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How to Measure Event Success: A Guide to Event Reporting & Analytics

Attendease

Learn What’s Working (& What’s Not) During an event, you can track metrics like attendance, participation levels, complaints, social media reach, and average spending to get an idea of what is working—and what needs to be improved. Or an event page on another website? This data helps identify areas of concern.

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Unique & Exciting Virtual Trade Show Ideas

Endless Events

And what are some virtual trade show ideas I can use? But some of the questions we see people asking more often surround trade shows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual trade show ideas.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Engage on social media, too.

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Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.

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A Platform For Taking Trade Shows to Exhibition 2.0

EventTechBrief

MyGuide is a web app that can be linked in email and accessed from any connected device (no downloading required). In a recent white paper, AMR International refers to the necessary evolution of trade shows as Exhibition 2.0. Exhibitors that don’t make the cut are removed from the list.

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Trade Show Ideas For Better Planning, Payments, and Promotions

Endless Events

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Some job titles to look out for include: PR contact Social media manager Media/press team Influencer manager Collaborations Talent and brand agent You could look into the company’s website to see if there’s any contact information there. They could also have a dedicated section to show their products or services.