Event Marketer

JANUARY 9, 2025

A super fun moment (one of many larger-than-life fabricated installations on the show floor this year) was the worlds largest doorbell photo booth in the shape of a Ring device that snapped three photos and issued a printout and instant download link. Learn more here. Learn more here.

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2025 Automotive Trade Shows Transportation 278

Event Marketer

JANUARY 17, 2025

To help kick off this movement, Nelson drew from her 15 years of experience as a professional speaker within the dental industry to pen the guide, The Inclusive Event Planner: A Quick Start Guide to Planning Sober-friendly Conferences that Boost Attendance. The book is available free to download or purchase via Amazon.

Speakers 278

Speakers Food and Beverage Conference 2025 278

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Eventmobi

JANUARY 7, 2025

Whether youre running a members-only workshop or hosting a conference, events are a core part of your outreach strategy. But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. Test Your Emails Some emails hit the mark more than others.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Farm

OCTOBER 5, 2016

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

Event Marketing 195

Event Marketing B2C Marketing B2B 195

Event Marketer

JANUARY 30, 2024

Inside, you’ll learn: New methods for designing events with repurposing at the core How unique spaces are accommodating multigenerational audiences Insights into how AI is forever altering brand experiences Fresh perspectives on event content as a ‘continuum’ strategy Plus: Ideas to inject inclusive fun and surprises into programs Ready to dig in?

2024 278

2024 Sustainability Marketing Event Marketing 278

Event Marketer

JANUARY 17, 2023

Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. Complete this form to download the full report.

2023 290

2023 Event Marketing Events Marketing 290

Attendease

NOVEMBER 1, 2022

Planners can boost sponsor visibility for virtual meetings and events using sponsored sessions, dedicated sponsor area, sponsored downloads, and more. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events. How to get started.

Management 368

Management Speakers Event Technology Meetings 368

Event Marketer

JUNE 21, 2024

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Complete this form to download the full report.

Event Marketing 264

Event Marketing Marketing Events 264

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app downloads and sessions.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Event Marketer

JUNE 28, 2024

The Solution We created the ESPN Bet Tip Off event. A launch party designed to ask fans to make a play, download the app and bet on some of the biggest games in college sports. The Hard Part? We needed to do it in 4 weeks. ESPN Bet Tip Off was hosted by the iconic Stephen A. Smith and was design to immerse fans in the sport they loved.

2024 264

2024 Sports Event Marketing Marketing 264

Event Marketer

JANUARY 18, 2023

Event marketers have always been masters of working on lean budgets and fast-paced timelines, but as events make their comeback and event teams set their sights on 2023, budgets and resources appear to be tighter than ever. Complete this form to download the full report.

2023 246

2023 Event Marketing Marketing Events 246

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.

2023 282

2023 Trade Shows 2024 Event Marketing 282

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Marketer

SEPTEMBER 20, 2021

But the codes have been popping up frequently again in events, unlocking engagements and directing consumers to key content. More QR Code Strategies: Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture. Here are five ways to leverage the “simple scan” in your COVID-era experiences.

2015 345

2015 Entertainment Education Marketing 345

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.

B2B 307

B2B Social Media Events Event Marketing 307

Event Marketer

MARCH 7, 2025

Ultimately, more than 800 exhibitors participated, and booth designs and experiences ran the gamut, with market leaders predictably making the biggest splash. Lets download the best design and engagement ideas from a show floor all about hands-on play. Or, shall we say, squish.

2025 173

2025 2024 Marketing Trade Shows 173

Event Marketer

JUNE 28, 2021

In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future. Most event marketers have reported that the industry’s impending comeback still feels like a moving target. READ AND DOWNLOAD THE ROUNDTABLE.

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2021 Event Marketing Marketing Events 229

Event Marketer

FEBRUARY 14, 2022

The post Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations appeared first on Event Marketer. Godiva’s 95 th anniversary campaign will continue to play out this year with experiences and “celebratory moments.” Agencies: Department of Wonder (experiential); Lippe Taylor (social, digital, p.r.).

Retail 334

Retail Social Media 2022 2021 334

Event Marketer

SEPTEMBER 6, 2021

And as of last week, it surpassed one million downloads. We also made it available to educators if they want to download it through school systems to teach kids financial literacy through the tool as well. The post How Ally Bank Uses Gamification to Bolster Financial Literacy appeared first on Event Marketer.

Financial 350

Financial Banking Education Marketing 350

Attendease

JUNE 20, 2023

Unlock resources with corporate event technology First, let’s discuss why you need modern corporate event technology. If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Event Marketer

FEBRUARY 12, 2025

The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. For agency credits or questions related to Super Bowl LIX coverage, email Juanita Chavarro Arias at jchavarro@accessintel.com.

Apparel 272

Apparel Sports Food and Beverage Fashion 272

CadmiumCD

MAY 27, 2020

You also (now) have a guide that will tell you exactly what you need to do before, during, and after your launch to make your event website a big success. Download the Event Website Launch Checklist to know exactly what to do before, during, and after your event website launch.

Events 99

Events Conference Event Marketing Event Management 99

Attendease

JANUARY 6, 2023

There are a number of websites available to download royalty free songs, such as Bensound. We can’t deny that one big reason people love events is due to the networking opportunities it provides. Now, your virtual events journey doesn’t have to feel like a second class citizen to your in-person events portfolio.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Event Marketer

JUNE 15, 2021

The idea was to imbue some fresh thinking into the brand’s creative and up its meme game for a period of three months (an idea that appears to be gaining traction among marketing departments ). To apply, fans downloaded a set of meme templates to experiment with. Photo credits: Miller High Life, Anheuser-Busch.

Social Media 358

Social Media Healthcare Education Marketing 358

EventMB

NOVEMBER 28, 2017

The most anticipated report for the event industry is finally out. Get free access to the most significant trends impacting event technology, event marketing, event experience, event styling, venues, destinations and DMCs. Over 10,000 event professionals downloaded a copy of our trends report last year.

2018 172

2018 Event Technology Event Marketing Technology 172

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Event Marketer

JULY 18, 2022

Other Summer of Sweet Revenge touchpoints include social media challenges, downloadable campaign stickers for Instagram and a curated selection of Khan-centric and revenge-themed “Star Trek” movies and shows featured in special carousels on the Paramount+ website.

Social Media 342

Social Media Travel Event Marketing Marketing 342

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Event Marketer

FEBRUARY 26, 2025

Even if they don’t engage with the question itself, we’ll see those attendees download new stuff, or reach out and say, Can you tell me more about something, Drewry says.

Conference 224

Conference 2024 Food and Beverage Event Apps 224

Event Industry News

JUNE 19, 2023

Download celebrated its’ 20th Anniversary with over 100,000 rock fans enjoying Metallica, Slipknot and Bring Me The Horizon among the headliners performing on Serious Stages, June 2023.

2023 59

2023 Event Design Event Marketing Event Management 59

Eventmobi

APRIL 14, 2023

But you can’t expect your event speakers to do all the work themselves. To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event. Download Now 3.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

Eventmobi

MAY 19, 2021

Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

Event Marketing 90

Event Marketing Marketing Social Media Events 90

Event Marketer

JUNE 6, 2022

Explore the decision-making processes, formats, technology toolkits and engagement strategies that event marketers should consider to attract and engage attendees in the new era of hybrid experiences. DOWNLOAD THE GUIDE. The post A Step-by-Step Guide to Flexible, Hybrid Experiences appeared first on Event Marketer.

Event Marketing 130

Event Marketing Technology Marketing Events 130