article thumbnail

Swag of the Future: Hybrid-Ready, Safe and Responsible

Smart Meetings

We are now a gift box and ecommerce company as much as an on-site gifting agency,” he says. Items that are eco-friendly, sustainable and products with a purpose,” Friedman says. Swag boxes were a star item, growing in popularity so much iPromo came out with signature BRAGBoxes—ascompletely customizable, branded gift boxes.

Ecommerce 119
article thumbnail

Smart Moves in Mexico, Atlanta and More

Smart Meetings

DeBorba, as corporate hotel marketing manager, will focus on digital marketing and ecommerce for Ensemble’s hotel portfolio. She brings extensive experience across numerous hotels, where she demonstrated innovative strategies and an impressive record of accomplishment in elevating brand presence and driving online engagement.

Ecommerce 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smart Moves in Lake Tahoe, Laguna Beach and More

Smart Meetings

Summers most recently worked for Optoro, a sustainable retail company in Washington, D.C., Before that, she was vice president of digital marketing and ecommerce at Zumba Fitness in Fort Lauderdale, Florida, and held leadership positions in sales at Best Buy, TheFind Inc, Buy.com and IDG. as chief marketing officer.

article thumbnail

19 Event Trends That Will Shake Up Meetings & Group Business in 2019

Social Tables

They’re making “micro transportation” cheaper, more sustainable, and more of an experience. It makes sense: Apps have infiltrated our lives on a societal scale, with nearly every ecommerce website and SaaS product developing their own. Sustainability will be center stage at events. And while small nods to sustainability (i.e.

2019 167
article thumbnail

18 Event Trends Poised to Shake Up Hospitality & Group Business in 2018

Social Tables

That speed and ease has led us to a state of modern ecommerce that has consumers growingly impatient with drawn out registration and booking processes. Not only is it incredibly decadent, it’s not sustainable and leads to potentially dangerous prep and display conditions. HOW TO STAY AHEAD. Playing With Your food. Event Apps.

2018 167
article thumbnail

6 Reasons Why Usability Testing Is Important

NVOLV

By logging in to an eCommerce app or website, users automatically expect a seamless experience right from the beginning to the end of their transaction. A usability testing company ensures that applications are tested to enhance UX and sustain their interest in the brand. . Improves the Omni-Channel Experience.

article thumbnail

Event Tech Live: What to Know Before You Go

Stova

Kizzy Allott is the sales and marketing director behind Event Industry News, Event Tech Live, and Event Sustainability Live. Our team is particularly excited about sessions on sustainability in event tech, event management, and security best practices,” says Jessica. Check out our watch list.