod

AUGUST 5, 2020

Back up your documents either with a cloud service or by choosing an event management software that lets you work and store data online. As an added benefit, working in the cloud means that you can easily switch between devices and easily share documents and updates with team members who can also access the software online.

Event Management 160

Event Management Management Social Media Event Planning 160

Event Farm

OCTOBER 3, 2016

Start by meeting with everybody who was involved with marketing or was present at your event to go over what went well, and what didn’t. Document this feedback and use it moving forward to improve on future events. Using engagement mapping to maximize face-to-face time. Measuring the ROI of your event.and much more.

Marketing 176

Marketing B2B Technology Events 176

Event Farm

OCTOBER 30, 2017

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience. It’s worth reiterating that no one on the Event Farm marketing team has a true background in event marketing.

Marketing 145

Marketing Event Marketing Events Event Tech 145

GEVME

JUNE 13, 2018

The list of tasks that you and your team have to complete before, during, and after an event make up the conference planning checklist. Prepare and run post-event marketing activities. Use post-event surveys to capture insights about the event. Why do you need a checklist for conference planning?

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Eventory

JANUARY 8, 2019

A step-by-step guide to help you set and achieve your event marketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to event marketing.

Event Marketing 67

Event Marketing Marketing Events Financial 67

Eventmobi

NOVEMBER 12, 2018

Event Marketing Tools. Ask about options for promoting your event via emails, a pre-event app, group discussion/community features, and/or social media. An Integrated Event App. An event app will be your key to onsite engagement and information sharing, so it needs a robust feature set.

Event Management 150

Event Management Management Event Apps Technology 150

Eventmobi

SEPTEMBER 29, 2022

Virtual conferences can offer significant value to sponsors because of the ability to derive detailed information on each attendee, which sessions they attend, which documents they download, etc.

Sponsorships 273

Sponsorships Education Banking Social Media 273

Attendease

MARCH 19, 2024

Regularly update the calendar with any date changes, new events, or task completions. Download our Event Marketing Calendar Template to manage all the moving pieces of your event from one unified place! Prioritize Events Not all events demand equal levels of your time and attention.

Management 195

Management Event Management Contracts Corporate Events 195

Event Marketer

MAY 17, 2023

This included labels on artifacts throughout the space, like on food items in the kitchen, or on bulletin boards, and personal documents on surfaces that the attendees could rifle through to find clues. The team leveraged ChatGPT-generated copy for scripts, brochures and documents throughout the house and in the invitation.

2020 130

2020 Entertainment Marketing Event Marketing 130

Event Industry News

NOVEMBER 24, 2023

The latest UFI/BSG report on the trade fair industry in Asia compares regional markets in 2022 when COVID was still affecting many Asian markets with 2019 UFI, the Global Association of the Exhibition Industry, has released the 18th edition of its annual report on the Trade Fair Industry in Asia.

Trade Shows 59

Trade Shows 2022 2019 Marketing 59

GEVME

MARCH 26, 2019

Event attendee education is a powerful tool for promoting the services of educational institutions and attracting new applicants from other industry a reas. Special events and promotions as w ell as learnings after an event may not only be remembered but can in some cases become news! Gamification elements during the event.

Education 136

Education Event Marketing Marketing Events 136

Event Geek

MAY 24, 2018

Real World Logistics One reason event teams require custom project management is that they are dealing with so many more deadlines and dates than other marketing functions. Event marketers have to worry about event start and end dates, sponsorship deadlines, vendor shipping timelines, printing timelines, booth schedules, and more.

Management 84

Management Social Media Event Marketing Sponsorships 84

SpotMe Blog

MAY 24, 2021

The greatest value of event planning tools are the ways they save time, help you target the right guests and collaborators, and, in turn, help you boost your event ROI. Want to suggest some new marketing ideas at your next event planning meeting? Check out The Best B2B Event Marketing Ideas [+Tips for Going Virtual].

Event Management 244

Event Management Event Planning Management Event Planning Tools 244