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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. Here, we explore five ways to do it.

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Smart Moves in Mexico, Atlanta and More

Smart Meetings

DeBorba, as corporate hotel marketing manager, will focus on digital marketing and ecommerce for Ensemble’s hotel portfolio. Hill, also as corporate hotel marketing manager, will zone in on public relations, promotions, brand partnerships and social media for Ensemble’s hotel portfolio.

Ecommerce 265
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5 Ways to Get Better Event Marketing ROI

Event Geek

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Try these 5 proven tactics at your next trade show or conference.

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15 High-Impact Marketing Ideas for Catering Businesses

FoodStorm

Embed photos and videos in your blogs, social media posts, and email mail-outs to encourage sharing. Establish a strong presence on major platforms like Facebook, Twitter, Pinterest, and Instagram, and work with content creators, like social media influencers, podcasters, and bloggers to grow your reach.

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Trade shows. Work together on social media content and promotions. These boxes will make great shareable photos for social media. This year it offers its first all-digital show. Social Media Strategies Summit. Ultimately, they’re longer, larger, and more involved. . Technology.

2021 130
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Metaverse: what it means for tradeshows

Event Industry News

We have profiles all over the web, we use ecommerce to make online payments, we have relationships with people online – people meet and maybe never meet face-to-face – but are still able to form real relationships.”. That turns into a 3D world that we can actually live inside and talk to people inside. “A

2026 122
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2019 Tech Conferences: The #1 Tech Events Guide

Bizzabo

Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. Whereas most conferences are open to the public, trade shows usually require a screening process for buyers, company reps, and press. CES (Consumer Electronics Show). Orlando, FL.

Tech 168