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Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.
Thoughtful On-brand Wayfinding For the first time this year, attendees could use Google Maps in the eventapp to navigate the show floor, but as cool as that is (and much needed at a lot of shows), it was the visual wayfinding that played an integral role in helping attendees navigate the floor and have a seamless experience.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Even if they don’t engage with the question itself, we’ll see those attendees download new stuff, or reach out and say, Can you tell me more about something, Drewry says. The casual meetups were guided by members of the eTail Advisory Board, who spoke to the group about what to expect and how to take advantage of the event.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Eventapp engagement.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
Despite a generally-amazing attention to detail, many event planners make some common mistakes when providing an eventapp for their attendees. Promote the EventApp. One of the most important metrics for event planners is app adoption rate, which is the percentage of attendees who installed the app.
Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile eventapp. But do not worry, in this section, we’ll cover how to market your eventapp and get a 100% adoption rate. Is your app complicated to download?
Unlock resources with corporate event technology First, let’s discuss why you need modern corporate event technology. If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other.
Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an eventapp. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications.
Eventapps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using eventapps. How to Choose a Mobile EventApp. Tech-savvy delegates expect them.
Tim and his team really wanted to push for increased communication and relationship building between attendees, so they turned to EventMobi’s eventapp technology as a contemporary and cost-efficient means to achieve these goals. With EventMobi’s help, attendees could submit feedback through the eventapp. Tim Sedgwick.
It’s rare nowadays to attend an event that doesn’t have some kind of mobile app. Mobile eventapps aide the attendee journey by providing content, schedules, speaker info, attendee info, maps, and more. In other words, an eventapp truly elevates the attendee experience. Incentivize eventapp usage.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. A PDF version of the information was available for download as well if attendees preferred to digest the content in written form.
And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile eventapp are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Be sure to populate your eventapp pre-event.
Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an eventapp. Below is an example of a la carte sponsorship offerings, based on the event lifecycle stages. Marketing Communications. EventApp Design. Download Now.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile eventapps generate a goldmine of data. The reason?
If you want to successfully market your mobile eventapp, you have to be organized. Creating a plan ahead of time will help lead to better mobile eventapp adoption. . Design website banners that read “Download This App Now.”. Write app teaser emails and social media tweets.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Have you considered how to engage your attendees after the event?
Laine Vella is the Event Manager for Pri-Med Canada. Like any other planner, Laine wears multiple hats and covers a lot of responsibilities, including operations, eventmarketing, budgeting, on-site event management, and of course, the conference app. What Was It Like Before Event Mobi? Multi-EventApp.
I act as the liaison and event tech consultant with the event planners of our sponsored events. I really enjoy helping them design their eventapp, develop strategies to achieve their event goals, and create overall incredible event experiences. My role at EventMobi is unique.
According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for eventmarketing (behind social media and email marketing). Platform Overview guide. reach out to our team.
And what should an eventapp actually do? Well, we’ll say this: the right eventapp can make almost every part of your already amazing event – even better. To help get you started, these are the must-have features you need on your event mobile app. Top eventapp features for attendees.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Check-in apps.
But your audience can’t get everything they need from the event if they don’t know who else is attending. A robust, well-designed eventapp can make a huge difference in how enjoyable and valuable an event is for attendees. Why do you need an app for your event? The right eventapp delivers.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an eventapp to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different?
You’re exploring eventapps for your next event, but you’re unsure whether attendees will download your app? Do you feel that eventmarketing for your app can take up much of your time and effort? Eventapps can boost attendee engagement by over 77%. EventApp adoption.
These apps feature engagement metrics such as likes, comments, and shares that show event planners which eventmarketing content is making the biggest impact and which concepts can be abandoned. Eventapps change the game. Eventapps are one of them! How it impacts your eventmarketing.
Then, incorporate more and more about the event’s brand as you book speakers and add vendors to the event website. For more about eventmarketing, check out: Pump up your attendance with a top-notch eventmarketing strategy. How Corporate Event Management Software Can Help. Onsite Badge Printing.
Without giving you too much of a history lesson, in the early days, EventMobi started off as a small team of engineers who worked really hard day and night to build the first version of the eventapp technology to help make the lives of event planners (like yourself!) Thus, our annual employee event CampMobi was born!
As part of EventMobi’s new suite of Modern EventMarketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.
Today, eventapps have become a common sight at various events, be it conferences, seminars, concerts, or festivals. These apps are not only enhancing attendee experience but also offering a powerful platform to connect, engage, and build lasting relationships.
In today’s digital world, building an eventapp is no longer a choice but a necessity for your business events. Eventapps aren’t just platforms to conduct virtual events but an integration capable of increasing your event engagement and event ROI regardless of the type of event.
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and eventmarketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.
Event design tools make it easy to quickly create a true-to-scale seating plan and put together a beautiful and professional vision board replete with ideas to present to your client. . Digital eventmarketing plays a crucial role in event management. Email and social media management software.
If you decide to Broadcast your main stage for example, the livestream is easily embedded right into your Virtual Space and does not require any plugins or software to be downloaded by your audience, which allows you to create a seamless attendee experience. How EventMobi Makes Online Events Easy to Manage and Fun to Attend.
The eventapp talked directly to the game and featured a Leaderboard that displayed real-time rankings, motivating attendees to visit more booths and engage deeply with the event. Each scan awarded points and prompted trivia questions, fostering friendly competition and knowledge-building.
The eventapp talked directly to the game and featured a Leaderboard that displayed real-time rankings, motivating attendees to visit more booths and engage deeply with the event. Each scan awarded points and prompted trivia questions, fostering friendly competition and knowledge-building.
Are you struggling to promote your eventapp on social media? With so many apps and messages vying for people’s attention on social media, you need to stand out from the crowd and offer something unique and valuable. It’s surprising how few event organizers take advantage of this simple yet effective technique.
1 Zoom Webinar Alternative for Virtual Events. In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2B eventmarketing platform with the tools & production to build amazing customer relationships. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84 100 reviews).
If you notice a gradual decline during your event, audience members likely became less engaged over time. A sudden decline in audience retention could indicate that attendees disliked event content. . Download rates. Offer free and relevant downloads to registrants prior to your event.
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