Event Marketer

APRIL 29, 2021

As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic.

Event Marketing 140

Event Marketing Marketing Trade Shows Consulting 140

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

Event Marketing 71

Event Marketing Marketing Social Media Events 71

Event Farm

OCTOBER 5, 2016

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

Event Marketing 192

Event Marketing B2C Marketing B2B 192

Socio Events

SEPTEMBER 22, 2022

Forward-thinking marketers are constantly looking for new, innovative ways to reach their target audience. Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. What is an event marketing plan?

Event Marketing 98

Event Marketing Marketing 2022 Social Media 98

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 106

Event Marketing Marketing B2B Events 106

Event Industry News

JUNE 19, 2023

Download celebrated its’ 20th Anniversary with over 100,000 rock fans enjoying Metallica, Slipknot and Bring Me The Horizon among the headliners performing on Serious Stages, June 2023.

2023 59

2023 Event Design Event Marketing Event Management 59

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ????

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?

2018 109

2018 Event Marketing Marketing Social Media 109

Showclix

DECEMBER 18, 2019

Did you know ShowClix has an event marketing guide to help you enhance your advertising campaigns? Effective marketing is a crucial part of the success of any event. To access the Event Marketing Guide, log in to the ShowClix Admin and go into the Marketing tab. Happy marketing!

Event Marketing 52

Event Marketing Marketing Advertising Social Media 52

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Marketing 105

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Hubilo Blog

DECEMBER 4, 2018

But do not worry, in this section, we’ll cover how to market your event app and get a 100% adoption rate. Before moving over to that, how about we examine what are the basic mix-ups that event organizers make while marketing their app. * Is your app complicated to download? Did you do sufficient marketing? “If

Event Apps 74

Event Apps Marketing Social Media Tech 74

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

webMOBI

JUNE 19, 2018

Content marketing has increasingly emphasized its focus upon the customer’s experience of the content and consumers have been seen to seek for more in-depth output material from a brand. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

Event Industry News

MAY 14, 2018

Download this episode (right click and save). In the latest Event Industry News podcast, James Dickson talks to Mariska Kesteloo about the evolving benefit of utilising social media influencers as a marketing tool for events.

Event Marketing 78

Event Marketing Marketing Social Media Events 78

Eventmobi

APRIL 14, 2023

Are you including your event speakers in your marketing plan? By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees. But you can’t expect your event speakers to do all the work themselves. Download Now 3.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

Event Marketer

OCTOBER 16, 2024

The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. Complete this form to download the full report.

2025 84

2025 Event Marketing Marketing Events 84

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Attendease

JUNE 20, 2023

If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other. For example, let’s start with event landing pages. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Attendease

NOVEMBER 1, 2022

Planners can boost sponsor visibility for virtual meetings and events using sponsored sessions, dedicated sponsor area, sponsored downloads, and more. The Virtual Studio is an add-on of the Attendease Events Platform – which offers the foundational tools for managing meetings and events. How to get started.

Management 368

Management Speakers Event Technology Meetings 368

Boomset

FEBRUARY 25, 2020

Once your nonprofit’s fantastic marketing strategy is in place, you can start considering automation software to make the process more effective and efficient. A lot goes into planning a successful event. In particular, software automation has helped organizations better market and manage their events.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Bizzabo

AUGUST 27, 2018

Learn how to increase your productivity and get more out of your events in this guide to event marketing automation. Ask any successful marketer how to promote a product or service effectively, and they’ll tell you that success starts with understanding your target audience. That’s where marketing automation comes in.

Event Marketing 65

Event Marketing Marketing 2018 Events 65

Event Marketer

OCTOBER 24, 2024

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.

2025 67

2025 Trade Shows Event Marketing Marketing 67

Nunify

JULY 7, 2023

Although as an event planner, you may face the initial task of creating an event app , the real challenge extends beyond that. The actual challenge lies on how to craft an effective marketing strategy to promote this app and encourage attendees to download it.

Event Apps 52

Event Apps Marketing Event Marketing Events 52

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Attendify

APRIL 17, 2019

Today’s digital marketers are facing a hard truth: Consumers are now empowered to engage, evaluate and make purchasing decisions without ever interacting face-to-face with another human. This is the digital marketer’s ultimate challenge. . Event marketers, on the other hand, must empower face-to-face. It’s a win-win!

Marketing 54

Marketing Event Marketing Social Media Advertising 54

Cvent: Event Marketing

MAY 2, 2018

If you want to successfully market your mobile event app, you have to be organized. Creating a plan ahead of time will help lead to better mobile event app adoption. . Design website banners that read “Download This App Now.”. Create postcards for the drop bag explaining how to download the app.

Event Apps 52

Event Apps Event Marketing Marketing Social Media 52

Bizzabo

OCTOBER 26, 2018

Making mistakes is a normal and expected part of life, but what happens when marketers make event mistakes that go viral for all the wrong reasons? From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Snapchat Goofed a Major Surprise. Source: Snapchat.

Event Marketing 70

Event Marketing Marketing Social Media 2014 70

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event.

Conference 100

Conference Event Marketing Marketing Social Media 100

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.

B2B 307

B2B Social Media Event Marketing Events 307

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. With over half the world’s population using email on a daily basis, there’s virtually no better way to reach your target audience, especially when promoting future events. Why, exactly, is email marketing effective?

Marketing 97

Marketing Speakers Event Apps Events 97

Event Marketer

JUNE 21, 2024

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Complete this form to download the full report.

Event Marketing 83

Event Marketing Marketing Events 83