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Crafting Compelling Emails to Engage Your Audience Pre-Event

Eventmobi

Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.

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Field Report: Five Game-Changing Trends from Google Cloud Next 25

Event Marketer

Thoughtful On-brand Wayfinding For the first time this year, attendees could use Google Maps in the event app to navigate the show floor, but as cool as that is (and much needed at a lot of shows), it was the visual wayfinding that played an integral role in helping attendees navigate the floor and have a seamless experience.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Nine Ways to Make First-time Conference Attendees Feel at Home

Event Marketer

Even if they don’t engage with the question itself, we’ll see those attendees download new stuff, or reach out and say, Can you tell me more about something, Drewry says. The casual meetups were guided by members of the eTail Advisory Board, who spoke to the group about what to expect and how to take advantage of the event.

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3 Reasons Why Using a Promo Video Will Increase Event App Adoption

Eventmobi

Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to event app adoption. Event App Adoption. The Event App Promotional Video.

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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

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How to Measure Event Marketing Success

GEVME

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.