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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

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The Brief: Lay’s Lights and Parking Lot Coffees

Event Marketer

Alongside the reveal of the beloved yellow mascots name was the debut of a new ecommerce site that sells original Sphere apparel and accessories, and includes an Orbi Collection that features Adorbi onesies for infants, among items. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

Ecommerce 194
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The Power of Experiential Marketing: Leveraging Events to Engage and Inspire

Eventmobi

For example, a company providing eCommerce optimization services can conduct a workshop on optimizing Magento 2 page speed. Not only are you posting throughout your experiential event marketing, but you can keep these posts as content for future campaigns, branding, meetings, and other purposes.

Marketing 195
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19 Event Trends That Will Shake Up Meetings & Group Business in 2019

Social Tables

What does it mean to be a part of the events industry in 2019? Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula. Industry Performance Trends Attendee Experience Trends Meeting Destination Trends Event Technology Trends Meeting Design Trends.

2019 167
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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

That is, it can be difficult to gauge whether or not your event merch will help to increase the event’s total revenue or lose you money in the long run. But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events.

Ecommerce 146
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4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. When it comes to event marketing, there are plenty of approaches you can adopt.

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12 Imaginative Event Marketing Examples from Adobe

Bizzabo

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.