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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

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The Brief: Lay’s Lights and Parking Lot Coffees

Event Marketer

Alongside the reveal of the beloved yellow mascots name was the debut of a new ecommerce site that sells original Sphere apparel and accessories, and includes an Orbi Collection that features Adorbi onesies for infants, among items. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

Ecommerce 194
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The Power of Experiential Marketing: Leveraging Events to Engage and Inspire

Eventmobi

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195
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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Not enough brands have put significant thought into the role social media plays within their entire marketing and sales ecosystem as it relates to audience insights,” says Jil Lohnes, VP at Salt XC. “If Here, we explore five ways to do it. And it starts with earning consumers’ attention. Run a Simple Entry Contest.

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A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon

Event Marketer

“As we looked to build a consumer experience on Amazon for the movie, we were tasked with thinking creatively about ways to reach the Amazon consumer, but do it in a way that we were off-platform driving to platform, and that’s where this idea came to mind,” says Sue Perez-Jackson, head of global ecommerce at Hasbro Licensed Consumer Products.

Ecommerce 246
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6 Undefeated eCommerce Website Practices That Boost Conversions

Eventtia

If you’re looking to boost the conversion rate on your ecommerce website, you need to take a customer-centric approach in this day-and-age.

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5 Ways to Get Better Event Marketing ROI

Event Geek

Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI. They are hyper competitive arenas for attention.