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Disco balls, a dj, fog and lasers… This wasnt going to be a regular tradeshow. With the lights down low, spinning disco balls and DJ vibes, attendees were primed for what was going to be a high-energy, buzzing event that lets its personality shine. Mattel, Canada Goose and P&G. And its huge!
With social media platforms now offering in-platform ecommerce services (like Instagram’s Shoppable Posts, Feeds, and Reels), brands that embrace these tools not only make sales around the clock, but collect valuable first-party data in the process based on shopping habits and purchases. Dig Deep on Metadata. Image credit: iStock/ Lesia_G.
Unlike the famous Woody Allen quote, you cannot get 80% of success at tradeshows by just showing up. Tradeshows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI.
While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Tradeshows. This year it offers its first all-digital show. Technology.
From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on event ideas. EventMarketer. EventMarketer's content tackles all things face-to-face marketing. Event everything! Don’t miss these posts! PlannerWire.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. The 3-day event creates a memorable, authentic experience, unlike any other, and attendees can expect to leave with the tools and insights needed to take their business to new levels.
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