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The Brief: Lay’s Lights and Parking Lot Coffees

Event Marketer

Alongside the reveal of the beloved yellow mascots name was the debut of a new ecommerce site that sells original Sphere apparel and accessories, and includes an Orbi Collection that features Adorbi onesies for infants, among items. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

Ecommerce 194
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Don’t Let Event Registration Pitfalls Ruin the Attendee Experience

Attendease

Thankfully, sophisticated event planning software like Attendease can simplify the task by integrating with marketing automation tools (HubSpot), marketing analytics software (Marketo), CRM solutions (Salesforce), and email marketing tools (MailChimp, Infusionsoft). justifycenter’)}}. User-friendly payment process.

Ecommerce 366
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Tips for Hosting an Event for Your Ecommerce Store

Eventinterface

An event can be a superb way to boost your ecommerce business. If you are thinking about hosting an event for your ecommerce store then you need to carefully plan the event so that it is worthwhile and will help your brand to succeed. Marketing materials. HAVE A PURPOSE. Networking event. Presentation. PLAN AHEAD OF TIME.

Ecommerce 100
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Tips for Hosting an Event for Your Ecommerce Store

Eventinterface

An event can be a superb way to boost your ecommerce business. If you are thinking about hosting an event for your ecommerce store then you need to carefully plan the event so that it is worthwhile and will help your brand to succeed. Marketing materials. HAVE A PURPOSE. Networking event. Presentation. PLAN AHEAD OF TIME.

Ecommerce 100
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The Power of Experiential Marketing: Leveraging Events to Engage and Inspire

Eventmobi

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195
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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Axel Najera Axel Najera, Fairmont Mayakoba Fairmont Mayakoba appoints Najera to the role of assistant director of marketing.

Ecommerce 265
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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Not enough brands have put significant thought into the role social media plays within their entire marketing and sales ecosystem as it relates to audience insights,” says Jil Lohnes, VP at Salt XC. “If Here, we explore five ways to do it. And it starts with earning consumers’ attention. Run a Simple Entry Contest.