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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. As part of the Rubbish AI pilot program, convention center staff can quickly document what items are left in landfill containers and on the show floor.

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Field Report: Five Game-Changing Trends from Google Cloud Next 25

Event Marketer

Granted, the point was to showcase Google Clouds products but with the speed of AI adoption, it wont be too long before brands will be able to level-up their trade show engagement game and meet rising attendee expectations because once youve experienced it, its like your first time with AItheres no going back.

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Trade Show & Exhibition Planning Guide

GEVME

Do you know how to plan a trade show? Use our guide to trade show planning and achieve memorable exhibitions that are organised in a highly successful way. About trade shows & exhibitions. Trade shows are a time-honored tradition among business-to-business (B2B) marketers and event organisers.

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5 Ways to Streamline Your Corporate Event Planning

Attendease

Trade shows and exhibitions These large-scale industry gatherings allow companies to showcase products or services, connect with prospects, meet with partners/vendors, and assess competitors. With everything documented, there’s no need to start from scratch for each new event.

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Case Study: CSAE Achieves 90% Attendee Engagement Through Their Mobile Event App

Eventmobi

Their app makes use of basic features such as an agenda section, speaker bios, and a document manager for handout uploads. Interactive Trade Show Floor Plan. The interactive trade show floor plan provided a quick and easy way for attendees to visually find sponsors and exhibitors on the trade show floor.

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How Virtual Event Platforms Can Help Measure Event Success

Eventmobi

Foot traffic has long been a key measure of event ROI, especially at trade shows. At a virtual trade show, for example, you need to show sponsors and exhibitors how many potential leads they reached. EventMobi’s Video Analytics tables can show you which content performed best within a specific date range.

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The High Cost of Hybrid

Velvet Chainsaw

As organizations shift their energy and resources to adapting safety protocols and freshening in-person conferences and trade shows, will the virtual event and platforms built to sustain them survive or even flourish? What’s Next? I question if the synchronous hybrid meetings, as many envision now, are sustainable.