Event Marketer
APRIL 2, 2025
Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Whats surprising is that this space, used for just about every trade show here, usually doesnt see anything beyond posters and banners and maybe a few small-scale activations. Mattel, Canada Goose and P&G. And its huge!
Smart Meetings
JULY 12, 2024
DeBorba, as corporate hotel marketing manager, will focus on digital marketing and ecommerce for Ensemble’s hotel portfolio. She will sell and market Atlanta as a premier destination for group meetings as well as attend trade shows and coordinate partner participation.
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Event Marketer
AUGUST 30, 2022
With social media platforms now offering in-platform ecommerce services (like Instagram’s Shoppable Posts, Feeds, and Reels), brands that embrace these tools not only make sales around the clock, but collect valuable first-party data in the process based on shopping habits and purchases. Dig Deep on Metadata.
PCMA Convene
JULY 8, 2022
Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. Is the registration platform being built in a way that will allow marketing to track ecommerce conversions? Otherwise, you’ll be playing catch-up the entire campaign.
Event Geek
FEBRUARY 15, 2016
Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Try these 5 proven tactics at your next trade show or conference.
Event Industry News
DECEMBER 3, 2020
Without in-person events, organizations have turned to virtual conferences and trade shows to connect with customers and grow their business. Bizzabo has powered events for the world’s leading Fortune 100 in eCommerce, technology, education and media.
FoodStorm
JULY 28, 2019
Integrate eCommerce directly into your website. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. Rent a booth at trade shows. Nothing beats getting up close and personal at events like trade shows and fairs.
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