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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
Strong organizational, communication, and problem-solving skills, along with essential eventplanning skills, are key to managing these complex tasks effectively. In this guide, well explain eventplanning, provide steps to get started, outline the essential skills, and offer practical tips to keep everything running smoothly.
Eventplanning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual eventplanning. Feeling unsure about common hybrid and virtual event terms? Eventplanning terms: A. Eventplanning terms: B.
Planners can boost sponsor visibility for virtual meetings and events using sponsored sessions, dedicated sponsor area, sponsored downloads, and more. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events. How to get started.
New to hybrid eventplanning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?
Read on to discover the differences between eventplanning and management software, how to best choose and use them, and the top tools you should start using right now. EventPlanning Software vs. Event Management Software: What’s the Difference? Event planners focus on the big picture, including: Goals.
Tip: To get more ideas for using games to crush your event goals, download our newest pocket guide—which includes examples from real conferences and events! Read Now: 5 Surefire Gamification Strategies to Crush Your Event Goals. Eventplanning trend: better use of design thinking and feedback.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Eventplanning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Thats why having an eventplanning checklist and a clear plan is key. Download the EventPlanning Checklist as an Excel file to customize and share with your team.
There are a number of websites available to download royalty free songs, such as Bensound. We can’t deny that one big reason people love events is due to the networking opportunities it provides. Now, your virtual events journey doesn’t have to feel like a second class citizen to your in-person events portfolio.
“Best practices” and “eventplanning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. Suss out their willingness to travel for the event.
The best eventplanning book recommendations as chosen by real event pros. Sure, you can get all your event and meeting planning information from the internet like most of us do these days. (We We gathered all of the web’s best eventplanning blogs.) Confessions of an Event Planner: by Judy Allen.
Leading event design agency VDA together with EventMarketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fosteringcreativity-and productivity-when eventplans are moving targets. Complete this form to download the full report.
Seventy-four percent of brand marketers say they need to invest more in digital solutions – like digital/online marketing expertise – and 59 percent say they need to invest more in data solutions – like software solutions to connect data or better tools to measure ROI. Source: Event Manager Blog ). Source: Freeman ). LEARN MORE.
Eventplanning is full of surprises, which is why it pays to be ten steps ahead. Whether it’s marketing to attendees and driving registration or establishing a budget and securing a venue, event planners need to navigate a host of responsibilities—each one as important as the last. Download now. Download now. ?
The most anticipated report for the event industry is finally out. Get free access to the most significant trends impacting event technology, eventmarketing, event experience, event styling, venues, destinations and DMCs. Over 10,000 event professionals downloaded a copy of our trends report last year.
As an event planner, you’re competing for business. So your eventmarketing strategies need to resonate with the right audience to effectively market your services to them. . However, eventmarketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
But you can’t expect your event speakers to do all the work themselves. To get the most out of our event speakers, you need an eventmarketing strategy that equips them with the right information, tools, and resources to draw their network to your event. Download Now 3.
Forward-thinking marketers are constantly looking for new, innovative ways to reach their target audience. Given that the eventplanning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. What is an eventmarketingplan?
The impact – and upsides – of producing events in a time-strapped post-pandemic market. What they discovered is that, despite the challenges of the past two and a half years, there are some upsides to running a post-pandemic event organizations. Complete this Form to Download the Report.
Forty-eight percent of event attendees say face-to-face interactions are more valuable today than they were two years ago, and 43% of attendees believe that the value of face-to-face interactions will continue to increase. The best ROI is when you host an event with many happy customers, peppered with interested prospects.
By starting with some of the most common frustrations of the eventplanning profession that we have heard from planners, we’ve paired real-life problems with real event management solutions. 8 Essential Event Management Tools for Every Event Planner. Floor plans and vision boards. Accounting.
We also launched our latest whitepaper on trends in corporate events, exploring key themes such as sustainability, networking, digital transformation, and personalisation across countries. This free resource is available for download and offers practical, in-depth analysis for those interested in the industry. Click below to download.
It surprised many people when Forbes Magazine listed eventplanning as the fifth most stressful job. So why does Forbes list eventplanning so high? Event planners have to work for months to get everything in place for an event that will at most occur over only a few days.
Corporate eventplanning is a challenging task that requires a considerable amount of effort. Even the most experienced event organizers need a team of professionals and experts to help them pull it off seamlessly. Control: This one is pretty straightforward, but often overlooked.
An event planner or a marketer has many eventmarketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Study their past events that were successful with their audience.
As an event planner, you’re competing for business. So your eventmarketing strategies need to resonate with the right audience to effectively market your services to them. . However, eventmarketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.
Luckily, a hybrid seminar or event can record and upload all sessions and speakers online as on-demand content, allowing audiences to view missed content later. Both audiences now have the option to pick and choose which videos to watch, or content to download, which creates a deeper level of engagement and enrichment out of your event.
You can explore relevant local platforms or industry-specific media sources and then add some buzz to your event by creating content that discloses the value of your event. Whether it is a conference or a corporate seminar, there’s always a great deal to be said about any event. Establish the metrics. Conclusion.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside? Want a few spoilers?
If you want to know how attendee data can elevate your eventplanning prowess, read our guide on the benefits and best methods for tracking attendee behavior. How it benefits your events. Tracking attendee behavior should be a core pillar of your eventplanning process, if not the foundation.
Eventplanning is complicated enough. When it comes time to pick your eventmarketing software , your choices should be easy. or one built specifically for events? There just flat-out isn’t (or wasn’t) anything that could compare to an event project manager app. Download Now.
To ensure that your attendees return to your conference year after year delivering a memorable event experience is key. Fortunately, it’s not hard to integrate safety notices and processes into your event. In early eventmarketing, let attendees know what you’re doing to keep them safe.
It’s a new age, event planners! AI is improving by the day, opening up new opportunities for efficiency and personalization in eventplanning. It can take time to become literate in new technologies, so we’ve put together an AI eventplanning guide to highlight key areas where AI can transform your eventplanning.
With the right design and strategy, your event website can help generate buzz, attract attendees, and create an immersive experience–well before your event officially kicks off! Want to elevate your event experience to new heights? Download Now What Makes a Good Event Website? An event calendar?
If you’re an eventmarketer, you probably shouted, “Me!” Eventmarketing is one of the best ways for sales and marketing teams to meet ambitious pipeline and brand goals. Companies need talented eventmarketers to pull off events that provide great experiences and great eventmarketing ROI.
“We saw an increase in engagement and people downloading the app and getting involved… They’re actually looking for recommendations on what place to go to to get the cannoli or get something, some chowder or something else.
By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use eventplanning software that tracks attendee behavior trends and visitor activity on event websites. Download rates.
I’ve put together a basic eventplanning checklist that has all the things you need to consider, plan and do in preparation for, during and after your event. How to Use This Event Checklist. Eventplanning isn’t easy – whether it’s your first event or your 100th.
We’ll also dive into how event management tools make your life easier through automation, cloning, and cross-team collaboration. Read on to learn how to scale your corporate events program successfully! Multi-EventPlanning and Organization Thorough planning and organization are crucial when running multiple events at once.
Thus, our annual employee event CampMobi was born! The Employee EventPlanning Experience. As EventMobi’s EventMarketing Specialist, I was one of the lead event planners in making CampMobi a reality this year. Initially, the planning phase was a whirlwind experience.
There are many event technology options out there, Expo included, the important thing is that it’s easy to use, in-budget, and does exactly what you need it to do. Which is the goal of all events. Plan the event day (or multiple event days). Create a clear plan for the event day (or multiple days).
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