Remove Ecommerce Remove Event Marketing Remove Events
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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

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A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon

Event Marketer

Mural Activations You Might Like: NBC Sports is Inviting Fans to Paint the Path to the Super Bowl with its Season-long canVS Campaign Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Street teams helped spread the word about the activation, as did event listings and social posts. Agency: MAG.

Ecommerce 246
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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

With social media platforms now offering in-platform ecommerce services (like Instagram’s Shoppable Posts, Feeds, and Reels), brands that embrace these tools not only make sales around the clock, but collect valuable first-party data in the process based on shopping habits and purchases. Create Broadcast-worthy Owned Events.

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The Power of Experiential Marketing: Leveraging Events to Engage and Inspire

Eventmobi

Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. And nowadays, events and experiences are more popular than ever! For example, location is important for these experiential marketing events!

Marketing 195
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6 Undefeated eCommerce Website Practices That Boost Conversions

Eventtia

If you’re looking to boost the conversion rate on your ecommerce website, you need to take a customer-centric approach in this day-and-age.

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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

Ecommerce 146
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4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. With any other company, this might seem like a tame event, but not so for Facebook.