Event Marketer

JANUARY 9, 2025

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.

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2025 Automotive Trade Shows Transportation 278

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Farm

OCTOBER 5, 2016

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

Event Marketing 195

Event Marketing B2C Marketing B2B 195

Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. From your event announcement to event day, your organization can use this powerful tool to build anticipation and secure the registrations you need for success.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

JANUARY 17, 2025

To help kick off this movement, Nelson drew from her 15 years of experience as a professional speaker within the dental industry to pen the guide, The Inclusive Event Planner: A Quick Start Guide to Planning Sober-friendly Conferences that Boost Attendance. The book is available free to download or purchase via Amazon.

Speakers 278

Speakers Food and Beverage Conference 2025 278

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Event Marketer

JANUARY 30, 2024

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Complete this form to download the full report.

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2024 Sustainability Marketing Event Marketing 278

Event Marketer

JUNE 21, 2024

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Complete this form to download the full report.

Event Marketing 264

Event Marketing Marketing Events 264

Event Marketer

JANUARY 17, 2023

Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. Complete this form to download the full report.

2023 290

2023 Event Marketing Events Marketing 290

Attendease

NOVEMBER 1, 2022

Planners can boost sponsor visibility for virtual meetings and events using sponsored sessions, dedicated sponsor area, sponsored downloads, and more. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events. How to get started.

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Management Speakers Event Technology Meetings 368

Event Marketer

JANUARY 22, 2024

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. But there are countless ways to measure the impact of events and collect compelling data that proves how live experiences ladder up to real business goals.

2023 283

2023 Trade Shows 2024 Event Marketing 283

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.

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B2B Social Media Events Event Marketing 307

Event Marketer

JANUARY 18, 2023

Event marketers have always been masters of working on lean budgets and fast-paced timelines, but as events make their comeback and event teams set their sights on 2023, budgets and resources appear to be tighter than ever. Complete this form to download the full report.

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2023 Event Marketing Marketing Events 246

Event Marketer

MARCH 7, 2025

Ultimately, more than 800 exhibitors participated, and booth designs and experiences ran the gamut, with market leaders predictably making the biggest splash. Lets download the best design and engagement ideas from a show floor all about hands-on play. Or, shall we say, squish.

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2025 2024 Marketing Trade Shows 173

Event Marketer

JUNE 28, 2024

The Solution We created the ESPN Bet Tip Off event. A launch party designed to ask fans to make a play, download the app and bet on some of the biggest games in college sports. The Hard Part? We needed to do it in 4 weeks. ESPN Bet Tip Off was hosted by the iconic Stephen A. Smith and was design to immerse fans in the sport they loved.

2024 264

2024 Sports Event Marketing Marketing 264

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Event Marketer

SEPTEMBER 20, 2021

From apps to browser extensions, anyone can create a QR code, and there are a variety of actions that the code can lead users to engage in, such as a microsite, a download, a survey, registration portal, or connecting to a hot spot, among them. Here are five ways to leverage the “simple scan” in your COVID-era experiences.

2015 345

2015 Entertainment Education Marketing 345

Event Marketer

SEPTEMBER 6, 2021

And as of last week, it surpassed one million downloads. Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. What are the strategic marketing goals this campaign? How did you ensure it was free?

Financial 350

Financial Banking Education Marketing 350

Event Marketer

FEBRUARY 26, 2025

For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.

Conference 243

Conference 2024 Food and Beverage Event Apps 243

Event Marketer

JUNE 28, 2021

In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future. Most event marketers have reported that the industry’s impending comeback still feels like a moving target. READ AND DOWNLOAD THE ROUNDTABLE.

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2021 Event Marketing Marketing Events 234

Event Marketer

FEBRUARY 14, 2022

for example, Godiva’s market share and sales distribution grew, and consumption increased by 31 percent, year over year. The post Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations appeared first on Event Marketer. Mars Pampers New Yorkers With Candy-Infused Salon Services at its Sweet ReTREAT. In the U.S.,

Retail 334

Retail Social Media 2022 2021 334

Attendease

JUNE 20, 2023

If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other. For example, let’s start with event landing pages. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Event Marketer

FEBRUARY 12, 2025

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: Taylor, p.r.)

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

Event Marketing 90

Event Marketing Marketing Social Media Events 90

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Socio Events

SEPTEMBER 22, 2022

Forward-thinking marketers are constantly looking for new, innovative ways to reach their target audience. Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. What is an event marketing plan?

Event Marketing 98

Event Marketing Marketing 2022 Social Media 98

Event Marketer

JUNE 15, 2021

The idea was to imbue some fresh thinking into the brand’s creative and up its meme game for a period of three months (an idea that appears to be gaining traction among marketing departments ). To apply, fans downloaded a set of meme templates to experiment with. Photo credits: Miller High Life, Anheuser-Busch.

Social Media 358

Social Media Healthcare Education Marketing 358

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Looking for detailed advice on designing a sponsorship package that will be competitive in today’s market? Download our Sponsorship Strategy Guide! DOWNLOAD THE GUIDE. Survey Reveals the State of Sponsorship Engagement.

Sponsorships 273

Sponsorships Education Banking Social Media 273

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Attendease

JANUARY 6, 2023

There are a number of websites available to download royalty free songs, such as Bensound. We can’t deny that one big reason people love events is due to the networking opportunities it provides. Now, your virtual events journey doesn’t have to feel like a second class citizen to your in-person events portfolio.

Corporate Events 360

Corporate Events Sponsorships Speakers Events 360

Event Marketer

APRIL 24, 2022

Whether they’re signing up for recipe inspirations, leveraging an order-on-the-go feature or sharing messages live, transactions can now occur anytime and anywhere for a legion of experiential marketing departments shifting to a new Experiential Commerce blueprint. Driving downloads of an app. (To THE BASICS. THE EARLY ADOPTERS.

Retail 264

Retail Marketing 2019 Event Marketing 264

Event Marketer

FEBRUARY 20, 2024

“I am and have always been a very firm believer in the power of experiential marketing and being able to really connect your brand with a consumer in a way that’s very meaningful to them.” Molly Spychalski, Head of Brand Partnership Marketing, Uber A secret second room was hidden behind an installation of freezers and refrigerators.

Sponsorships 288

Sponsorships Sports Marketing Event Marketing 288