GEVME

JUNE 22, 2018

From designing the best custom or modular exhibition stands to offering the most exciting or innovative exhibition services, event organisers and marketing professionals focus a lot of their energy on trying to impress trade show attendees. In this article, we look at ways that trade shows can use the technology to woo attendees.

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Eventscase Blog

OCTOBER 23, 2024

Download our whitepaper and discover the global keys to organising impactful corporate events. DOWNLOAD WHITEPAPER About Eventscase The Eventscase platform helps event organisers manage corporate events, conferences, and trade shows, whether large, small, in-person, hybrid, or virtual.

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Corporate Events Sustainability Healthcare Trade Shows 52

Event Marketer

APRIL 29, 2021

This download from events and experiential marketing agency Impact XM covers some of the same territory as the CDC’s planning tool, but it also discusses touchless-tech add-ons, among other aspects. The guide features checklists for those responsible for facility specifications, supplies and signage, training, F&B and more.

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Event Marketing Marketing Trade Shows Consulting 363

EventTechBrief

AUGUST 13, 2018

MyGuide is a web app that can be linked in email and accessed from any connected device (no downloading required). In a recent white paper, AMR International refers to the necessary evolution of trade shows as Exhibition 2.0. Exhibitors that don’t make the cut are removed from the list.

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Event Marketer

MAY 31, 2023

The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide trade show evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees. “Some may be looking to drive mass awareness.

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Trade Shows Apparel 2017 Entertainment 130

Endless Events

JUNE 10, 2020

And what are some virtual trade show ideas I can use? But some of the questions we see people asking more often surround trade shows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual trade show ideas.

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Trade Shows Social Media Marketing Sponsorships 99

Event Marketer

JANUARY 17, 2025

The book is available free to download or purchase via Amazon. To help kick off this movement, Nelson drew from her 15 years of experience as a professional speaker within the dental industry to pen the guide, The Inclusive Event Planner: A Quick Start Guide to Planning Sober-friendly Conferences that Boost Attendance.

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Speakers Food and Beverage Conference 2025 278

Eventscase Blog

MARCH 14, 2025

DOWNLOAD NOW Virtual and Hybrid Platforms: From Boom to Bust In 2020 and 2021, virtual event platforms experienced a massive boom. Download the whitepaper for free and take advantage of industry-wide insights, ensuring that the next time you invest in event technology, you can do so with confidence.

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Technology Fashion 2022 Event Technology 52

Attendease

OCTOBER 1, 2024

Mobile App Downloads & Activity If the event has a mobile event app, you can monitor the number of app downloads as well as user activity to get a better idea of attendee engagement. Or an event page on another website? Track website traffic before, during, and after the event to measure audience interest and engagement.

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Social Media Financial Trade Shows Events 369

PCMA Convene

MARCH 22, 2019

Not necessarily when it comes to trade shows. Mega-trade shows outperform smaller events when it comes to the fundamental value proposition of spending time on a show floor: Finding new products and doing business. Download the entire CEIR report for free. Bigger means better, right?

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Trade Shows 2017 Event Apps Meetings 96

Guidebook

SEPTEMBER 27, 2018

If you attend conferences, festivals, trade shows or any other kind of event, you’ve probably noticed that the organizers are encouraging you to download an event app. When you download the event app, you’re telling event organizers that they can phase out paper printing… and that adds up to a LOT of savings. Room change?

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Event Apps Trade Shows Tourism Travel 122

Eventmobi

FEBRUARY 18, 2021

If you notice that a sponsored breakout session attracted an especially high number of attendees, you can download the full list of participants. Foot traffic has long been a key measure of event ROI, especially at trade shows. Start by thinking about the 4 key metrics listed above.

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Trade Shows Events 2020 Marketing 387

Event Marketer

JANUARY 22, 2024

Watch for opportunities throughout the year to tune into live expert panels and ask questions, download fresh data and engage in training designed to level up your event measurement practice. Spend a few minutes with trade show marketer Sabrina Gonzales of Shutterstock, who relies on lead scanning and sales alignment to get results.

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2023 Trade Shows 2024 Event Marketing 282

Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. Here’s what we discovered. Build: George P. Johnson) SAP’s Coffee Bar dished out hot drinks with foam art featuring the brand’s logo.

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2024 Retail Trade Shows 2023 306

CadmiumCD

DECEMBER 29, 2020

Download the calendar and enjoy the tips below (one for each month). We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. It’s still one of our most popular downloads today! Review Your Software Needs. Get Ready for Hybrid Events.

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Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. More than 1,000 bags were given out on the first day alone.

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2023 Trade Shows Retail Automotive 305

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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Trade Shows Social Media Wireless Travel 87

Smart Meetings

MAY 31, 2022

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility. Pick the low-hanging fruit. Account for accessibility.

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Meetings Social Media Trade Shows 2022 306

Prestige Events Magazine

MARCH 12, 2024

This year, a number of regional events will also take place, along with specific Advocacy Forums, which will be held within existing events and trade shows. Full details of the plan can be downloaded here.

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Smart Meetings

APRIL 6, 2022

For those who couldn’t make it, you can get a free recording for all registrants to download. million convention attendees were hosted in Vegas since the return of trade shows in June 2021. MPI chapters across the U.S. are also celebrating in their respective regions. This was a celebration well earned, as an estimated 2.2

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2022 Tourism 2021 Entertainment 299

Attendease

AUGUST 7, 2020

The shift from in-person road shows and trade shows to online programming has presented several challenges for event management professionals: Finding the right technology to support digital event management. Event-specific promo codes, exclusive downloads and free consultations are all popular options.

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Speakers Trade Shows Consulting Events 370

Velvet Chainsaw

OCTOBER 31, 2019

Explicit attendee behaviors like sessions favorited or handouts downloaded in the mobile app can be the most helpful intelligence for future planning. Purchasing Influence/Role — Most conferences with a trade show collect data on annual budget, role in the purchasing process, and product/service interests.

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Airlines Trade Shows Conference Consulting 294

Event Farm

OCTOBER 25, 2016

From the design of the stand or venue , to the products or services on display, there are many factors that contribute to event and trade show marketing success. Download our free eBook, 50 Tips for Hosting Badass Events. Feel free to connect with him on Twitter. Looking for more tips to help you host successful events?

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Trade Shows Venues Events Marketing 100

Ins'Tent

FEBRUARY 5, 2020

Taking your business to another country for an international trade show is a big step, making for bigger opportunities and bigger risks. However, you plan to execute your trade show, making sure you’ve factored in a change in currency and tax rates will make for less errors and a better outcome.

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Trade Shows Financial Event Planning Marketing 75

PCMA Convene

APRIL 19, 2021

” The name AVIXA may not ring a bell with you, but you’re likely familiar with InfoComm, the largest professional audiovisual trade show in North America. It got pushed to June and now is going to this localized, fragmented event instead of being in Barcelona with the normal trade-show presence.

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Trade Shows Fashion Hospitality Education 98

Event Marketer

OCTOBER 11, 2023

Trade Show Trends: How Outdoor Retailer’s Shows Have Evolved, Plus New Features Rolling Out in 2024 Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show Live interactive art. More than 1,000 bags were given out on the first day alone.

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2023 Fashion Trade Shows Insurance 289

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Age, though, is an important factor in understanding the makeup of trade-show audiences.

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Trade Shows 2017 2018 Conference 82

Event Marketer

MARCH 7, 2025

Lets download the best design and engagement ideas from a show floor all about hands-on play. Ultimately, more than 800 exhibitors participated, and booth designs and experiences ran the gamut, with market leaders predictably making the biggest splash. Or, shall we say, squish.

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2025 2024 Marketing Trade Shows 173

Smart Meetings

OCTOBER 14, 2022

Download “Pathways to Clarity” a joint IMEX, Smart Meetings White Paper outlining the state of the meetings industry. More than 1,600 people participated in MPI education over the course of the event. Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction.

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2022 Sustainability Trade Shows 2025 264

EventMB

MAY 25, 2022

Covid pushed society a decade ahead in terms of digitization, and many technologies are here to stay in the events and trade show industries, said Corbin Ball, a meetings technology expert, and owner of Corbin Ball & Co. But is it a flash-in-the-pan? A welcome evolution,” he added. According to Juniper Research , a U.K.

Trade Shows 172

Trade Shows 2025 Consulting Technology 172

Conferences that Work

AUGUST 24, 2020

Unlike older books, it covers the impact of digital technology (apps, online meetings, and social media marketing) on the meetings world, includes a healthy dollop of the relevance of learning theory to meeting design, and manages to squeeze in trade shows, accessibility, and wellness in a fairly short book.

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Meeting Design Meetings 2009 2013 324

Velvet Chainsaw

APRIL 24, 2019

Instead track the exhibiting companies an attendee favorited on the app, the sessions they attended, and the handouts they downloaded. Don’t track who is in a certain area, their dwell time or other implied behaviors. The Demise of Lead Retrieval.

Event Tech 362

Event Tech Tech B2B Event Technology 362

Ins'Tent

AUGUST 14, 2019

Every year, millions of people visit trade shows across the United States. Whether it’s a tech expo or comic book convention, the average trade show visitor spends 5.5 The most successful trade exhibits all incorporate the latest technology. With so many trade shows out there, however, competition is fierce.

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Trade Shows Social Media Advertising Tech 65

Attendease

OCTOBER 19, 2021

At Nifty Method, the event’s team uses what they call the Event Tech Maturity Sheet ( you can download yours free here ). The platform you choose will depend largely on the type of event you manage and its specific requirements, be it a large trade show, an incentive trip, a traditional annual conference or user conference, etc.

Event Management 356

Event Management Management Food and Beverage Tech 356

Smart Meetings

MARCH 26, 2022

Destinations International and PCMA closed out the week with their co-produced Destination Showcase education and trade show event in an expo hall looking out over the Potomac featuring 90 destinations from across the country giving updates. — SmartMeetings (@SmartMeetings) March 25, 2022. The Power of Purpose. Hugs are powerful.”

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Meetings 2022 Trade Shows Hospitality 246

Eventmobi

DECEMBER 14, 2023

Take a look at these reasons why event planners should offer lead capture at events and trade shows: Sponsor ROI Your sponsors invest in your event to gain exposure and connect with leads. Download the free Sponsorship Strategy Guide to learn how ! Why Is Lead Capture Crucial to Your Next Event or Conference?

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Trade Shows Sponsorships Events Management 195

Eventory

JUNE 26, 2018

Reading Time: 8 minutes There are plenty of reasons why you have considered presence of your company at a trade show. In order to gain this ability, it is worth familiarizing yourself with trade show tips for exhibitors presented In this article. TIP #10 Free stuff is always a must in a trade show booth.

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