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Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion.
Offer content related to the event and ask for emails in exchange. Co-brand with the event if possible, using the event logos prominently in creative, and create a dedicated landing page. When GETONIC, an ecommerce startup, tried this strategy, they reached thousands of event attendees.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.
inwink is the SaaS firm for business-to-business event-marketing. At the regular inwink Morning Show, the team and guest speakers share best practices for online, hybrid and live events. on 2 nd December 2021 at 10am (USA) or 3pm (UK) to discover how your online event can produce high-quality leads. About inwink.
The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Exciting content such as virtual tours and workshops are also becoming common in the digital event world.
This post will offer you tips on how to best use social media to market your event to success. COHESIVE EVENT BRANDING Before you start, you should ensure that you have an event page to capture leads from potential attendees. A cohesive event brand will help build trust — an essential element of social media marketing.
It also hosts a slew of live events each and every year. In this article, we'll look at 12 imaginative events from AdWeek and tease out the key takeaways that make them so successful. You can apply these lessons to your own eventmarketing efforts. Let's get started! Source: Adweek. Its purpose?
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Make sure to include all the details about your online event on your landing page, including (but not limited to) the following: Time, date location. Speakers, presenters, sponsors. News bulletin curated specifically for the event. Past event recordings / snippets to entice attendees. Showcase your event team.
SMW Lagos is the marquee event for business leaders, global thinkers, entrepreneurs, technologist and anyone with a keen focus on the continent. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. MDMC Midwest Digital Marketing Conference.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. Digital Summit Series March 29 - 30, 2023 – Phoenix, AZ Digital Summit Series - B2B Marketing is jam-packed with digital marketing best practices, the latest trends, and strategies.
Most sources agree that around 97% of visitors to an event website leave without converting to actual ticket sales. This statistic does not include just websites relevant to events, but includes most ecommerce sites altogether. What Is Event Retargeting? Examples of Event Retargeting Ads 1) Facebook Newsfeed Ad.
From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on event ideas. EventMarketer. EventMarketer's content tackles all things face-to-face marketing. Event everything! Don’t miss these posts! Smart Meetings.
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