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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Here, we explore five ways to do it.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Repurposing Content to Maximize Marketing Impact Content creation can be resource-intensive, making repurposing essential for ROI maximization: Transform Client Events into Case Studies : Document successful events and create multi-format case studies for different channels. Contact Smart Meetings today to help you get started.

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How to Map Out the Event Attendee Journey: 5 Key Steps

Attendease

Treat your journey map as a living document that’s regularly revisited and optimized based on attendee data and feedback. At minimum, do a full analysis post-event to document successes and areas for improvement. How frequently should I update the attendee journey map for my events?

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Top Tips for Leveraging Branding Throughout Your Nonprofit Organization’s Event

Attendease

Incorporate this message into all of your planning documents, especially your marketing plan. With features such as a drag-and-drop email builder and the ability to clone templates, EventUp Planner makes it simple to add your organization’s logo and branded copy to all of your event documents.

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Communicating Your Mission Through Branding at Events

Eventmobi

In this quick guide, we’ll look at three areas of association events where you can use branding to communicate your mission: Registration Forms Promotional Materials The Event Space Before you dive into branding your event, Loop recommends compiling your association’s brand guidelines into a single document. Social media.

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Event Crisis Communication Templates Worth Copying

Smart Meetings

Start Security Smart At the start of the crisis, it’s crucial to gather comprehensive information and create a central document, reiterate team roles and brief your team thoroughly. Create a one-pager that includes the primary message, essential documents and contact information. Do not rely on one method.

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Marketing Your Event on Social Media: 6 Design Tips for Non-Designers

Event Farm

Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on social media. Canva is the go-to online design tool for creating quick and attractive documents and design assets.