This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control. Marketing emails need multiple rounds of review? Start with our pre-built event workback schedule template. Your schedule accounts for that.
For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their EventApp. 2014 was the kickoff year for Meeting Expectations’ annual HR conference, and they knew they wanted to incorporate an eventapp to help engage their audience.
Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile eventapps. Much has been written since, including evidence that Apple is taking action with some eventapp providers.
But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.
For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.
Whether you’re planning an in-person conference, a virtual summit, or a hybrid event that combines the best of both worlds, the eventapp you use will have a huge impact on your success. If you’ve never used an eventapp before, you may not understand how transformative it can be. Read the full case study.
It’s no surprise that today’s event attendee expects event technology such as an eventapp to be provided at your event. Easy access to information, a convenient way to see updates in the schedule, and tools to interact with speakers and attendees play a big role in a seamless event experience.
Eventapps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. Conference & Event Mobile App Features. App usage analytics & reports.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
So it makes sense that more and more event planners are deciding to invest in an eventapp. The big question is – should you build the app yourself or partner with an expert vendor? . Investing in new event tech is often a challenging experience for planners. before the event). Making the Decision.
In this blog, we will explore the transformation of culture and entertainment events , highlight the most relevant trends, and analyse how technology is shaping their future. Download our exclusive whitepaper, “Cultural and Entertainment Events (Evolution, Trends, and the Impact of Technology).” Want to know more?
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Why Hanapin Invested in an EventApp.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Download our free, 300-page workbook and handbook, the Professional Event Planning Guide. In this guide, five event pros from all ends of the spectrum — corporate meetings, boutique conferences, high-end agencies, and association events — weigh in on running an event from start to finish.
Type of Event. What is the purpose of the event? Are you gathering for marketing, networking, or community building? Are you bringing teams together for data download, messaging, or rewards/recognition? What privacy settings are expected for the app? Will public appdownloads be acceptable?
Event software and eventapp integrations can help event planners improve their workflow and save lots of time when it comes to managing their technology. But understanding the technical side of setting up an integration can be intimidating for an event planner. How much do eventapp integrations cost?
The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an eventapp. At this point, you should already be familiar with the benefits of incorporating an eventapp into your event. digital banner ads in the eventapp). CTO / VP of IT.
Eventapps have never been so popular. Most event attendees expect an app these days – and most organisers want one too. A new research study , however, has found that despite attendee engagement being the top reason why organisations invest in eventapps, only 20% are enjoying adoption rate of 75% or more.
If you’re reading this blog post then you’re already familiar with the benefits of incorporating an eventapp into your event experience. Generates additional event revenue through digital sponsorship opportunities (e.g. digital banner ads in the eventapp). CMO / VP of Marketing/Events.
Despite a generally-amazing attention to detail, many event planners make some common mistakes when providing an eventapp for their attendees. Promote the EventApp. One of the most important metrics for event planners is app adoption rate, which is the percentage of attendees who installed the app.
Eventapps are super valuable — they’re better for the environment, they make planners’ lives easier, and ultimately, they cost less. You purchase a mobile app and spend a ton of time building out the content and getting it looking exactly the way you want it to. Eventappmarketing is in your hands.
Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Eventapp engagement.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.
Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an eventapp. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications.
If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other. For example, let’s start with event landing pages. That said, eventmarketing comes with its challenges.
I think it’s safe to say that you can have the best eventapp of all time, but it’s next to useless if no one uses it. In this blog post, I’m going to share a few ideas for promoting your eventapp so that you maximize your pre-event attendee engagement. Promote Your EventApp Well Before Your Event Begins.
Eventapps are no longer an option for many events today. In fact, according to a recent research study from Eventsforce, a staggering 81% of planners cited driving attendee engagement as their number one reason for using eventapps. How to Choose a Mobile EventApp. Tech-savvy delegates expect them.
Many organizations start managing their events using multiple tools that fulfill very specific needs. For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Such newfound visibility will draw even more event tech solutions into the market.
In this unit, we will take a closer look at common threats, discuss how to safeguard data and examine best practices for event-specific data security. . Identify EventApp Security Breaches and Other Threats. When an app you have downloaded tries to access these, your phone should prompt you to give the apps permission.
Crystal Interactive goes well beyond the provision of eventapp technology. Our experienced team get to the heart of your event, understand your plans, audience and challenges and works with you to shape an eventapp that delivers your objectives. ONE PLATFORM FOR ALL YOUR MEETINGS AND EVENTS. YADA Events.
Here at Guidebook, we’ve checked out a lot of conference apps, trade show apps, and all sorts of other eventapps. Well, seeing as how we consider ourselves eventapp experts, we want to share some of our research and observations to event organizers who are considering diving into mobile this year.
INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. A PDF version of the information was available for download as well if attendees preferred to digest the content in written form.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Marketing and sales events. Trade shows. Training seminars.
Seventy-five percent of eventapp developers report adoption rates of 60% or more. Event platform adoption is pretty solid overall, but even so, you want that figure to be as close to 100% as possible. . So, how can you increase your event platform adoption rates? Improve Your EventApp’s Performance.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
A new research study has found that engaging attendees is the top reason 81% of organisations are using eventapps but difficulties in measuring ROI, low adoption rates and the complexity of launching apps are still limiting efforts. It also shows that a large majority are still finding the management of apps an issue.”
Tim and his team really wanted to push for increased communication and relationship building between attendees, so they turned to EventMobi’s eventapp technology as a contemporary and cost-efficient means to achieve these goals. With EventMobi’s help, attendees could submit feedback through the eventapp. Tim Sedgwick.
Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an eventapp. Below is an example of a la carte sponsorship offerings, based on the event lifecycle stages. Marketing Communications. EventApp Design. Post-Event. Download Now.
In the past, attendees who visited in-person events that offered an eventapp could already take advantage of these features. They also have the option of sharing links to resources that attendees can review and download immediately, rather than them having to carry a bag full of brochures around the show floor.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for eventmarketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
And that means opening up your event to include participation during, post, and pre-event. Technologies such as the mobile eventapp are now an integral part of the events scene, and a vital part of reaching out to your audience pre-event. Be sure to populate your eventapp pre-event.
If you send out a Know-Before-You-Go email or marketing campaigns to promote registrations leading up to the start of your event, include a section about the appointment booking feature. Send push notifications through your eventapp so that attendees who have already downloaded your app can be reminded to book meetings.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content