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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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How going virtual can multiply sponsorship opportunities

Event Industry News

by Gaia Santoro, Head of the Sponsorship Unit, AIM Group International. Sponsorship professionals are encountering challenges in securing the same investment levels they were used to. A question to conclude with: is it all about sponsorship strategic planning or is it not? Here are our six virtual tips.

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Debunking the Myth of All-in-One Event Management Software with Lindsay Martin-Bilbrey

Attendease

In this requirements gathering document, you are able to break down the different elements of actually managing the event so that you have the answers to what you need before talking to a vendor and so that the vendor can understand what your desired tech stack looks like. You can add that to your requirements gathering document also.

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Understanding Conference Sponsorship

Endless Events

With that being said, in order to build conference sponsorship, you have to first look at your brand’s purpose and the values of your company. The key to building conference sponsorship is to create a strong sponsorship pitch that sells your event. Sponsorship vs. Donations. The Evolution of Conference Sponsorship.

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5 Ways to Use Data To Measure Event ROI

Eventmobi

Depending on the type of event, sponsorships are typically a significant contributor to the overall generated revenue. With your sponsorships investing such a hefty portion of their marketing budget towards your event, it’s crucial that you provide them with metrics that prove the value and success of the sponsorship.

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Sponsorship Package: How to Create One and What to Include

Guidebook

Create new sponsorship relationships and nurture existing ones with an event sponsorship package. Creating an event sponsorship package Creating an effective sponsorship package shows your sponsors the why, how, and what. Imagine, being able to cover all the costs of building your application through sponsorships.

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Lessons learned from online meetings during the COVID-19 pandemic

Conferences that Work

“Communication software, such as Slack, could not really replace the casual “hallway chats,” but did provide more complete documentation of conversations and a forum that could continue following the meeting.” This was despite the use of backchannel communication platforms such as Slack during several of the events.

Meetings 295