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But let’s face it, even superheroes need a sidekick like a good corporate eventtechnology. Picture this: an event management tool that’s not only super powerful, but also easy to use. Here are five ways you can make your corporate eventtechnology work for you.
Selecting the best eventtechnology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Want more tips on how to evaluate event tech providers?
If you’re currently using multiple tools to manage landing pages, emails, and registrations, you’re constantly downloading reports and updating spreadsheets, or you’re spending a lot of time on the phone with customer support, you’re spending your day performing repetitive tasks. Time needed to learn a new tool.
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in eventtechnology and planner success. But they only succeed if you get your target audience through the door, making effective eventmarketing particularly emailcrucial to your success. Action-oriented.
(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered eventtechnology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly?
Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these event tech predictions surprises you?
In this blog, we will explore the transformation of culture and entertainment events , highlight the most relevant trends, and analyse how technology is shaping their future. Download our exclusive whitepaper, “Cultural and Entertainment Events (Evolution, Trends, and the Impact of Technology).”
No one in the event world likes to change their eventtechnology. We’ve talked to a lot of corporate event planners who’ve gotten stuck using clunky, outdated software. You may be excited about event cloning capabilities, marketing tool integrations, added functionality, customizability or better attendee experience.
Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind. How to get started.
Behind every meeting, conference, and incentive trip, there are event organizers making an impact on businesses, economies, and communities. As a Customer Success Manager for the Latin American market, every day I have the honor of helping clients execute incredible event experiences that are shaping the world we live in.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Event Goals. ” — Audrey Brown.
FREE CHECKLIST : A Guide to Creating Inclusive & Accessible Events Essential Features for Planning Accessible Meetings and Events Planning an accessible meeting or event? The Business Case for Digital Accessibility Making your events accessible isn’t just the right thing to do—it’s a smart business decision.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another event app.”
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of eventtechnology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
And as of last week, it surpassed one million downloads. Our sister publication, Chief Marketer, spoke with Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility. What are the strategic marketing goals this campaign? How did you ensure it was free?
More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As As in-person events gain momentum, attendee expectations are higher than ever. Content should be simple to download. On-site check-in should be painless. Sessions should be easily accessible. Attendee Benefits.
2020 helped to accelerate the rapid development of enhanced virtual eventtechnology, and adoption rates have never been higher. Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making.
You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.
From ARS to chatbots, beacons, and heat maps, the event industry has a distinctive language of its own – especially when it comes to digital and eventtechnology. Bookmark this page as your go-to guide for the most common eventtechnology terms. What eventtechnology term did we miss and leaves you puzzled?
Selecting eventtechnology can be a daunting experience. The wrong decision can cause a lot of headaches during the planning and execution process of your conference or event. In this post we are sharing our top 5 tips to keep in mind when researching and choosing your eventtechnology platform. KNOW YOUR GOAL.
Event apps have become extremely popular: more and more organizations are investing in these apps because they create a better event experience by making it easier to manage event updates and communication for attendees. When promoted properly during the build-up to an event, the app can also be a powerful marketing tool.
Since then the business has rapidly grown to become the European market-leading platform. Their technology is used by major venues and festivals to gather GDPR compliant attendee data, which can be used to monetise attendees through its white-label venue apps. It’s been a rapid ascent for London-based tech company LiveStyled.
There are a number of websites available to download royalty free songs, such as Bensound. We can’t deny that one big reason people love events is due to the networking opportunities it provides. Give power to the people and let them select those they’d like to connect with and book their meetings using online eventtechnology.
Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use eventmarketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.
The most anticipated report for the event industry is finally out. Get free access to the most significant trends impacting eventtechnology, eventmarketing, event experience, event styling, venues, destinations and DMCs. That tells a story. In an industry where every single […].
According to a Professional Convention Management Association (PCMA) survey , 36% of all in-person event expenses are for food and beverages (F&B) alone. This chart shows an overview of the most common expenses for meetings and events. Note that eventtechnology can be incorporated into all of these common expenses.
There's FinTech for Finance, Med Tech for Medicine, Martech for Marketing. So Clearly if there's events, well, there's Eventtech. Types of EventTechnology Venue Marketplaces Registration & Check-in Tools EventMarketing Tools Event Website Builders Surveys and Polls Networking Platform Event Analytics.
For most of us, this means that your branded event app will not be permitted in the App Store. If your event app provider architected their solution to be “multi-tenant” or a “container” app solution, attendees will first download the master app – e.g., CrowdCompass – and then select, or navigate to, your event.
The biggest demands tend to be a need for customization of event sponsorship package features, establishing connections with attendees, integration with the various eventtechnology used throughout the event for maximum brand exposure, and of course, ROI. Marketing Communications. Post-Event. Venue Design.
That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From eventmarketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to eventmarketers.
Meanwhile, the Freeman Trends 2024 Report states that easy access to educational content is the most valuable aspect of online events. International audiences are hardly a new phenomenon at business events, but expectations have risen due to advancements in eventtechnology.
Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. One of the main challenges was how to attract HCPs to events and how to keep them engaged once they get there. How can pharma do this? websites).”.
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .
And when you add in demands from attendees for an ever increasing and engaging event experience with access to innovative eventtechnology, it creates even more pressure. . It’s no surprise that today’s event attendee expects eventtechnology such as an event app to be provided at your event.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for eventmarketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
You also (now) have a guide that will tell you exactly what you need to do before, during, and after your launch to make your event website a big success. Download the Event Website Launch Checklist to know exactly what to do before, during, and after your event website launch.
With so many marketing channels available to your sponsor companies, you can no longer assume they will return year after year to exhibit at your event. This slows down post-event follow-up, and human error can compromise the integrity of the data. EventMobi’s Lead Capture app is a cost-effective option for event planners.
Pop-up events can be: Face-to-face. In this post, we’ll explore the keys to a successful pop-up event: The Right Venue. EventTechnology. Strong Marketing to Create Buzz. In fact, the right venue, decor, eventtechnology, and the element of surprise can create excitement for any product category.
Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?
The biggest demands tend to be a need for customization of event sponsorship package features, establishing connections with attendees, integration with the various eventtechnology used throughout the event for maximum brand exposure, and of course, ROI. Marketing Communications. Post-Event. Download Now.
With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Download the free Sponsorship Strategy Guide to learn how! Download Now 1. In this video, Carlee Toms, Sr.
However, as content creation and distribution have become easier, it is still difficult for event planners, marketers, and social media managers to understand what content, channels, and influencers have the biggest impact on their events. Influencer Marketing.
There are a number of websites available to download royalty free songs, such as Bensound. We can't deny that one big reason people love events is due to the networking opportunities it provides. Give power to the people and let them select those they'd like to connect with and book their meetings using online eventtechnology.
It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.
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