Boomset

JANUARY 31, 2019

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. When it comes to event marketing, there are plenty of approaches you can adopt.

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Event Marketing Marketing Ecommerce Technology 48

Tito Blog | An Event Blog for Organisers

AUGUST 31, 2018

As a former event marketer , I can’t say I miss grappling with attribution, multi-channel conversion tracking, and ecommerce reports. Event marketing is hard ! Part of this is down to digital marketing being challenging generally, but much of it is due to the nature of conferences and events specifically.

Ecommerce 68

Ecommerce Event Marketing Marketing Conference 68

Event Geek

FEBRUARY 15, 2016

Offer content related to the event and ask for emails in exchange. Co-brand with the event if possible, using the event logos prominently in creative, and create a dedicated landing page. When GETONIC, an ecommerce startup, tried this strategy, they reached thousands of event attendees.

Marketing 60

Marketing Event Marketing Trade Shows Ecommerce 60

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Event Industry News

NOVEMBER 26, 2021

inwink is the SaaS firm for business-to-business event-marketing. At the regular inwink Morning Show, the team and guest speakers share best practices for online, hybrid and live events. on 2 nd December 2021 at 10am (USA) or 3pm (UK) to discover how your online event can produce high-quality leads. About inwink.

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Ecommerce 2021 Speakers 2016 59

Event Industry News

DECEMBER 11, 2018

The growing trend in online event tickets presents unique opportunities for event organisers, cultural centres like museums or galleries, and institutions like tourist offices to increase sales in 2019. However, many businesses are still struggling when it comes to event ticket sales online. Conclusion.

2019 66

2019 Ecommerce Marketing Management 66

Fork in the Road

NOVEMBER 13, 2014

Most event organizers outsource ticket sales to a third-party ecommerce platform. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page. Sean Hurley is the Inbound Growth Manager at Uniiverse , an event-ticketing platform.

Ecommerce 56

Ecommerce Event Marketing Meetings Marketing 56

Boomset

FEBRUARY 7, 2018

This post will offer you tips on how to best use social media to market your event to success. COHESIVE EVENT BRANDING Before you start, you should ensure that you have an event page to capture leads from potential attendees. A cohesive event brand will help build trust — an essential element of social media marketing.

Social Media 48

Social Media Ecommerce Marketing Advertising 48

Arlo Training & Events Software

FEBRUARY 19, 2025

A strong eCommerce system inside an LMS removes friction from the sales process and allows course providers to focus on content rather than managing payments manually or through disjointed, non-aligned platforms. The other option you might come across is integration options with eCommerce platforms like Shopify or WooCommerce.

2025 26

2025 Ecommerce Management Marketing 26

InGo

JULY 8, 2021

These items can be printed on-demand and shipped to the customer before the event. You can even create a permanent eCommerce store that offers this branded merchandise. So the next time you host an event, follow these tips, and it can give you more revenue streams outside the registration fee.

Ecommerce 52

Ecommerce Negotiating Sponsorships Advertising 52

techsytalk tech

JULY 1, 2016

Today, event planners often struggle to manage myriad logistics and to know the ROI of their events. Corporate events? Event marketers and planners that want to get a handle on larger or more complex events and event series. What is the best audience for this tool? So hard to choose!

Event Tech 39

Event Tech Tech Ecommerce Social Media 39

Fork in the Road

NOVEMBER 13, 2014

Most event organizers outsource ticket sales to a third-party ecommerce platform. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page. Sean Hurley is the Inbound Growth Manager at Uniiverse , an event-ticketing platform.

Ecommerce 40

Ecommerce Event Technology Technology Event Marketing 40

Fork in the Road

NOVEMBER 13, 2014

Most event organizers outsource ticket sales to a third-party ecommerce platform. There are excellent reasons why they should keep would-be attendees on the main event website, from the first visit to the confirmation page. Sean Hurley is the Inbound Growth Manager at Uniiverse , an event-ticketing platform.

Ecommerce 40

Ecommerce Technology Event Marketing Meetings 40

Bizzabo

DECEMBER 11, 2019

It also hosts a slew of live events each and every year. In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own event marketing efforts. Let's get started! Source: Adweek. Its purpose?

2019 62

2019 Advertising Education Ecommerce 62

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

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2019 Meetings Hotels Venues 167

Bizzabo

OCTOBER 10, 2018

From multi-day conferences to VIP get togethers, there’s more event variety available for event marketers to plan than ever before. However, that also means that there are more events for prospects to attend than ever before. There are many ways to ensure event success. Optimizely. Source: Optimizely. Source: Sumo.

Ecommerce 48

Ecommerce Marketing Events Event Marketing 48

Eventtia

AUGUST 12, 2022

For example, take a look at this event page from eTail: With key details like the topic ( ecommerce and omnichannel retail), location, date, agenda, and attendee list, users can get all the information needed without ever scrolling. Showcase your event team. One of the biggest selling points of an online event is expertise.

Ecommerce 62

Ecommerce Speakers Events Retail 62

Bizzabo

DECEMBER 22, 2020

For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of event marketers already planning to incorporate virtual events into their strategy in 2021 and beyond.

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2021 Conference Insurance 2020 79

Bizzabo

MARCH 15, 2019

From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on event ideas. Event Marketer. Event Marketer's content tackles all things face-to-face marketing. Event everything! Don’t miss these posts! PlannerWire.

Hospitality 52

Hospitality Tech Trade Shows B2B 52

Bizzabo

JULY 3, 2018

Most sources agree that around 97% of visitors to an event website leave without converting to actual ticket sales. This statistic does not include just websites relevant to events, but includes most ecommerce sites altogether. What Is Event Retargeting?

Advertising 50

Advertising Ecommerce Social Media Events 50

SpotMe Blog

MAY 4, 2021

Live sessions will be accompanied by more than 70 on-demand breakout sessions on topics such as social media, ecommerce, content marketing, and strategy. Check out Using Event Marketing to Drive Growth in 2021. August 2021 Virtual Conferences and Events. Auto#DigitalWeek. Digital Automotive Meetings. April 26-30.

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2021 Conference Social Media Healthcare 130

Arlo Training & Events Software

AUGUST 15, 2021

That’s why we’ve developed best in class ecommerce functionality and awesome marketing tools. About: Create better virtual events with Cvent ! Use our virtual event marketing and management platform to get the most out of your online events. Arlo was built to help training companies sell more training.

Management 49

Management Ecommerce Event Management Advertising 49

Bizzabo

DECEMBER 26, 2018

Network with some of the brightest minds in the Inbound Marketing industry and learn about the latest tools, tactics and strategies. eTail is at the cutting edge of multi-channel and eCommerce. eTail East 2019. Boston, MA. Experience electric keynotes and tailored networking in the heart of historic Boston. Toronto, Canada.

2019 81

2019 Marketing Conference Social Media 81

Showclix

AUGUST 14, 2018

Interested in determining which event marketing channel yields the highest return? Or maybe you’re considering creating an app for your event and want to see the split of Android versus Apple mobile usage. tool for the modern event organizer, capable of addressing all these needs and more.

Advertising 40

Advertising Social Media Event Marketing Marketing 40

Stova

MARCH 20, 2023

If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. eCommerce February E-commerce Berlin Expo February 23, 2023 – Berlin, Germany The E-commerce Berlin Expo is the world’s largest B2B Expo and conference for e-commerce service providers.

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2023 Conference Healthcare B2B 52

Event Marketer

DECEMBER 20, 2024

where attendees experienced one of the media and ecommerce brands most popular editorial franchises IRL. Future-owned Who What Wear hosted its first-ever Most Wanted: Holiday Fun House on Dec. 7 at Ground Level Studios in L.A.,

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Food and Beverage 2024 2025 Retail 290