Event Marketer

MAY 2, 2025

Johnson Experience Marketing that produced the event. The winners walked away with cool social media content, a feeling of reconnecting with their inner child, and of course, serious admiration for Geminis powers. Johnson Experience Marketing) Featured photo credit: Alive Coverage Have a story idea? Partner: George P.

Trade Shows 147

Trade Shows Tech Event Apps Fashion 147

Smart Meetings

MAY 24, 2021

With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees. Similarly, you can measure event performance through your app downloads and visits. Social Media Metrics. Attendee Engagement.

Social Media 312

Social Media Sponsorships Events Event Management 312

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. Spread the word through social media channels, the company blog, and a targeted email campaign. Email Marketing. Download our whitepaper here. Event Websites.

B2B 307

B2B Social Media Events Event Marketing 307

Smart Meetings

JUNE 28, 2022

Are you gathering for marketing, networking, or community building? Are you bringing teams together for data download, messaging, or rewards/recognition? Will public app downloads be acceptable? Social Media. Is social sharing within the event app encouraged, or restricted? Type of Event.

Technology 264

Technology Social Media Event Apps Speakers 264

Event Farm

SEPTEMBER 21, 2016

Social media promotion is almost always part of event advertising. However, email marketing is another component that should be a part of the equation. Understandably, many event planners are skeptical of email marketing due to the low open and click-through rate. Thanks for your contribution, Dan! Announce the Speakers.

Marketing 178

Marketing Social Media Speakers Advertising 178

Guidebook

JUNE 21, 2018

Download our free, 300-page workbook and handbook, the Professional Event Planning Guide. From concept and planning to marketing, executing and follow-up, this 70-page eBook includes: Worksheets, to-do lists and timelines. Step-by-step marketing plan. Part 2: Marketing Your Event. Find out in this section. Tell the world.

Event Planning 138

Event Planning Insurance Social Media Speakers 138

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Reach on social media.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Provide them with assets to share on social media to easily help with the job.

2022 366

2022 Social Media Advertising Financial 366

Attendease

AUGUST 20, 2024

Again, consideration activities vary by event type: For in-person conferences and seminars: Email nurture sequences that highlight the agenda, speakers, venues Free informational webinars Engaging social content like lives with speakers, Q&A sessions, etc.

Social Media 369

Social Media Event Management Travel Management 369

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Companies have generated their own outreach and created lead lists with social media; presented educational content via company webinars on Zoom; and posted case studies and guides on their company website. DOWNLOAD THE GUIDE.

Sponsorships 273

Sponsorships Education Banking Social Media 273

GEVME

MAY 30, 2018

All of these goals can be translated into content that embraces various forms: Social media posts. Many event management teams appoint one person whose responsibility it is to span different social media accounts and provide fresh event insights, manage online conversations, and answer questions. Email marketing.

Social Media 231

Social Media Marketing Advertising Events 231

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Here, I’ll outline the most common event marketing goals and the metrics attached to them.

Event Marketing 167

Event Marketing Marketing Social Media Event Apps 167

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Eventmobi

APRIL 14, 2023

Are you including your event speakers in your marketing plan? To get the most out of our event speakers, you need an event marketing strategy that equips them with the right information, tools, and resources to draw their network to your event. Here are 8 tips to engage event speakers and facilitators in pre-event marketing.

Speakers 195

Speakers Social Media Event Marketing Marketing 195

SpotMe Blog

JULY 25, 2021

Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes. 5) Social Media Marketing World. Trade shows. Training seminars. Product launches and demonstrations.

Social Media 279

Social Media 2021 Trade Shows Events 279

Event Marketer

JULY 4, 2022

When you think about your marketing mix as a “brand orbit,” all the channels become tools and levers you can leverage or pull as part of a “breadcrumbing” of experiences designed to trigger actions, generate data and drive a transaction. The post Consumer Attitude vs. Behavior: How to Measure True Value appeared first on Event Marketer.

Social Media 259

Social Media Retail Marketing Event Marketing 259

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Attendease

JUNE 20, 2023

If you’re used to yesteryear’s clunky, outdated software, you might not realize how much time you spend switching between tools, downloading reports, and trying to make different systems talk to each other. Put your marketing efforts on auto-pilot Say goodbye to using separate tools for your landing page, website, and marketing.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Attendease

SEPTEMBER 13, 2023

Make the most of all the digital marketing tools at your disposal! Depending on your target audience, direct email marketing , social media, and your website can become powerful allies in your promotional efforts. Following up after the event A well-executed webinar doesn’t end when the session does.

Social Media 395

Social Media Education Management Tech 395

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach.

Marketing 147

Marketing Social Media Education Technology 147

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

Marketing 148

Marketing Social Media Events Advertising 148

Event Marketer

NOVEMBER 7, 2023

Sloan Carroll, Senior Director-Multiplatform Marketing, PBS Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month. “We That was a lesson learned: There are never enough plushies,” she says.

Social Media 299

Social Media 2024 Transportation Marketing 299

Event Marketer

JULY 18, 2022

Other Summer of Sweet Revenge touchpoints include social media challenges, downloadable campaign stickers for Instagram and a curated selection of Khan-centric and revenge-themed “Star Trek” movies and shows featured in special carousels on the Paramount+ website.

Social Media 342

Social Media Travel Event Marketing Marketing 342

Attendease

AUGUST 28, 2022

For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. As more events are added to the marketing mix, it becomes unrealistic to execute them using human resources alone or using the piecemeal approach we mentioned earlier. Conclusion.

Event Management 332

Event Management Management Tech Event Tech 332

Eventmobi

JUNE 19, 2024

We would have them actually upload them in the app and then we get all their photos immediately… So we cut out social media completely and just focused on having people engage more in the app and share their experiences.” This enables her to source inspiration from diverse people representing the event’s target audience.

Social Media 284

Social Media Events Conference Event Apps 284

Conferences that Work

MAY 20, 2024

I made them free to download. Today, because consulting on meeting design and facilitation is a niche practice, marketing via sharing my website posts with subscribers and on social media has also become a significant source of new clients. It seemed the least I could do. industry education ). Thank you.

Consulting 240

Consulting Social Media 2009 2013 240

Eventbrite UK

DECEMBER 19, 2019

In a world of diminishing social media returns, Instagram is a breath of fresh air for event marketers. Not only is it the second-most downloaded free app in the Apple app store, 1 billion people use Instagram every month, with 80% of users following at least one business.

Social Media 140

Social Media Event Marketing Marketing Events 140

Conferences that Work

AUGUST 24, 2020

Unlike older books, it covers the impact of digital technology (apps, online meetings, and social media marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in trade shows, accessibility, and wellness in a fairly short book.

Meeting Design 324

Meeting Design Meetings 2009 2013 324

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

Marketing 147

Marketing Social Media Event Marketing Events 147

Event Marketer

JULY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts. The brand first launched the virtual balloon, shaped like its iconic jar, on social media. Every attendee also left with codes to redeem for in-game currency.

Airlines 296

Airlines Insurance Entertainment Banking 296

Eventmobi

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

Social Media 195

Social Media Marketing Events Event Management 195

Eventsforce

JANUARY 23, 2020

We spoke to Rebecca Reynoso, content editor at leading software reviews site, G2 , to find out what kind of content works best for event marketing and how that content can be leveraged to engage audiences before, during and after an event. Be Active on Social Media . Read: Top Social Media Trends for Event Marketers.

Marketing 118

Marketing Social Media Speakers Events 118

Eventmobi

MAY 19, 2021

Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications. Include the sponsor’s logo on your event registration page and any marketing communications promoting the event, such as registration invite emails.

Sponsorships 195

Sponsorships Event Apps Social Media Event Tech 195

Attendease

NOVEMBER 14, 2023

With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial. According to Bizzabo , many event organizers are spending an increased budget on marketing their events.

Social Media 195

Social Media Speakers Management Event Management 195

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Social Media Financial Marketing 211

GEVME

MARCH 24, 2022

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156