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Trade Show Industry Updates: News, Data, Trends

Event Marketer

During the recent WEFTEC water quality event, convention center employees, event staff and special guests (dubbed the “Trash Team”) rooted through over 3,674 pounds of a representative sample of waste materials and experimented with the new recycling assistant app, which uses AI photo recognition. The audit revealed that 73.3

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Field Report: Five Game-Changing Trends from Google Cloud Next 25

Event Marketer

AI interpreted the idea and generated functional prototypes as well as image mock-ups and product-required documents on the spot, showing how quickly it can bring ideas to life. The post Field Report: Five Game-Changing Trends from Google Cloud Next 25 appeared first on Event Marketer. Want us to cover your booth?

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How to Maximise Event Marketing

GEVME

After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.

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17 Event Marketing Strategies to Boost Engagement & Drive Sales

Eventmobi

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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How to Create an Event Marketing Plan

GEVME

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Net Zero Carbon Events publishes seven guidance documents to support the industry in achieving its carbon emissions goals

Event Industry News

The global industry leading Net Zero Carbon Events initiative has published seven best practice guidance and methodology documents that provide highly valuable actionable insights and strategies for the industry as organisations worldwide develop and implement their plans to achieve net zero.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.