Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Pre-Event Campaign. Go beyond the generic ‘We look forward to seeing you’ message and grab the attention of attendees with a buzz-worthy campaign before the event.

B2B 307

B2B Social Media Events Event Marketing 307

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Presence on social media.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 112

Social Media Tech Event Planning Venues 112

Eventmobi

APRIL 14, 2023

To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event. Here are 8 tips to engage event speakers and facilitators in pre-event marketing. Download Now 3.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

GEVME

MAY 30, 2018

All of these goals can be translated into content that embraces various forms: Social media posts. Many event management teams appoint one person whose responsibility it is to span different social media accounts and provide fresh event insights, manage online conversations, and answer questions. Conclusion.

Social Media 231

Social Media Marketing Advertising Events 231

Attendease

NOVEMBER 18, 2021

Partners will feel more motivated to promote the event knowing they are offering a benefit to their audience, while also strengthening the relationship with you. Provide them with assets to share on social media to easily help with the job. Pricing Virtual Events. Marketing channels.

2022 366

2022 Social Media Advertising Financial 366

Attendease

JUNE 20, 2023

Unlock resources with corporate event technology First, let’s discuss why you need modern corporate event technology. If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Event Marketer

JULY 18, 2022

Other Summer of Sweet Revenge touchpoints include social media challenges, downloadable campaign stickers for Instagram and a curated selection of Khan-centric and revenge-themed “Star Trek” movies and shows featured in special carousels on the Paramount+ website.

Social Media 342

Social Media Travel Event Marketing Marketing 342

Event Marketer

JULY 4, 2022

Measuring social media strategy based on engagement, impressions and unique click rates is archaic in the Experiential Commerce world. Instead, marketers are thinking about the role social media plays in the “brand orbit,” and driving the consumer from point A to point B. Attitude follows behavior, not vice versa.

Social Media 265

Social Media Retail Marketing Event Marketing 265

SpotMe Blog

JULY 25, 2021

Luckily, a hybrid seminar or event can record and upload all sessions and speakers online as on-demand content, allowing audiences to view missed content later. Both audiences now have the option to pick and choose which videos to watch, or content to download, which creates a deeper level of engagement and enrichment out of your event.

Social Media 279

Social Media 2021 Trade Shows Events 279

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Eventbrite UK

DECEMBER 19, 2019

In a world of diminishing social media returns, Instagram is a breath of fresh air for event marketers. Not only is it the second-most downloaded free app in the Apple app store, 1 billion people use Instagram every month, with 80% of users following at least one business.

Social Media 140

Social Media Event Marketing Marketing Events 140

Eventmobi

SEPTEMBER 29, 2022

Now associations have a new challenge: During the more than two years that associations have been forced to cancel their conferences and expos – or present these events virtually – due to the pandemic, sponsor companies were pursuing alternative ways to market their products and services. Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

NOVEMBER 7, 2023

The biggest highlights of the program, according to Carroll, were shark plushies wearing little PBS hoodies that brand ambassadors gave away when attendees interacted with the booth and posted about it on social media or downloaded the PBS app. That was a lesson learned: There are never enough plushies,” she says.

Social Media 299

Social Media 2024 Transportation Marketing 299

Eventmobi

JUNE 19, 2024

We would have them actually upload them in the app and then we get all their photos immediately… So we cut out social media completely and just focused on having people engage more in the app and share their experiences.” Total clarity in this regard will help keep everyone on the same page.

Social Media 284

Social Media Events Conference Event Apps 284

Event Planning BluePrint

OCTOBER 24, 2022

As an event planner, you’re competing for business. So your event marketing strategies need to resonate with the right audience to effectively market your services to them. . However, event marketing isn’t just about filling the room with bodies, but rather ensuring the attendees are actually your target audience.

Event Marketing 90

Event Marketing Marketing Social Media Events 90

Eventmobi

MAY 19, 2021

Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.

Technology 211

Technology Social Media Financial Marketing 211

Event Marketer

JULY 22, 2024

The brand first launched the virtual balloon, shaped like its iconic jar, on social media. Then, on July 5, the hot air balloon “crash-landed” into Yonge-Dundas Square in Toronto for a very real two-day pop-up event. Every attendee also left with codes to redeem for in-game currency.

Airlines 296

Airlines Insurance Entertainment Banking 296

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?

2018 109

2018 Event Marketing Marketing Social Media 109

Socio Events

SEPTEMBER 22, 2022

Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. But successful event marketing isn’t always simple or easy. That’s what an event marketing plan is all about. The good news?

Event Marketing 98

Event Marketing Marketing 2022 Social Media 98

Attendease

NOVEMBER 14, 2023

According to Bizzabo , many event organizers are spending an increased budget on marketing their events. However, you will only see the true benefits if your website functions as intended and is best positioned to succeed on its own merits while supporting your event marketing goals.

Social Media 195

Social Media Speakers Management Event Management 195

Hubilo Blog

DECEMBER 4, 2018

Is your app complicated to download? Are you asking for a password or have a registration mandatory to access the event app or maybe they’ll have to go to the app store to find your app? New users won’t download such app and current users might uninstall it before the event only. * Did you do sufficient marketing? “If

Event Apps 74

Event Apps Marketing Social Media Tech 74

Marketo Events

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Social Media 167

Social Media Marketing 2014 Speakers 167

Event Industry News

MAY 14, 2018

Download this episode (right click and save). In the latest Event Industry News podcast, James Dickson talks to Mariska Kesteloo about the evolving benefit of utilising social media influencers as a marketing tool for events.

Event Marketing 78

Event Marketing Marketing Social Media Events 78

EventMB

NOVEMBER 28, 2017

The most anticipated report for the event industry is finally out. Get free access to the most significant trends impacting event technology, event marketing, event experience, event styling, venues, destinations and DMCs. Over 10,000 event professionals downloaded a copy of our trends report last year.

2018 172

2018 Event Technology Event Marketing Technology 172

Event Farm

NOVEMBER 14, 2016

Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference. Pay attention to social chatter.

Conference 100

Conference Event Marketing Marketing Social Media 100

GEVME

JUNE 1, 2018

An event planner or a marketer has many event marketing tasks to take care of once the date of the event is finalized. Here are a few quick steps to event branding before, during, and after the event: Set clear brand guidelines. Study their past events that were successful with their audience.

Marketing 212

Marketing Entertainment Social Media Events 212

TicketBud

MAY 9, 2023

By Rachel White Getting people to attend an event requires eye-catching, multi-channel marketing, but not all event planners have the time or resources to produce attractive promotional materials across their platforms. When placed in the design, each element can be easily transformed and edited to reflect your event and brand.

Event Marketing 78

Event Marketing Marketing Social Media Education 78

Eventmobi

SEPTEMBER 8, 2023

With the right design and strategy, your event website can help generate buzz, attract attendees, and create an immersive experience–well before your event officially kicks off! Want to elevate your event experience to new heights? Download Now What Makes a Good Event Website? An event calendar?

Social Media 195

Social Media Speakers B2B Tech 195

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Download Worksheet.

Social Media 60

Social Media B2B B2C Advertising 60

Event Farm

MAY 17, 2017

Social media manager(s) Your social media manager (SMM) should have knowledge of all social media platforms, but should especially be an expert on the social media platform that most resonates with and engages your audience. and a third who is focused on getting great shots of the attendees.

Social Media 153

Social Media Fashion Events Consulting 153

Event Farm

JANUARY 5, 2017

Did they sign up for your event right after you announced it, or was it later in your marketing campaign? Did they first learn about your event on social media or through a blog post, and at what point did they decide to register? It’s important to track both when and how your attendees registered for your event.

Social Media 162

Social Media Advertising Events Tech 162

Eventtia

DECEMBER 18, 2024

Promotion and Marketing Market your event to the right audience using social media, emails, and online ads. With Eventtias event marketing software , you can create custom, branded event pages to engage your audience, communicate with attendees through targeted email campaigns, and track your marketing performance.

Event Planning 62

Event Planning Social Media Financial Event Management 62