This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Nearly every conference and tradeshow professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.
Learn What’s Working (& What’s Not) During an event, you can track metrics like attendance, participation levels, complaints, socialmedia reach, and average spending to get an idea of what is working—and what needs to be improved. Or an event page on another website? This data helps identify areas of concern.
Just because you’re hosting a tradeshow in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. And speaking of socialmedia, don’t overlook this now-old friend. Run socialmedia campaigns to promote meetings and compile hashtags for attendees to use.
MyGuide is a web app that can be linked in email and accessed from any connected device (no downloading required). In a recent white paper, AMR International refers to the necessary evolution of tradeshows as Exhibition 2.0. Exhibitors that don’t make the cut are removed from the list.
And what are some virtual tradeshow ideas I can use? But some of the questions we see people asking more often surround tradeshows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual tradeshow ideas.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large tradeshow that’s principally an in-person event with exclusive online content and an event app. Tradeshows. 5) SocialMedia Marketing World. Training seminars. Marketing and sales events.
Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the tradeshow in the first place.
Unlike older books, it covers the impact of digital technology (apps, online meetings, and socialmedia marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in tradeshows, accessibility, and wellness in a fairly short book.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
Some job titles to look out for include: PR contact Socialmedia manager Media/press team Influencer manager Collaborations Talent and brand agent You could look into the company’s website to see if there’s any contact information there. They could also have a dedicated section to show their products or services.
Every year, millions of people visit tradeshows across the United States. Whether it’s a tech expo or comic book convention, the average tradeshow visitor spends 5.5 The most successful trade exhibits all incorporate the latest technology. With so many tradeshows out there, however, competition is fierce.
Association: Usually a non-profit trade group designed to further a specific profession, by providing education and networking for members. Attendee: A person who participates in a conference, industry tradeshow or other meeting. Independent Events: A stand-alone event not affiliated with a trade organization or other brand.
Reading Time: 8 minutes There are plenty of reasons why you have considered presence of your company at a tradeshow. In order to gain this ability, it is worth familiarizing yourself with tradeshow tips for exhibitors presented In this article. TIP #10 Free stuff is always a must in a tradeshow booth.
When you secure a spot at a tradeshow or event, do not go in all guns blazing. Once you have solidified your goals and plans for your tradeshow stand, create all your pre-show collateral. If you are hosting an interactive experience at your booth, hint at this with visuals in your virtual press kit and on socialmedia.
Before downloading the first option you find, consider the following: 1. Speaker profile Detailed profiles of speakers, including their background, session information, and links to socialmedia profiles. Download the Ultimate Guide to Increasing Event App Adoption & Usage to learn how !
For us, it’s time to do business and reunite in person at one of the biggest and most exciting tradeshows in our industry: IMEX! Everyone was looking forward to going to IMEX America 2021, especially since the iconic tradeshow was canceled last year due to COVID. I thought they did a great job.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Engage on socialmedia, too.
This allows attendees to scroll through a list of who will be speaking at your event, see what sessions they’re presenting, read their bio, and connect with them via socialmedia. Once the images are uploaded, download the Excel Templates. For tradeshows or complex venues, consider adding an interactive mapping element.
Mail the swag to the people attending virtually or make everything virtual through QR codes and downloads. Not only are you able to get your message out to more people, but your tradeshow exhibitors will also have more exposure and revenues can increase because of a larger audience being able to be reached.
Behavioural analysis on social networks and digital platforms Another valuable source of information for audience segmentation is the behaviour they show on socialmedia, forums or even on the registration pages and the event app (if there is one). What questions they ask most frequently.
This aspect is particularly true while hosting a virtual expo or virtual tradeshows. 8 Must-Haves for a Virtual TradeShow Platform. Any digital event curls up individuals who keep their socialmedia tabs closed, check emails but look over these events. Virtual TradeShow Apps.
This aspect is particularly true while hosting a virtual expo or virtual tradeshows. 8 Must-Haves for a Virtual TradeShow Platform. Any digital event curls up individuals who keep their socialmedia tabs closed, check emails but look over these events. Event Registration Automation.
media, venue); or they could be off-the-wall creative. Download the free Sponsorship Strategy Guide to learn how ! Download Now How to Create Sponsorship Levels You’re ready to build out your sponsorship levels, put together your sponsorship packages, and start converting sponsors.
For example, a tradeshow is a B2B event. Check-in apps are applications you can download on mobile devices or computers to check attendees in when they arrive at your event. You and your attendees can download this kind of app to your desktop and use it on your laptop. It works in a similar way to a socialmedia feed. .
Mushrooming ecosystems of virtual events and virtual tradeshows have paved ways for advanced branding opportunities. All the activities from video clicks to collateral downloads done by attendees can be tracked real-time which can be easily distinguished categorically and measured easily. Team manager. Conclusion.
Download Now Why Should I Gamify My Event? It could be anything from visiting all exhibitor booths for tradeshow gamification to attending a set number of sessions. Socialmedia contests & wall Encourage participants to share their experiences on socialmedia.
Tradeshows are primarily home to product demos. Download Now 10 Tips for Planning Fun (and Safe!) A custom badge designer A socialmedia wall Professional onsite support with an Event Technology Specialist Curious about how you could use these features for your next in person event? But where do you begin?
The event platform is also an important resource for attendees to see who will be at which booths, review speaker schedules, and download any supplemental session materials. The corporate event app is where attendees can see event schedules, find speaker info, get venue directions, and download session materials. Onsite Badge Printing.
However, the digital reach of any event organizer can get you a great deal of brand visibility should they have a strong socialmedia presence. Forget socialmedia alone but many event organizers have the best and the most accurate contact database that can be leveraged through systematic email blasts. What is the avg.
When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic socialmedia or comarketing) to overcome budget limitations. Too many ideas A surplus of ideas can lead to scattered efforts and a lack of focus.
Whether you’re organizing consumer events, corporate events, virtual conferences, or hybrid networking events and tradeshows, effective event management can lead to brand visibility, meaningful connections, and lasting impressions. TradeShows and Expos : Bringing together industry leaders and customers.
Almost every event imaginable can be conducted virtually including tradeshows, conferences, career expos, corporate events, etc. One of the biggest req uirements for event organizers is the ability to record and download the streamed event. Ability to Record the Event.
Almost every event imaginable can be conducted virtually including tradeshows, conferences, career expos, corporate events, etc. One of the biggest req uirements for event organizers is the ability to record and download the streamed event. Ability to Record the Event.
Unlike the famous Woody Allen quote, you cannot get 80% of success at tradeshows by just showing up. Tradeshows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Try these 5 proven tactics at your next tradeshow or conference. Download Worksheet.
Here at Guidebook, we’ve checked out a lot of conference apps, tradeshow apps, and all sorts of other event apps. Whether you participate or not, your attendees are going to be engaging with your event through various socialmedia platforms like Twitter and Facebook. Avoid Clutter.
Like the ability to download a file very quickly to stream music instantly in high quality” The Quality That Shaped A Decade of Technology. And I think it’s because of the equality and compression specifically too” How SocialMedia Shaped A Decade of Technology. It was the iPhone five.
Whether you’re planning a 3-day conference or attending an international tradeshow, this guide will give you a more complete understanding of event strategies and how to maximize their impact. How to Promote Your Event on SocialMedia. Katy Geller, Marketing Communications Manager at Franchise Media Update.
Perfect for: If you’re planning multiple events and want attendees to only download one app. Event app and event management platform for larger meetings and tradeshows. Includes personalized schedules, sponsor/exhibitor features, socialmedia integrations, complex session setup. CrowdCompass from Cvent.
Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and socialmedia promotions. An impressive enterprise-level solution, Cvent is a standby for meeting planners who manage large conventions and tradeshows. Eventbrite.
To maximize impact, you can increase your reach digitally by using socialmedia at events to create Instagram-worthy moments for your attendees to share. 98 percent of consumers capture content at live events, and 100 percent of those who capture content share it on socialmedia.
With our best browser-based experience, your attendees can choose their preferred browser to log in and attend as there is no requirement to download. Reuse your existing content so that your attendees can view product collaterals, download them, and send them to their inbox. It is as simple as 1-2-3. 3 – Stream the session live.
Tradeshows. Work together on socialmedia content and promotions. These boxes will make great shareable photos for socialmedia. This year it offers its first all-digital show. SocialMedia Strategies Summit. Ultimately, they’re longer, larger, and more involved. . Technology.
Try all the platforms including socialmedia groups, consult your colleagues and shortlist your top 3 event app providers. Socialmedia is a key platform for event promotion. . App powered events generate 42% more socialmedia impressions. “. Post that, you must source your vendors. – Easy Feedback.
TradeShows. Instagram Live : This popular socialmedia feature is being used for DJ parties and business announcements. Whereby : This browser-based video meeting tool allows users to set up “meeting rooms” at economical cost anywhere in the world without downloads or logins. These simulate a virtual world.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content