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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

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Don’t Let Event Registration Pitfalls Ruin the Attendee Experience

Attendease

Event registration is usually the first touchpoint for attendees, so it’s important to create a positive experience from the start. Offering a seamless registration experience will help ensure that registrants are focused on the excitement of the event, not the friction of poor registration processes. justifycenter’)}}.

Ecommerce 366
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The Power of Experiential Marketing: Leveraging Events to Engage and Inspire

Eventmobi

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195
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Tips for Hosting an Event for Your Ecommerce Store

Eventinterface

An event can be a superb way to boost your ecommerce business. Many store owners do not think about hosting an event for their store because the operation is carried out online but it can be an excellent way to promote your store, engage with your target audience and raise awareness. Networking event. Marketing materials.

Ecommerce 100
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Tips for Hosting an Event for Your Ecommerce Store

Eventinterface

An event can be a superb way to boost your ecommerce business. Many store owners do not think about hosting an event for their store because the operation is carried out online but it can be an excellent way to promote your store, engage with your target audience and raise awareness. Networking event. Marketing materials.

Ecommerce 100
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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Lynn Willison and Rachel Englander Lynn Willison (left) and Rachel Englander (right), The Hutton Group – Inspired Meetings & Events The Hutton Group – Inspired Meetings & Events , a woman-owned and -operated boutique meeting and incentive planning company, brings in two new team members.

Ecommerce 265
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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Not enough brands have put significant thought into the role social media plays within their entire marketing and sales ecosystem as it relates to audience insights,” says Jil Lohnes, VP at Salt XC. “If Create Broadcast-worthy Owned Events. Here, we explore five ways to do it. And it starts with earning consumers’ attention.