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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Here, we explore five ways to do it.

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How to Map Out the Event Attendee Journey: 5 Key Steps

Attendease

Treat your journey map as a living document that’s regularly revisited and optimized based on attendee data and feedback. At minimum, do a full analysis post-event to document successes and areas for improvement. How frequently should I update the attendee journey map for my events?

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Top Tips for Leveraging Branding Throughout Your Nonprofit Organization’s Event

Attendease

Incorporate this message into all of your planning documents, especially your marketing plan. With features such as a drag-and-drop email builder and the ability to clone templates, EventUp Planner makes it simple to add your organization’s logo and branded copy to all of your event documents.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Repurposing Content to Maximize Marketing Impact Content creation can be resource-intensive, making repurposing essential for ROI maximization: Transform Client Events into Case Studies : Document successful events and create multi-format case studies for different channels. Contact Smart Meetings today to help you get started.

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Marketing Your Event on Social Media: 6 Design Tips for Non-Designers

Event Farm

Even if you have graphic designers creating a registration page and beautiful invites for your event, they might not have the time to create design assets to help market your event to a wider audience on social media. Canva is the go-to online design tool for creating quick and attractive documents and design assets.

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Top 10 Birthday Party Mistakes and How to Avoid Them

EventSource

Use digital invitations, phone calls, or social media to ensure faster delivery and easy RSVP tracking. How to Avoid: Assign someone to take photos or hire a professional photographer to document the event. How to Avoid: Send out invitations at least 2-4 weeks before the event to give guests ample time to plan.

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How to Create an Engaging Virtual or Hybrid Event With The EventMobi Platform

Eventmobi

The EventMobi solution will help you promote your event and register attendees, manage all content including documents, Livestream and Video on Demand, and keep speakers, attendees and sponsors engaged and informed from anywhere in the world. Tools: Website & Registration, Social Media Dashboard and Event App. How It Works.